One great benefit of article marketing is the generation of high-quality backlinks.
Simply put, a backlink is a link to your website from another website. There is a difference in quality of backlinks, and search engines know the difference. When marketers first learned that search engines rewarded websites that had many links from other websites, they began to establish link farms (they traded links with each other) that were nothing more than pages upon pages of links. Clearly, these links were not helpful, either for someone looking to follow a link, or for the search engines, who at first supposed all the links meant a high-quality site was being linked to.
As search engines got smarter, marketers realized they needed links to be contextual: that is, there should be a body of content (at least a paragraph) surrounding the backlink. This new understanding defeated the purpose of link farms, and marketers began to understand and see the value in article marketing: They could write one article, send it to 100 or more article sites, hopefully have it reprinted several times, and have contextual (high-value) backlinks from a number of sources.
Generating quality backlinks is one of the real values in article marketing. But search engines have gotten smarter still, and they now tend to see this as a form of link spamming (though not as bad as the link farms).
So how can a marketer engage in article marketing to generate backlinks without appearing to spam? By subtly changing your content for every 20 or so submissions you make. Some marketers change the context immediately surrounding their website link, which is good, but I suggest you go a step further and actually edit your article a bit. If you aim for a 300 word article, and you write 350 words, pare it down to your original goal and submit your article to 20 or 25 sites.
Then, edit your article (and resource box) by working back in the extra 50 words and removing others to create a very similar, yet different, article (you can keep the same title). Submit again to another 20 sites or so. You can do this over and over again, because each time you rework your article (and your resource box), you will change the content enough that it doesn't appear as though you are link spamming.
This is how you generate quality backlinks that search engines love.
Jeremy M. Hoover is an online freelance writer who specializes in article writing for website owners to use to establish themselves as experts and generate traffic, leads, and backlinks. If you need articles, Jeremy can write them for you fast. Contact him through his website, http://www.jhooverwebcopy.com (or at jeremyhoover AT gmail.com), and mention this code-EA8405-to buy up to 20 articles for $5 each (when purchased at one time). Read more http://www.jhooverwebcopy.com by Jeremy at his blog, http://www.jhooverwebcopy.com
shuttle to Midway Beardstown .. Lockport Chicago limo O’HareTwo important factors that play a part in the rankings... Read More
When I was first advised to start writing articles, this... Read More
Writing quality articles is time consuming for the very best... Read More
A recent debate started me thinking about how some marketing... Read More
Here's a really simple way... to promote your online business... Read More
This is a perennial question among writers and wannabe's. Many... Read More
Writing articles that are available for reprint is an excellent... Read More
Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More
Now that you see that articles are the number one... Read More
What's the most powerful marketing technique on the Web? Search... Read More
Lets face it people use articles to send traffic to... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
Rejection is part of a writer's life. You must cope... Read More
Find definitions from A to G! ~~~~~~~~~~~ A ~~~~~~~~~~~ About... Read More
Advertisements are one of the biggest indicators of a magazine's... Read More
You pick a pen, grab a piece of paper and... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
In order to sell your article must do three things:1.... Read More
Last month, I began promoting Jason Potash's "Article Announcer." I... Read More
Last time on "Because your articles suck" ? we discussed... Read More
Increase your ezine subscribers by submitting articles once or twice... Read More
Find definitions from Q to Z... ~~~~~~~~~~~ Q ~~~~~~~~~~~ Query... Read More
The five essential questions to be answered in your article... Read More
Every day thousands of people join affiliate programs and yet... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Green Bay Hummer H2 SUV rentals ..Sometimes when I am communicating with other webmasters and I... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
Every day thousands of people join affiliate programs and yet... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
Gathering information from interviews is really simple. You ask the... Read More
I get tons of emails from people who want to... Read More
Making your articles available for reprints by other ezine publishers... Read More
Your author bio is a vital part of your article... Read More
As an article author, sometimes you can only pull so... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the... Read More
I recently became aware that promoting your web site in... Read More
A Consultant could be an expert about absolutely anything.Calling yourself... Read More
Articles are a fantastic source of links and additional traffic... Read More
The name of the game as far as Internet marketing... Read More
Online readers love information, but be sure your information is... Read More
There are many different ways to improve link popularity for... Read More
Online writing is really self-publishing made easier and potentially much... Read More
The first step to getting published is to find your... Read More
Congratulations! You've written your first article (or possibly your 10th... Read More
How many times have you read the following? If you... Read More
Need traffic? Write an article.Need sales? Write an article.Need Your... Read More
Article distribution is currently booming on the internet. Authors do... Read More
If you're writer, I am sure sometimes you may have... Read More
In today's busy world, whether your business is large or... Read More
There are many schools of thought on how to build... Read More
Article Writing |