You see it often in large shopping complexes. Customers seem to be flocking to a certain stall in large droves. There is a special attraction that cannot be explained.
Isn't it great to see your own customers flocking to you in droves, like bees to honey? Could you do with some extra attraction to your business?
In most of our marketing efforts, the sense of sight reigns supreme. Banners and billboards catch customer's eyes at every corner of the street. These visual statements can be very effective if used correctly. The message they convey can be bold or or even subtle.
However, there is another way to attract people. It's a subtle approach that is often overlooked.
It's by using the sense of smell. Have you ever tried to use the sense of smell to bring in business? Could it be the break that you are looking for?
Shopping mall owners know how to use it to their advantage. People tend to feel happy or relaxed when there is a pleasant smell around them. Aromatic perfumes are sprayed at regular intervals to make people feel happy and in the mood to buy.
Smells do have a way of influencing our behavior!
Chemicals called pheromones have a way of influencing animals especially during mating time. Researchers have uncovered more and more of the secrets of smells in their study of attraction.
Mammals and insects are known to be attracted to their mates even from far away places. It's almost like magic! And it's a natural phenomenon.
Now come the million dollar question. Can you make use of pheromone chemicals to help in your business? If people are somehow attracted to you, will you have a better chance to present your sales pitch more effectively, and more frequently?
How about the response from your audience? Will they be more receptive to someone they like?
If your customer comes with a relaxed frame of mind, do you think you have a better chance to close a sale?
Everybody has a better opinion of a salesperson who smells good. Your sales pitch could somehow become more inviting.
And they may not even realize why!
They might not even know what attracts them to the product you are selling!
You may want to try out this form of marketing for yourself. Perhaps it might work for you. Check it out at business scents
Thomas Yoon is a successful illustrator/writer/web designer that has many years of experience in Marine, Facilities, Construction Engineering.
Thomas Yoon's skill in illustration/writing has enabled him to produce numerous ebooks on engineering subjects that can be downloaded at business scents. He has also produced an ebook on business scents that is fully illustrated with cartoons in a humorous way.
non-toxic cleaning company Winnetka ..What does it take to grow a business and run... Read More
While I was hard at work last week, an everyday... Read More
We're birds of a feather, public relations and small business.... Read More
Everyday more web based companies enter the business scene. The... Read More
There is a Batting Cages Business for those people who... Read More
When pressure washing heavy equipment each piece of equipment has... Read More
In this paper, I will:1. provide a framework for creating... Read More
Don't let your customer satisfaction research initiative collect dust on... Read More
Support is critical for your small business survival. You may... Read More
The Federal Trade Commission is assisting competitor to cheat and... Read More
What makes a business relationship?What really makes a business relationship?... Read More
Remember those drawings from science class of how a lever... Read More
What are the best methods for keeping a good business... Read More
Q: I'm curious. What is the dumbest business question you've... Read More
"Order Now!" "Your Business Will Fail If You Don't Have... Read More
Thankfully, most of us will never find out. That is... Read More
There's no question that hard work and a little luck... Read More
"What do you do?" It just might be one of... Read More
1. There Are No "gimmes" ? They count two-foot putts... Read More
There are many choices when thinking about a small business... Read More
Opportunities for home show businesses have never been more abundant.... Read More
In a quest for customers and to keep those customers,... Read More
Take advantage of world politics today and start your own... Read More
When does your ego get in the way?Let's go back... Read More
When you feel like you're always busy working on your... Read More
experienced cleaning professionals Glencoe ..Office support services can range from basic data entry to... Read More
In my 18 years of consulting I have heard it... Read More
What is a Virtual Assistant?? A Virtual Assistant is that... Read More
Every home business has the same problem of how to... Read More
Setting priorities in your business? Your first job is to... Read More
When deciding to host a fundraiser for your company or... Read More
10 Best Practices to consider as your SBIR negotiations approach... Read More
A cluttered world of marketing communications diminishes the ordinary. The... Read More
Here are some of the questions that you need to... Read More
If you run a mobile car wash, mobile fleet washing... Read More
Many auto detailers fall short in their sales presentations. I... Read More
There are many little details that go into making sure... Read More
Starting your own e-commerce business can be quite the adventure.... Read More
Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More
You've come up with the best idea since sliced bread,... Read More
Image of your franchise automotive outlet is so important. Some... Read More
Just a few years ago, when one thought of a... Read More
Everyone wants to succeed in life. Most people want to... Read More
The bad things starts with the letter 'O'?.like Obstacles, Obstruction,... Read More
How is your pipeline structured?I assume most of you have... Read More
When working properly, computers enable small businesses to make big... Read More
If you plan to do business online, then your website... Read More
Many years ago, I had warned the carwash industry of... Read More
Your on-line success is based on your efforts and yours... Read More
If you've been considering incorporating your small business, you've probably... Read More
Small Business |