to o hare transportation Mount Prospect ... Chicago Drug testing

Innovators Role at Hard Times

One Research Scientist at the Hewlett-Packard (HP) Imaging Systems laboratory said Carly Fiorina was a marketing person put in change of engineers who cared nothing about the art and beauty of technology. She just wanted saleable stock to bring to market. He exhorts that when she walked into the HP Labs for the first time, she said that their new company slogan was "Invent." Then, she told them that the technology industry would never again be as exciting and profitable as it was in the '90s. That they'd all need to grow up now and face that fact.

This was not the first time; a CEO had preferred cash to innovation. Carly's pitfall was taken care of, anyway. She has a point, though, while saying innovators need to have business sense. Especially when time is not that right for long-term R&D projects. Here is a list of five things innovators need to be sure that they are in place in order to make innovation worthwhile.

1. Innovation needs to reflect the company's macro and micro visions. Every company has one macro vision. Microsoft wants every computer's operating system to be running their software. Cisco says every network needs to be based on Internet Protocol and running over their products. It is not difficult to grasp that one sentence that defines why that company exists. Micro vision is a lot more difficult to get as it is a sophisticated message delivered to the market. Depending on innovator's access to the product marketing team, it may lead you to the right answer or to a dead end. No matter how organic and difficult the micro vision is; important move would be to look at the core values micro vision stands for. The question innovators need to answer is what are the trends that are unlikely to change over 5 years and build their dream over it.

2. Innovation is needed for competitive advantage, not for fun purposes. This is hard to get most times but innovation has a meaning for the company. Definitely that meaning is not fun or to show how geek of an R&D team the company has. The real meaning is; innovation puts company ahead of its competition. Innovator may not be excited with what s/he has at the end of the day because of the level of his/ her involvement with the project. However, as long as strategic value is delivered for the company, the job will be considered fully done. Innovation is to forge you ahead, not to excite its innovator where it will only be appealing to his/ her equivalents.

3. Innovation has two ends. Number 1 is innovating for the next-generation needs with an edge. Number 2 is making existing technology cheaper and/ or simpler. It is not so clever to follow sophistication over simplicity, because the winner is always the latter. Delivering sophisticated technology in a simple way is the greatest thing, an R&D team can deliver; if strategy is set as number 2. The truth is, Number 1 is enticing to an innovator but needs more time to deliver, while number 2 is boring but more effective for strategic purposes. Companies with R&D labs need to have a nice mixture of both to keep the excitement level at acceptable rates.

4. Every innovation has a time. The important thing is to flesh it out at the right time. If it is delivered early, it is called pupa. Company needs to hold onto the technology until it is the right time. 18 months early release is good enough for a pupa technology to be announced. If innovation delivered to the market is too late, it will be called a tardy so integration to the solutions without any big announcements is necessary. Innovators are supposed to read the time well.

5. Innovation's core source is evolving. For a long time, North America has been considered as the HQ of innovation. However, both Europe and Asia are striving to be more involved in the process. Understanding where the idea bulbs are is extremely important to an innovator.

Today's corporate world is asking innovators to make the connection between innovation and business on their mind. No matter how hard it is; they need to assume this new role to move their company to the next stage.

Burak Fenercioglu is a freelance writer. He is working for a computer network security company for over 4 years. His articles are about ideas, innovation, strategy and can be found at http://burakfenerci.blogspot.com

In The News:

NASA is slated to announce what it says is a "series of firsts" in its Mars 2020 Perseverance rover mission.
A flutter of earthquakes shook Oregon's Mount Hood on Monday. 
SpaceX's Falcon 9 rocket successfully launched 60 new Starlink satellites early Thursday morning.
An ancient Egyptian papyrus version of "Mummification for Dummies" has been revealed by a Danish Egyptologist as the oldest how-to guide yet found.
For the first time in history, astronomers have detected what they've deemed a "space hurricane" in Earth's upper atmosphere.
The asteroid Apophis, nicknamed the "God of Chaos," will pass by Earth on Friday.
Residents of the U.K. were surprised over the weekend when a slow-moving meteor blazed across the night sky.
A massive iceberg, larger than New York City, recently broke off from an ice shelf in Antarctica, according to researchers on Friday. 
The astronauts replaced wings on the port side of the station where the oldest and most degraded solar wings are located.
In a Friday ceremony, NASA officially named their Washington, D.C. Headquarters building after pioneering engineer Mary Winston Jackson.

Have You Identified the Enemy?

One of the most powerful driving forces in human nature... Read More

Urban Flight in Ohio

Many of Ohio's downtown areas are in need of upgrading... Read More

Alice In Wonderland - A Parable for A Business Plan

Remember reading "Alice in Wonderland?"She asks the Cheshire Cat, "which... Read More

I Always Play by the Rules and It Stinks!

This week I coached a wonderfully lovely woman I'll call... Read More

Thinking Like A Farmer

One of the difficulties we face in our industrialized age... Read More

Completing the Annual Planning Process

Imagine an office without a desk, or lights, a computer,... Read More

How to Write a Business Plan Market Analysis

Writing a business plan is an essential part of the... Read More

The Top Ten Rules of Effective Networking

Many of us are discouraged by the networking events that... Read More

Building a Better Brick-and-Mortar with the Billion-Dollar Web

More than $117 billion passed hands from Internet shoppers to... Read More

Why Create an Annual Plan?

Can you imagine going on a road trip without knowing... Read More

Scheduling of Additional Auto Detailing or Mobile Car Wash Units

If you own a mobile car wash business or auto... Read More

Parking Business, the Details on Increasing Lot Revenue

If you are in the parking business and own or... Read More

Dotcom Business Plans Archive Project

One of the most important initiatives in the domain of... Read More

How Copying the HBO Schedule Can Boost Your Business

I'm not talking about posting the HBO schedule on your... Read More

Break-Even Analysis

A significant advantage of some business ideas is that the... Read More

Sample Business Plan Outline

If you are looking for a partner, funding, angle investor... Read More

Pave the Way to a Successful Strategic Plan

Many very successful business owners may never have had a... Read More

Ten Steps To A Great Strategic Plan

Ask a small business owner about their strategic plan and... Read More

Strategic Planning and Total Quality Management

No matter what product or service you provide you will... Read More

For Business Owners Only - You Can?t Be Fired But Neither Can You Quit

The decision to sell, or not to sell your business... Read More

19 Questions to Supercharge Your Business Plan

Whether you are seeking capital for your company or are... Read More

Why You Need a Business Planning System NOT a Business Plan

When someone mentions business planning we have been conditioned to... Read More

The Importance of Value Mix

( * - the word 'product' can be substituted to... Read More

The Power of Planning

I am surprised how few sales professionals, independent consultants, and... Read More

The Chasm of Change---- Restructuring ----- The Goliath

Richard L. Daft one of the country's recognized academic leadership... Read More

adding addition to ranch style home antioch driveway remodel ...