Home
>
Article Writing
>
Ten Steps to Writing a Winning Top Ten Article

Ten Steps to Writing a Winning Top Ten Article

Have ever wished that there were a formula for crafting your expertise into a Top Ten article that will showcase your knowledge, cement your credibility and promote your products and services?

1. Find a problem to solve. Think back to conversations you've had with clients, potential clients, colleagues, family, friends and strangers. What are the common problems and challenges that people in your target market face? If you don't have a target market, get one!

2. Brainstorm many ideas. Get pen to paper or fingers to keyboard and rattle off as many ideas as you can think of that will solve that problem. Don't judge, filter or edit at this point, simply capture everything that comes to mind. When you think you're done, write for ten more minutes. Then, walk around for two minutes, come back and write some more.

3. Select the best. Ideally, let some time pass after you've brainstormed, so you can look at your list with fresh eyes. Now filter through all of your ideas and choose your favourite ten points.

4. Refine your writing. Be sure that you're trying to make just one clear point in each item. You can choose to stay conversational and casual with your writing, or you can opt for a more professional style. Either way, read it out loud for a sense of how naturally you've put the words together.

5. Be consistent. Make each of your items is approximately the same number of lines so it's laid out nicely on the page. Also, try and assemble your information consistently. If each point has a definition and an explanation, put them in the same order every time.

6. Make your points "pop". Choose your ten item titles carefully. Many people will only scan your article. If they like what they see in your item titles, they might take the time to read the rest of the article. If they like what they see there, they might take the time to click the link in your author information.

7. Start with a bang. Title your article. Be as clever and creative as you can, but most importantly be clear about what the reader will get by clicking through to read your article. Answer the question "why bother?"

8. Make an offer. At the end of your article, include an author information section (sometimes called a "resource box") where you offer readers the opportunity to find out more about a specific product or service. Whether it's to sign-up for your newsletter, call you for a free consultation or visit your website, be sure to spell out exactly what you'd like the reader to do next (and why they should do it).

9. Recruit new eyes. Have another set of eyes look at your article before it's published. Whether it's a professional editor or not, they may be able to point out things you wouldn't have seen, since you're so "close" to the article.

10. Walk away. While you're waiting for this feedback, give yourself a rest from the article. File it away and work on other things for a day or two. Don't let perfectionism get the better of you!

? Linda Dessau, 2005.

Linda Dessau is a writer and coach. Through her "Newsletter Assist" and "You Talk It, I'll Write It" writing services, she helps coaches and other solo professionals promote their business with email newsletters and create passive revenue streams with written information products. Find out more at: http://www.genuinecoaching.com/writing

spotless home service Lake Forest ..

In The News:

A Columbia University breach exposed names, Social Security numbers and academic records of nearly 869,000 people, with notifications beginning in August.

Rental car drivers use AI-powered apps like Proofr to protect themselves from unfair damage fees as major companies deploy automated inspection tools.

Fox News' AI newsletter brings you the latest on technology advancements around artificial intelligence.

OnTrac data breach between April 13-15, 2025, exposed personal information of over 40,000 people including Social Security numbers and medical records.

A woman named Wika announces her engagement to an AI chatbot sparking worldwide debate about virtual relationships and technology.

The notorious people search site National Public Data relaunches despite a previous breach affecting 3 billion individuals, raising fresh privacy concerns.

Revolutionary TRAUMAGEL gel controls life-threatening bleeding from gunshot wounds and traumatic injuries, helping first responders prevent prehospital deaths.

Protect your home network by enabling proper encryption, creating strong passwords, checking connected devices and using VPN and antivirus software.

The Navy's solar-powered Skydweller drone flew nonstop for 73 hours in Mississippi, proving renewable energy can power long-endurance military missions.

Moving and downsizing expose seniors to identity theft and scams as data brokers collect real estate records and personal information to sell to criminals.

ShengShu's Vidar technology revolutionizes humanoid robot training by using AI-generated synthetic video, reducing required training data from hours to just 20 minutes.

Apple's older Mac computers face security risks without regular updates, but 10 essential tips including FileVault encryption and strong passwords can keep aging Macs protected.

Self-driving trucks from PlusAI could reshape freight transportation by 2027, addressing driver shortages and reducing logistics costs for businesses.

Solar farms are turning to sheep instead of mowers to cut grass under solar panels, lowering costs, reducing emissions and creating new income for farmers.

Fraudsters posing as local officials are making fake calls about missed jury duty, demanding payments in a rising scheme that exploits fear of arrest.

Honeywell Aerospace engineers developed a "surface alert system" that gives pilots two aural warnings when they are 15 and 30 seconds away from a collision on the runway.

Anonymous researcher has scraped public Spotify accounts of politicians and celebrities, highlighting major privacy risks in default platform settings.

AI chatbot toys marketed as screen-free playmates could undermine children's empathy and critical thinking skills, according to pediatric specialists.

TransUnion confirms a major data breach affecting 4.4 million U.S. consumers after hackers exploited third-party Salesforce apps to steal personal info.

Scammers use fake DocuSign emails claiming Apple Pay charges to steal personal information using fraudulent phone numbers and fake receipts.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Farmers Insurance confirms data breach affecting over 1.1 million customers nationwide, exposing customer info including addresses.

The iconic Mary Kay pink Cadillac goes electric with the Cadillac Optiq, available only to the company's top 1% of sales force performers.

Cybercriminals abuse trusted Intel driver to gain kernel access and shut down Windows Defender, enabling undetected malware deployment since July 2025.

Using email aliases for online shopping and subscriptions can protect your privacy by preventing companies from linking your activity across websites.

Ten Steps to Writing a Winning Top Ten Article

Article Writing