Home
>
Strategic Planning
>
Planning For The Slow Season Of Your Business To Increase Sales

Planning For The Slow Season Of Your Business To Increase Sales

Every business experiences slower periods. For some, they sell more during the Christmas season while others move at a snail pace. Some sell more during the summer and others less. The key is being aware of your seasons and alternatives available to solve the challenge and change the results.

All businesses need down time, breathing room to re-evaluate where we're going, and where we've been. What's working and what's not? What changes need to occur and where we want to go in the future?

Have you planned your breathing room time into your calendar year?

As a coach and independent professional, I know by personal experience and through the feedback of my clients, that during the slow times, stress, fears, and challenges on how to pay the bills increases. Sometimes, stress increases without any money factors because we're not used to having additional time on our hands, so our brain manifests things to fill the void. So, what are the alternatives? Good question. Let's explore the possibilities...

You can use the "save for a rainy day" philosophy by moving a certain percentage from a regular account to a money market or savings account for those rainy time periods.

You can plan out, on a paper calendar your seasonal periods. Look at your Income Statement for the past few years and you will see a pattern appearing. If that history isn't available, ask others in your field area. As a coach, I'm in the personal development field. I would contact others in this field, like speakers, trainers, who have experience and history and interview them on the question.

After you review your historical financial information, keep in mind that future economic conditions will influence your seasonal plans. This requires a strategy on who and what you are going to use for economic indicator flags. This may require a financial planner, economist, or other professional on your support team. Reading the paper or watching the news is all well and good, however, it can also add to confusion. Too many cooks in the kitchen syndrome. Choose one or two cooks and ask the others to leave the kitchen.

Remember, there are different seasons all over the world. When its summer in the United States, there is a different season in Australia and Japan. If your marketing vicinity is global, you need to plan your seasons very carefully. Each requires different marketing strategies and procedures. When marketing in the U.S. reduces, marketing in other countries will most likely increase. Especially if you are in the bathing suit business.

If your business is strictly local, you can create additional products or services that will only be available during that season. This can maintain momentum. You can use the "limited availability" technique for these products.

You can use this time for vacation, organize, plan, create new products, and use your rainy day funds for support.

As well as, establish new joint ventures, expand personnel, test new product ideas, clean up backlogs in filing or emails, send out thank you gifts, upgrade your computer, or learn new software.

Keep in mind that leaving some of these to-dos might be detrimental to your revenue generation thinking. Allowing a build up of the items that support your success, as mentioned in the above two paragraphs, can create a desire to create your own self-fulfilling prophecy. You will intentionally create a slow period when a natural occurrence wouldn't regularly happen. An indicator can be if sales don't return after the slow cycle. Pay particular attention if it occurs.

Choose to do some planning today on your seasons for the money results you want tomorrow. Identify when and where your business and industry seasons are, explore all possible solutions, and work through a plan to fill the void. The results will almost be a given.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://www.abundancecenter.com

house refresh service Morton Grove ..

In The News:

Multi-factor authentication (MFA) adds an extra layer of protection to your accounts. Instead of relying only on a password, MFA requires you to verify your identity using two or more methods.

Scientists from Duke, Harvard, and the University of Otago have unveiled a game-changing tool called DunedinPACNI. It uses a single AI brain scan to reveal how fast a person is biologically aging.

A disturbing wave of fake agent phone scams is sweeping across the United States, catching people off guard and draining their savings.

Emojis aren't just playful add-ons; they're powerful tools for building stronger connections in our increasingly digital world.

Google has taken a major step toward the future of clean energy by partnering with Commonwealth Fusion Systems (CFS), an MIT spin-out working to build one of the world’s first commercial fusion reactors.

If you create and share art online, you might have seen messages warning that Facebook's parent company, Meta, claims the right to use or even sell anything you post, whether it's pictures, poems, or artwork.

Cybercriminals hit Qantas in a major data breach that exposed information from up to six million customers.

Having reliable, loud, and timely emergency alerts on your phone or device is important because when severe weather strikes, every second counts.

Here's how your daily brew is becoming the foundation for greener buildings.

Artificial intelligence (AI) and large language models (LLMs), such as ChatGPT, are transforming how we learn. But what does this mean for AI and learning retention?

Modern AI data centers use much more electricity than traditional cloud servers. In many cases, the existing power grid cannot keep up. One innovative solution is gaining traction: repurposed EV batteries for AI data centers.

Microsoft 365 and Outlook users are being targeted by a tactic that injects fake billing alerts directly into their calendars.

Researchers are now showing us that old smartphones as data centers could be the next big thing in sustainable tech.

Scientists have created micro-robots for sinus infection treatment that can enter the nasal cavity, eliminate bacteria directly at the source, and exit without harming surrounding tissue.

Let's examine how your data is collected in everyday life, who is buying and selling it, what happens to it afterward, and, most importantly, what you can do to protect yourself.

Researchers at the University of Sheffield in the U.K. developed small robots called "Pipebots" that can travel inside water pipes to find and potentially repair leaks, all without any excavation.

A groundbreaking new study has uncovered disturbing AI blackmail behavior that many people are unaware of yet.

Four teams of autonomous humanoid robots competed in China's first AI soccer tournament, demonstrating advanced capabilities in ball detection and independent decision-making.

The ID. Buzz autonomous van features self-driving technology with 13 cameras, nine LiDAR units and five radars after Volkswagen partnered with Hamburg and Uber for 2026 deployments.

Social Security phishing scams use urgency and impersonation to steal personal data. Learn how to spot fake SSA emails and implement 10 protective measures.

French startup Pazzi Robotics created an AI-powered pizza robot that made pies in under five minutes without human help, but it closed in 2022 despite patents and expert partnerships.

Reclaim your time from big tech with effective screen time reduction strategies for iPhone and Android, featuring steps to limit app usage and create phone-free zones.

Amazon Prime Day shoppers face threats from 120,000-plus scam websites as cybercriminals prepare phishing traps and malware ahead of the July sales event.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The AEON humanoid robot tackles labor challenges with Nvidia AI, Microsoft Azure cloud and advanced spatial awareness, working alongside industry leaders Schaeffler and Pilatus.

Planning For The Slow Season Of Your Business To Increase Sales

Strategic Planning