Article Marketing Builds Momentum and Traffic
When I started submitting articles to ezines and directories I was happy just to get an occasional article written and widely posted online. I assumed that was the point. But I've since learned about equally important considerations--like the Page Rank of the site where it appears.
Each article was written to inform and appeal to the human readers. Search engines were incidental in my mind. I wasn't systematic about submitting new ones on a regular basis so they built momentum. Nor was I careful to emphasize my website's keywords and principal theme. But I do now--it matters. Despite that, the articles already posted have been hard at work for me.
My list of places for submitting keeps expanding. And it's further refined with every article posted. After a year and a half, that's a large list (nearly a thousand). And I'm a known quantity with sites and ezines that consistently post my contributions. My best-received article to date shows 181 Google mentions (with their related incoming links).
Starting from Zero Online Visibility
I launched a new website mid-June, 2004, using article marketing as the primary traffic-building strategy (Yellow Page Sage, getting your Yellow Page ad and website working together). The first article was a strong one, getting 135 Google cites.
Over the next three months I wrote and posted seven articles related to Yellow Pages or Local Search. The website also provided extensive information about Yellow Page advertising by other authors--making it very sticky and content-rich.
Creating an Article 12-pack
After they were submitted to my list, I combined those seven articles with five of my prior marketing articles - twelve in all (with a link to each article). Instead of offering them as onesees, I now send the whole batch (letting the receiver pick what they want).
I prepared a letter offering the 12-pack, asking if they want to receive similar future ones. That letter is only sent to websites I've visited. I'd never offer it to a site unless there's a good fit. Sending out the 12-pack is an ongoing activity, and another way to expand my list. Some websites have posted the whole set - twelve return links from one letter!
Surprise! Google Noticed me!
Since I was busy getting the site polished and launched, it caught me by surprise that in two months my Google Page Rank was 3/10 (the first time I checked). And the following month it had climbed to PR 4/10 - without doing anything but post seven articles. I didn't yet realize it was getting extra mileage because of the strength of my list. So moving to PR 5/10 can't be too far off, can it?
Then I started paying serious attention to Page Rank--the posting site's AND mine. Page Rank shows the extra importance that Google gives to the number and popularity of websites linking to yours. Links from higher Page Rank pages elevate your Page Rank.
Two Things I didn't Know When I Started Posting Articles
First - I posted my articles to get website traffic and incoming links (via the Sig at the end of each article). I treated every article appearance as equivalent. But Google doesn't. All those articles appearing in high-Page-Rank directories were giving an extra boost to my score.
So I've re-assessed my list. Websites with higher Page Rank are now my "A List." Articles that they publish are doing my Page Rank way more good than other places. Of course, I still need to post widely and pursue both types of links.
Second - I didn't realize that the "Page Rank of a website" doesn't exist. Every page on a site has its own Page Rank. (Although there are ways to make every page on the website share the same Page Rank, it's not widely done.) So a home page with PR 7/10 that links to mine from a PR 3/10 interior page only provides a PR 3/10 link. That awareness influences who and how I link with other websites anymore. And it dictates the way I organize external links on my own websites.
Get a Free a Page Rank Tool
To assess other sites, you need a Page Rank tool. You can compare multiple sites at
http://www.phplivesupport.com/google_pagerank.php
Lilengine.com provides a free Page Rank Tool. Use theirs, or you can post it on your own website.
http://www.lilengine.com/tools/pagerank-tool.php
Articles Give your Ideas a High Profile all Over the Internet
The benefits of article marketing are well documented. And if it can build your Page Rank as well, it's even a better use of your time. Start writing and posting articles that show your expertise. And start getting the traffic and attention you'd been wishing for.
--Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the "body language of printed materials" Author, The Business Card Book and Yellow Page Smarts http://www.promotewitharticles.com (719) 395-9450
family-safe home cleaners Lincolnshire ..Are you looking for a better way to promote your... Read More
You've already agreed that putting some of your best articles... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
We all know that online publishers earn revenue from our... Read More
Although this may sound like a funny metaphor, if you... Read More
Sometimes when I am communicating with other webmasters and I... Read More
I once wrote an article in which I offered the... Read More
The experts are always telling us that getting paid for... Read More
Part 1 of a 2-part series To read Part 2... Read More
Search Engines are constantly on the "look out" for freshly... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
One of the best ways to promote your website is... Read More
The traditional print media newsletter is still useful even in... Read More
No one can logically argue against the fact that content... Read More
Writing a letter to your newspaper's editor is a privilege... Read More
Article marketing has become very popular of late, especially with... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
If you are starving for traffic, can't seem to consistently... Read More
You know that writing articles is the best free way... Read More
Here's a depressing fact if you sell anything on the... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
Publishing content on the internet is not a hard task.... Read More
Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More
Have you ever wondered why Ezine Articles have become one... Read More
This is a perennial question among writers and wannabe's. Many... Read More
after renovation cleaning Bannockburn ..Articles are a fantastic source of links and additional traffic... Read More
I have a confession to make.I think in "articles."As a... Read More
If you have writing skills and want to use your... Read More
Once you learn the benefits of article writing, you may... Read More
It is a well-known fact that a key to obtaining... Read More
Looking to build your freelance writing career but don't know... Read More
Whatever you're selling, writing articles to distribute freely amongst webmasters... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
The sources of inspiration are all around us, in the... Read More
***What is the Resource box?'Resource box' is an information box... Read More
Rejection is part of a writer's life. You must cope... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Most all ezine publishers need fresh content. Article writing is... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
You have probably heard that writing articles is one of... Read More
Writing and distributing articles on the internet is one of... Read More
Article writing can be such an intimate act as you're... Read More
Online readers love information, but be sure your information is... Read More
Many successful authors close their mind to learning HTML because... Read More
If you have an entertainment website then you're always looking... Read More
Write articles, be recognized as an expert, drive a surge... Read More
As you write the outline for your next article, there... Read More
Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More
One of the most tried and true methods of self-promotion... Read More
I get asked all the time, "Lorrie, how can I... Read More
Article Writing |