You get a flash of inspiration and an interesting topic for an article comes into your head. Here we go then!
You write the article, and even come up with a 'catchy' title. You post the article on your web site, and even add a link to a product you might sell as an affiliate.
Then you wait for the search engines to bring people to that page... and you wait, and wait. So what's wrong with this scenario?
Your jazzy title has no popular keyword built in. It is too long and will never be searched on in it's entirety, as most key phrases are no longer that 2 or 3 words.
The body of your article probably has no good keywords either, because no one is reaching you from the Search engines.
And if you post your new article to the submission sites to bring you more new traffic, what happens? The same thing.. absolutely nothing! Why.. No popular keywords built into your article.
In other words, your article doesn't get read unless found by browsers who just happen to run into it on your site, or in the article directory where you posted the article. You miss out on all the free traffic provided by search engines.
So what can we do to get that missing traffic back?
The only solution is to write your article with appropriate keywords that get searched on. Let's review where the keywords should be placed in your article.
You need to select the main keyword that matches the theme of your article and placed in these areas:
The Title.
It's really best if your the keyword is part of the title, even if not the complete title. Keywords or key phrases should not be more than 2 or 3 words, and a maximum of 4 words. Your title should be up to 10 words, or even more, if it's to be creative and attract readers.
The Page Name where your article is located on your site.
The Description.
This should start with the same text as the title. Then you can add additional sentences describing the theme of your article. The description is what appears in the search results, so use it to promote your article.
The Header, or Headline. Again, this can be the same as the title.
In the Keyword box
first enter your main keyword followed by a comma. Then add more keywords you plan to use in the article, each followed by a comma.
In the body of the article.
Try to use the keyword in the first 90 characters of your article. Then repeat it 2 to 5 times throughout but not more. Too much is frowned upon by the SE's. It also will not fool intelligent readers, who will reject your work as too obviously sounding like a scam.
Now here is the toughest part, yet the most essential for search engine success. Weave other related keywords into your article as you write it, or when you edit it. This is the Key to more SE hits to your article.. having good keywords placed throughout the article. It's actually better to write your article in your own fashion first. Then go over it and work on the keywords.
It is more important here, than in the keyword box, as the SE's will index your article with the popular keywords you used in the body of your article. I believe they now pay less attention to the keyword box.
Now your next challenge to success is to know how to find the keywords. As I said at the beginning, many, if not most of the titles are written to catch your eye, but have not used good keywords.
Why? Simply because the author did not take the time to check on the popularity of his keywords. If you don't use some that are regularly searched upon, then you will have no visitors finding your article, and your web site.
Your logical course of action is to use a Keyword Research Tool. You simply enter your main keyword you are thinking of using, and you quickly see whether your choice is good or not. Keep trying different choices until you click on the best prospect. Related keywords will also be shown if using the right tool. These are the ones to choose from, and sprinkle 4 or 5 best choices into your article.
Here are just a few Keyword Research Tools available.
The Dowser is the most recent to hit the market. There's a version you can use at NO COST, or you can opt for the Pro version. Download from: http://www.thedowser.com/
SBI Brainstormer. If your web host and Site Management software is Site Build It! then you have probably the best keyword research tool available. The most recent version to be issued is spectacular. You can read about SBI on my web site at: http://www.thedowser.com/ Yahoo Search (formerly Overture) Keyword Selector Tool gives you the popularity of the keyword you enter.
http://www.thedowser.com/
There are others, but I think you have enough to get the idea. Remember that the purpose of all this is to check the validity of your main keyword, and from that you will get a bonus list of related key phrases to use in your article.
DO take the time to do your research, because it is that important, and the benefits to you will make you a believer. Especially when you start seeing that extra traffic!
Fred Farah
copyright 2005
Fred Farah is a long time business man who is now an affilia lte marketer. Check out the best affiliate products at: http://www.thedowser.com/
It's all about affiliate marketing to niche markets. Lots to learn from the Niche Madness 7-day eCourse, as well as the Niche Market Strategies newsletter.
Ford Excursion rentals Bolingbrook ..How many ways can you get free web site traffic?... Read More
This is the first in a series of three articles... Read More
Wouldn't it be great if your website was listed on... Read More
For many years now, getting traffic from search engines when... Read More
It's a strange world, this place we call the internet.... Read More
Want to Make Free Money on the Internet?One of the... Read More
So, you have a great product or service, yet your... Read More
Trying to get traffic to your new website or to... Read More
The future of online business rest in one word: traffic.... Read More
There is so incredibly MUCH you can do to successfully... Read More
This is the 3rd day of "Free Traffic Course".This day... Read More
An Introduction to Link ExchangeInitially, when the internet was in... Read More
PageRank (PR) is Google's way of measuring the quality and... Read More
In-bound links from other web sites to yours provide two... Read More
One of the most common needs of online business owners... Read More
Since everyone is so obsessed with ways to increase our... Read More
There is a new tool available that promise to do... Read More
A funny thing happened to me three months ago. I... Read More
Traffic is the food that every website needs in order... Read More
Sometimes you need a kick start to get of the... Read More
1. Vary the keywords in your link 'anchor' textUnless you... Read More
"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More
I cannot stress the importance of targeted traffic for the... Read More
I don't know about you, but when I first entered... Read More
Writing LinksIn the first part of this article we learned... Read More
Bluffs Ford Excursion rentals ..(Continued from Using Traffic Exchange Programs Part 2)Hello again!In the... Read More
Our Story A few years ago, we were struggling... Read More
How to Build Web Traffic DailyI - Introduction II -... Read More
Recently the wife and I were watching Million Dollar Baby.... Read More
Is website traffic convertible to cash? The answer is yes.... Read More
Internet advertising is not easy.It is a numbers game.The more... Read More
Start building an interstate highway to your website. You're going... Read More
The one thing that any new Webmaster hears when searching... Read More
For many months after I put up my new website,... Read More
Overview:Many leading search engines and b2b web sites offering online... Read More
Unless you're building a baseball diamond in the middle of... Read More
There are many easy ways to get your name out... Read More
Viral Marketing DefinedIt is allowing others to giveaway and use... Read More
Sub-domains are websites that are located within a directory of... Read More
Sending out link requests is a time-consuming business. So wouldn't... Read More
Online statistics shows that about 10% from online visitors make... Read More
I bet you already knew this.The two largest problems that... Read More
To improve our website ranking and internet presence we need... Read More
How to increase your website traffic with zero cost'. It's... Read More
Traffic is the food that every website needs in order... Read More
You may have heard many times, that getting the e-mail... Read More
How would you like to make $4 for EVERY visitor... Read More
Let's face it; the Internet is cluttered with all sorts... Read More
There is one golden rule, which is inherent in this... Read More
Bill Huang sits down at his computer. As he connects... Read More
Traffic Building |