adding garage to ranch house bowen remodeling highland park adding onto a ranch style home vernon hills kitchen redo mundelein reliable remodeling .. Chicago Drug testing

Old Data in Database Marketing Software

Database Problems in Marketing

I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings, which are opened a little less because of the anthrax scare. Even customized lists are of little value. No one is keeping these lists fresh and deleting the ole data. Book of Lists are outdated as soon as they come out, CDROMS rip people off by disallowing lots of search downloads, yellow pages forget it. Phone numbers are wrong, addresses are wrong as a matter of fact most business parks are 30% unoccupied, downtowns about 15% and industrial areas about 28% nationwide, so with all these jobs and companies gone, there is no one keeping track of the data.

Yet we are told the recession is over? Whatever.

Are we judging by the stock market? Because it is not real either. T

he NASDAQ de-listed any company that might bring the market down over the last year and a half, except right after 9-11. It is a gambling casino anyway and the market always leads the real economy by 6 months. So if the market is just now going back up from its 9-11 average then we still have 6 months to get back to where we were then, which was terrible, remember all the lay offs before 9-11, starting back this time last year? Companies sell us lists all the time, the lists are wrong and rather than change the lists and update, they sell us old data and say we do not have the staff to fix the data more than once a year. Yet it needs to be changed every three months to even be + - 15% real. Yet if your Direct mail nets you only 1% we are really hurting. Direct Mail also termed junk mail is what pays for over 75% of the US Mail budget.

So if we lose the direct mail marketing technique we also raise our postal rates by that same percentage. Less mail means even higher prices. Big problems, since this is a major us infrastructure we need to keep civilization strong in America. If we replace the mail with e-mail then we will get tons of junk e-mail. Then important e-mails will be buried in 300 e-mails a day.

Why doesn't the FTC look into the list makers and their advertising, they are way off when they tell you that their data bases are updated and are (+) (-) 2%.

Small businesses are being hurt and that hurts America, since 2/3 rds of Americans are employed by small business and not by government.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

Boston Suburban areas a good choice to run a business

BioTechs even with the latest news had shed over 1000... Read More

Proper Care and Feeding of the Business Owner

That sizzling sound you're hearing may be a symptom of... Read More

How To Build Business Credit

Having their own business is something many millions of people... Read More

Competition in the Market Place and Over Disclosure Regulatory Burden

The Federal Trade Commission is assisting competitor to cheat and... Read More

Start a Technical Writing Service

Technical writing services are employed to explain the details of... Read More

Who Makes the BEST Business Partner

How do you find the best business partners?Finding a good... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

Incorporating a Small Business: S corporations versus C corporations

If you've been considering incorporating your small business, you've probably... Read More

Pressure Washing Business and Post Fire Cleanups

Many have not experienced a fire up close. One year... Read More

Small Business Failure? Nuts!

Pardon my enthusiasm, but a large part of your small... Read More

Common Mistakes When Planning Your Medical Spa

Everything starts with a business plan: If you don't have... Read More

How to Integrate Yourself in Someone Elses Business

When do you need to get more involved with the... Read More

Implementing an Internship Program

CONSIDERING COMPANY NEEDS: In identifying your needs for the internship,... Read More

10 Hiring Tips for Small Business Owners

As a successful small business owner,you're accustomed to long hours;... Read More

Yeah, It IS Lonely At the Top

Sometimes when you run a business you feel as lonely... Read More

More Rules for Franchising?

The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More

Top 7 Small Business Tax Tips

Here are seven ways for owners of small businesses to... Read More

But Weve Always Done It This Way

Sacred cows take a long time to die. We get... Read More

Image of Your Franchise Automotive Outlet is So Important

Image of your franchise automotive outlet is so important. Some... Read More

10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature

10 Best Practices to consider as your SBIR negotiations approach... Read More

Genius Time? It Matters

I frequently give presentations at small business gatherings, providing me... Read More

The Care and Feeding of Your Small Business

While I was hard at work last week, an everyday... Read More

How to Find a Microenterprise Loan for Your Business

If you're looking for start-up capital for your business, but... Read More

Quality Controls for Franchising Companies Sample Outline

Quality control in franchising companies is paramount and all franchising... Read More

Seven Common Mistakes Made By Small Business Owners

Most new small businesses won't be in business this time... Read More

induction street lighting dimmable led light bulb Pete's produce ..
induction street lighting dimmable led light bulb Pete's produce ..