Indian Head Park car service from Midway .. Chicago Drug testing

Site Selection and Demographic Tips for Establishing Outlets

Many cities have home pages on the Internet. Many of these cities use these sites to promote their town. They use it to attract large corporations who will provide jobs and large retailers who will provide sales tax revenue dollars for city budgets. The first thing you need to do when surveying a town for a likely candidate for a company outlet is to visit their website and that you can do from where you are sitting right now. Websites can be great sources for general and statistical data. Here is some of the information you will find at these Internet sites: Upcoming City Events; Job Opportunities; Library Hours; How To Pay Water Bills; Statistical Data; Basic City Information; Etc.

What you generally won't find on these sites is any information that may be negative to retailers, large employers or home-buyers such as, but not limited to: High Crime Rates; High Unemployment; Degrading Schools; Traffic Counts; Accessibility Of Transportation; HUD Information; Low Income Housing Areas; Etc.

This type of negative data is vital to your understanding the economics and future economics of the city and region, that you will have to find out from a look see in the area, a personal visit. These are things you over hear in local coffee shops talking with police officers, local business people and concerned citizens.

Many Chambers of Commerce have BBS Bulletin Boards or home pages on the Internet. Usually they offer incentives to membership by putting these new members on the Internet and giving them a listing on the chamber's home page. Generally, the information on these systems is of more value in site analysis and selection than the city's home page. This is because it is created by and for business people. It is also usually tailored to the small businessman and the large employer.

A few of the companies that collect data and run ESRI programs will make customized reports based upon criteria you specify and then search, sort and modem or fax the information to you in one hour or less. These companies include: Thompson Site Selection Research, Inc.; Urban Decision Systems Equifax National Decision Systems.

Equifax can give us demographic variables such as: Total Households; Total Population; Household Growth/Decline; Population Growth/Decline; Average Income; Median Income; Specific Income Ranges; Population By Race; Number Of Owners/Renter Units; Property Values; Age Of Population Education Level Of Population; Occupations Of Labor Force; Number Of Vehicles

Equifax can also give us the following business variables: Number Of Businesses (Automotive); Number Of Businesses By SIC Code; Competitive Businesses; Number Of Retail Businesses; Etc.

Equifax supplies this information in many different formats. By calling an 800 number, you can have an eight-page report faxed in three hours time. Maps can take a little longer. Equifax's latest software called Sparta-Site is PC based. Sparta-Site integrates demographic, consumer, expenditure, shopping center, highway and road data into one comprehensive package that provides automated site evaluations on any computer or laptop. Business data, mailing lists and sales contact data bases can also easily be incorporated with this site software.

To make this actual analysis easy for users, all information in Sparta-Site is pulled into site evaluation modules similar to those you will find from Urban Design Systems on the following pages. When analysis is complete, Sparta-Site produces a series of maps, charts and reports which allows us to quickly identify locations which offer us the greatest potential for high profit car washing before we set up route schedules for the franchisees. With this software, we can analyze an unlimited number of locations in our target regions and conduct an endless number of 'What if?' scenarios. This flexibility will enable us to select cities or areas that offer the most or least potential, compare demographic characteristics of multiple locations throughout a city, analyze past and future market trends, track rapidly growing markets and evaluate areas for the second, third and fourth locations to open in the future. You can also down load information from the U. S. Census Bureau at; http://www.census.com and all state government contracts which have been sent out to bid at; http://www.govt.dgs.com .

Certainly, market data cannot provide you with all the answers nor guarantee the outlets success. The process of determining which variables are important to us and which are 'nice to know' is part art and part science. In the last decade business owners, site selection specialists or studiers of demographics and economic vitality of regions have had the advantage of computer generated feasibility studies and it has certainly helped. The more we know about market characteristics, the better our chances of choosing the best areas that will contribute the highest profit to our outlets thus greatly enhancing their potential for winning in an extremely big way.

These techniques of real world site selection and study has helped our company tremendously and it can help yours also.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

A rare double star system has been spotted in the Milky Way.
A California man who said he wanted to fly to the edge of outer space to see if the world is round has died after his home-built rocket blasted off into the desert sky and plunged back to earth.
Archaeologists have discovered 83 graves from ancient Egypt, but the human remains weren't interred in sarcophagi, as is often the case. Rather, the deceased were buried in clay coffins, according to the Egyptian Ministry of Antiquities. 
A self-styled daredevil died Saturday after a rocket in which he launched himself crashed into the ground, a colleague and a witness said.
A frozen bird found in the Siberian permafrost is a 46,000-year-old lark, scientists have revealed.
Stunning artifacts have been recovered from the wreck of HMS Erebus, one of two 19th-century Royal Navy ships involved in a doomed expedition to locate the Northwest Passage.
The new moon is the first lunar phase, which leaves Earth’s natural satellite in shadow.
The next new moon will occur on Feb. 23. Here is what you need to know.
The largest planet in the Solar System, Jupiter has a treasure trove of information for astronomers to research and observe. A new study states that the gas giant also contains water in its atmosphere.
Experts have been closely watching an exoplanet that is so close to its star, it may well be on the "edge of destruction."

Content Management: Wise Investment for Business Prosperity

The time when a website was just a simple set... Read More

Breaking the Growth Barriers in the Information Technology and Software Sector

There's nothing automatic about corporate growth, particularly in the information... Read More

Expanding your business in a franchise system

If you are a successful franchise of a large franchise... Read More

The Magic Of Exponential Business Growth

Is there a 'magical' way to exponentially grow your business?It's... Read More

Top Reasons To Form A Strategic Business Alliance

A strategic alliance is when two or more businesses join... Read More

The Power of Planning

I am surprised how few sales professionals, independent consultants, and... Read More

6 Steps To Laying Out Your Competitive Strategy

Why do so many companies languish and watch as their... Read More

Microsoft Great Plains Implementation: Healthcare/Hospital example ? overview for consultant

Microsoft Great Plains fits multiple services market niche and healthcare... Read More

Mobile Franchise Business Expansion Strategy

If you own a mobile franchise business and wish to... Read More

Do You Really Need a Business Plan?

"I don't need a business plan."Neither did Alice in Wonderland."Would... Read More

Fail to plan... or Plan to FAIL??

Running a business, whether it be an offline multi-billion dollar... Read More

Abstract Thought; Business Strategies and Biological Systems

To stop a computer virus you must understand how it... Read More

Business Plan 101 How to Write a Table of Contents

No matter what business you plan to start in your... Read More

Communication Strategy During A Time Of Strategic Planning

"Rubbish!" shouted the large, aggressive man in the red-striped shirt... Read More

TQM Total Quality Management, the book

Every decade we seem to come up with a buzz-word... Read More

Titanic Precautions

Many movies have been made about the tragic story of... Read More

6 Changes You Can Make to Increase Business Profits

I read once that something like 30 percent of all... Read More

25 Ways To Find Companies To Buy

When you start your program to purchase your "ideal" company,... Read More

The Impact of Price Popularity on Profits

The goal of almost every business owner is to generate... Read More

Attributes of Companies You Dont Want to Buy!

There are no "rules of thumb" in the pursuit of... Read More

5 Strategies That Will Boost Your Business Productivity Today! - Part 2

Growing your own small business can be one of the... Read More

Vendor Relations Strategies Sample Outline

One of the quintessential parts to any business is your... Read More

Consolidation in the Software Industry is Hardly New: Obsess About It or Risk Losing it All

Some analysts credit [Larry] Ellison with anticipating the consolidation in... Read More

Why You Need a Business Planning System NOT a Business Plan

When someone mentions business planning we have been conditioned to... Read More

Idaho Market for Automotive Businesses; Doing it Right

Anyone who has been watching the Idaho Market Carefully for... Read More

four points remodeling skokie prefab 2nd floor addition lake forest ..