Home
>
Writing
>
Leveraging Your Writing

Leveraging Your Writing

A frequent conversation I have with my writing clients is how to best utilize their writing to gain more exposure and to create more income. If there is one thing that will accomplish both of these objectives, it's learning how to leverage your writing.

I suggest that you write something once, then use it in various mediums. Here's an example. I offer a teleclass series called Getting Clear About the Writing Process. I spent several days developing the content for that four week, one hour per week series. I recorded the classes and produced a workbook from the written content. I will be selling the recordings as CDs and downloadable MP3 files, and the workbook will be offered in both printed and downloadable file formats. Eventually, I will use the content to produce a book on writing, and will record that book for sale as a book on tape. I am also planning to submit portions of the content to magazines and online sites that are seeking guest columnists. And finally, I will be expanding the content to begin offering live workshops and retreats for potential writers.

My goal is to use any writing I create a minimum of five different ways, more if possible. Some will be direct income; others will be for marketing purposes. From my example, here are the methods I am using:

1. Teleclass Content

2. CDs

3. MP3s

4. Workbook

5. Downloadable PDF file

6. Articles for publication

7. Book

8. Book on tape

9. Workshops

10. Retreats

Another form of leverage is to use parts of what you've written to create another completely new piece. I save all my writing, regardless if I use it immediately or not. This week, as I was finalizing my chapter for the next book in my coaching book series, A Guide to Getting It: Sacred Healing, I used writing I had done several years ago titled, "Breaking the Pattern: The Seven C's of Transformation." Although it was not published at the time I wrote it, I've used various versions and parts of it in several other works that have subsequently been published.

Writing is like piecing together a quilt. Sometimes just one sentence from a work you've already written will fit nicely into a new piece. Other times, I've used an entire article and put it in a longer piece, such as a chapter in the series, or in the book I am writing for publication next year.

The creative process is like diving for pearls. You might write ten pages and only one sentence works well for your current use. Or you might write ten sentences and they are all pearls. Combining bits and pieces from different writing sessions has resulted in some of my best work.

Then there are the times that I write something that doesn't seem very dazzling or pertinent at the time I wrote it. Then-sometimes years later-I will read it again and the message is completely apt and the writing is compelling. I'm sure you've had the experience of reading a book and getting a specific message from it, then reading it again a year or two later and another completely different message jumps out at you. It's the same with your own writing. So keep everything you work on, whether it's on the computer or in long-hand. You never know when you will be leveraging it in one way or another!

Writing coach Marilyn Schwader is the creator and publisher of the "A Guide To Getting It" book series, which provides ideas and tools from Life and Business Coaches to help you live your life's dreams. To learn more about this book series, writing coaching, and to sign up for FREE teleclasses, visit www.clarityofvision.com.

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.