airstream bathroom remodel lake villa low budget kitchen remodel powerhrg mail 1950s kitchen remodel hoffman estates adding a front porch to a colonial house hainesville .. Chicago Drug testing

Top 10 Tips on How To Write About Yourself

Many people find it really hard to write for business and marketing purposes about themselves and/or their product or service ? much harder than it is to write about someone or something else. If that sounds familiar, read on; in this article professional business writer Suzan St Maur shares her top tips on how to write about yourself and what you do, efficiently and effectively.

1. Before you do anything else, ask yourself not what you want to say, but what you want to achieve with the text. Be honest with yourself and don't be overly ambitious. Once you've clearly identified your objective keep it in mind throughout the writing exercise. You'll find that keeps you on track far more effectively ? what you want to achieve should define what you say.

2. Forget modesty. As an experienced salesperson would say, "if you don't think you're good, why the hell should I?" Equally of course you don't want to exaggerate your strengths ? that can lead to problems when you're eventually called upon to deliver! But be realistic about what you can do and don't be afraid to describe it in a positive light.

3. A useful way to achieve tip #2 is to step outside of yourself and regard yourself as a product or better still, as a brand. For the purposes of this exercise you are not Mary Doe the person. You are writing about Mary Doe the brand. It's not as difficult as it sounds; write in the third person to start with, if you find that more comfortable. Imagine you're a colleague writing about you.

4. Bear in mind that whoever reads this text probably won't care much about you; they'll only care about what you can do for them. Structure everything with that in mind. If you need to include factual/statistical information (educational details, qualifications, etc.) then make sure you stick it in a box so it's visually separated from the main text.

5. Where possible, identify the audience who will be reading your text and aim your writing squarely at them. It's possible that the "core" of your text can remain the same for a number of different purposes, with individual "tops and tails" aimed at specific audiences. The more relevant your text is to the reader ? telling him/her how you and your service meet their needs ? the more successful the text will be.

6. First person or third person? In point #3 we suggest writing in the third person to make it easier for you to regard yourself in an objective light. However there are times when you may need to present your text in the first person ? e.g. in a letter or email. Try where possible to use the third person ? if for no other reason than it gives you more leeway to write enthusiastically about yourself.

7. Follow the rules of modern business writing; keep it simple. Use "active voice" rather than "passive voice" where possible. Keep your sentences down to a sensible length and use no more than three or four sentences per paragraph. Use cross headings and "pullouts" to break your text up visually and allow the reader to pick up on the main points.

8. Where appropriate, use short clips of testimonials from existing clients or customers. Avoid the pleasantly banal bits and use phrases and sentences that have some meaning and bite. A sentence or two normally is plenty ? any more and the reader will probably just skim over it.

9. Be sure that your grammar, spelling and punctuation are right. Although standards have been slipping in the last few years the recent publication of "Eats, Shoots & Leaves" has focused everyone's attention on the tekkie bits of writing again. Goofs of this nature make your text, and you, look amateurish.

10. Do a reality check on your text after you've completed it. Show it to friends and colleagues and ask not if they "like" it, but if they feel it represents you fairly ? and if not, why not. Then take other people's opinions on board, but don't lose sleep over them. At the end of the day you probably know yourself, and your market, better than anyone else. Don't be afraid to make final judgments.

Canadian-born Suzan St Maur is an international business writer and author based in the United Kingdom. In addition to her consultancy work for clients in Europe, the USA, Canada and Australia, she contributes articles to more than 150 business websites and publications worldwide, and has written eleven published books. Her latest eBooks, "The MAMBA Way To Make Your Words Sell" and "Get Yourself Published" and available as PDF downloads from BookShaker.com.

T o subscribe to her free biweekly business writing tips eZine, TIPZ from SUZE, click here.

(c) Suzan St Maur 2003 - 2005

In The News:

The Top 10 Reasons Businesses Succeed

Only one of every 5 businesses makes it to its... Read More

10 Dos and Donts Of Customer Services

Email etiquette is the key to help calm down anxious... Read More

Top 10 Ways to Turn Clients Into Raving Fans

Do you find great joy in being a coach? If... Read More

Top Seven Questions for Starting Projects More Effectively

We all are project managers. Some of us manage projects... Read More

The Top Ten Qualities that Allow Business Operations to Grow Easily

My husband and I were enjoying our dinner meal one... Read More

7 Reasons Why Training Doesn?t Produce the Desired Results and What You Can Do To

Seven Reasons Why Training Doesn't Produce the Desired Results and... Read More

Ten Top Performance Management Tips

Talk to Your People Often By building a great... Read More

Seven Steps to Achieving Your Dream

"Vision is the spectacular that inspires us to carry out... Read More

Checklist for Hiring a Private Investigator

Looking for an old friend? Want to know if your... Read More

Advice for New Coaches: 10 Ways to Attract Your First Paying Client and Receive Endless Referrals

Many new coaches struggle to attract their first client. Often,... Read More

Ten Ways To Sell Your Ideas To Anyone

You have a great idea you know is a winner.... Read More

Want a Web Site that Turns Lookie Loos into Buyers? Seven Passion Copywriting Tips

Web Site Blues? Need one, don't know where to start?... Read More

Top 7 Business Tips For Small Business Starters For Online Business

1.) Brainstorming for an idea - You must select what... Read More

Top 10 Stumbling Blocks that Limit Business Growth

Never in history have more entrepreneurs launched more new businesses!... Read More

Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1

Authors/publishers are great at getting their books written. Entrepreneurs know... Read More

Increase Business Profits - Ten Ways

How do you increase business profits? Answer the following questions... Read More

Top 10 Ways to Start a Business For Less Than $500

We've heard numerous success stories of Internet entrepreneurs like Jeff... Read More

Top 10 Items to Review & Build Your Business Now!

In building and runnng an independent private practice or small... Read More

Performance-Stress-Motivation: 7 Sanity Saving Business Boundaries

The lack of strong boundaries is one of the chief... Read More

Top 10 Items For A 21st Century Toolbox!

Skilled workers of every age have prized their tools. I... Read More

Ten Tips to Build a Culture of Inspirational Leadership

Leadership, leadership development and leadership training are "Hot" issues in... Read More

7 Keys to Running a Successful Business

Although dentistry may appear to be different than other types... Read More

How To Finally Unlock Your True Potential And Discover The Secret To Lasting Success

Did you know that there is one critical difference between... Read More

10 Great E-Commerce Businesses You Can Start Now

If you've been thinking of starting a business on the... Read More

7 Tips On Getting Ready To Put Attraction Marketing Into Action

Attraction marketing is about making a customer for life not... Read More

led lights wholesale led flood lighting fixtures Pete's produce ..
led lights wholesale led flood lighting fixtures Pete's produce ..