Home
>
Web Design
>
Is Your Website?s Copy Up to the Mark?

Is Your Website?s Copy Up to the Mark?

The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages to see if they can really deliver a return on your investment. Here are five important questions to ask to when making a review of your website's copy.

1. Can a web visitor quickly grasp what your page is all about?

You only have a short time to let your web visitors know the purpose of your website. If it is not crystal clear, they will have already surfed on to another website. Headlines and sub headings that convey your most important pieces of information are a must, especially for the main page of your site.

Writing good headlines is a science in itself. Look at a newspaper, almost every headline has a verb. Headlines must be active, and they must be convincing. Marketeers and linguists alike have identified what they call "power words", words that are emotive and draw attention like "breakthrough", "new" , "discover." Use these words to grip the attention of your web visitor.(An excellent introduction to the science of headline writing is Shelley Lowery's article located at http://www.web-source.net/secret_formulas.htm)

2. Is your "Unique Selling Proposition" highlighted?

There may be hundreds of websites offering the same thing that you are offering. What sets you apart? What is the distinguishing feature or benefit of your product that makes your product or service different and, most importantly, desireable? It may be one particular item, a combination of items or it may be the sum total of all that you have to offer. If you were a web hosting firm it might be "Worry Free Service at a Price You Can Afford." This particular particular item is known as your Unique Selling Proposition (USP). It is your biggest "cannon", and you have to "shoot it" right at the top of your home page.

3. Have you clearly emphasized the benefits that a consumer will get from your products or services?

It is important for you to first distinguish the features and the benefits of your product or service. Using the example of the web hosting firm, some features might be user-friendly control panels, pre-installed cgi scripts, back up power supply, etc. Benefits are not the same as features, benefits deriving from these features would be: "Easy for you to maintain" and "you don't have to worry about down-time."

Remember, it is the benefits that sells your product or service, not necessarily the features. You must convincingly show that your product can answer the needs and desires of the person who has just visited your web page.

4. Is the copy optimized so that your pages will do well in search engine queries?

Optimization for search engines is something that traditional advertising copy writers never had to deal with. No matter how convincing your copy is, if no one can find your page then it is useless. Be careful not to hide your keywords with synonyms. If you want to be found for a particular word or phrase, then make sure that this word or phrase is in your headlines, in the body text and in clickable text ("anchor text") of links on your page. For example, if you have the sentence: Click Here to Learn more about our Web Hosting Services. The clickable or active portion of the link should not be the words "click here" but rather your keywords, "Web Hosting Services". If your copy doesn't contain and emphasize your keywords, your page will not fare well in Internet queries, even if your meta tags include these words and phrases.

5. Is there a call to action?

What is your "most wanted response"? What do you want the surfer to do after she or he has seen your pages? Maybe you would like her to order your product, download an introductory ebook, to join your mailing list, to fill out a form, or to call you up for an appointment? You can't expect her to do this, unless you ask her to do it and show her how to do it. You may need a nice button that says "Order Now", or a sub headline that says "Download your Free ebook." The "call to action" is very important and that's why you should make it prominent, and repeat it more than once.

So, take a look at your website, and make sure that your copy is really doing the job of capturing the attention of your web visitors, convincing them about the merits of your offering, and showing them how to take the next step.

About The Author

Donald Nelson is an editor, web developer and social worker. He has been working on the Internet since 1995 and is currently the director of A1-Optimization (http://www.web-source.net/secret_formulas.htm) a firm providing affordable search engine optimization and web promotion services. You can sign up for his monthly newsletter "Web Promotion Tips" by sending an email with "subscribe" in the subject heading to http://www.web-source.net/secret_formulas.htm

http://www.web-source.net/secret_formulas.htm

shuttle to Midway Beardstown .. Lockport Chicago limo O’Hare

In The News:

The FBI has issued a warning that scammers are impersonating doctors, police and banks using spoofed numbers as "smishing" texts surge nationwide.

Communities with unreliable internet service stand to gain after Amazon's Project Kuiper launched its first full batch of satellites into orbit April 28.

Tech expert Kurt “CyberGuy" Knutsson says unsubscribing from spam might actually backfire. Learn when to avoid it and stop junk effectively.

Tech expert Kurt “CyberGuy" Knutsson talks about how the first nonstop beating heart transplant, called zero ischemic time, at Taiwan hospital changes surgery.

Kurt “CyberGuy" Knutsson: FBI warns of "time-traveling" hackers.

Kurt “CyberGuy" Knutsson talks about a soft, vine-like robot called SPROUT that aids safe survivor rescues in collapsed buildings.

Health insurance giant Blue Shield of California confirmed it had been sharing private health data of 4.7 million users with Google for three years without even realizing it.

Delta and JetZero’s blended wing body aircraft marks a meaningful step toward a cleaner, quieter and more efficient future for air travel.

Recent reports show many common passwords can be cracked in literally seconds. Kurt the CyberGuy explains how to strengthen your passwords.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Iron, a robot that stands 5 feet, 8 inches tall and weighs 154 pounds, combines advanced artificial intelligence with human-like movement and exceptional vision.

Hertz, the rental car giant, recently confirmed that customer information was exposed through a cyberattack on one of its software vendors.

There are a number of features with AirPods you may or may not know about to take your listening experience to the next level. Kurt the CyberGuy explains.

These 35 Chrome extensions have privacy and security concerns. Tech expert Kurt “CyberGuy" Knutsson says to delete them now.

Tech expert Kurt “CyberGuy" Knutsson says 329,000 mph fusion rocket promises to be fast, disruptive and enable deep-space missions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says a new autonomous AI is a game changer that also raises privacy risks. Is your data safe?

Tech expert Kurt “CyberGuy" Knutsson says robots and drones are revolutionizing fruit farming with faster picking and smarter handling.

Landmark Admin revises May 2024 cyberattack scope to show twice as many people were affected. Kurt “CyberGuy" Knutsson gives tips to help stay safe from an insurance data breach.

Tech expert Kurt “CyberGuy" Knutsson talks about how Yamaha’s hydrogen outboard motor could revolutionize boating with zero emissions.

Tech expert Kurt “CyberGuy" Knutsson reveals how to memorialize or remove a deceased loved one’s Facebook account and protect their digital legacy from misuse or scams.

Tech expert Kurt “CyberGuy" Knutsson says an Apple Watch saved psychiatrist Amanda Faulkner by detecting deadly leukemia early.

Scammers and fraudsters are increasingly targeting the most vulnerable, especially nursing homes and the personal data of their residents. Kurt the CyberGuy has safety tips.

Infected USB flash drives can spread malware among multiple organizations in ways that can easily bypass traditional security systems.

With a fully automated warehouse system and AI-powered robots, Ocado's Hive picks, packs and delivers grocery store orders in just a few minutes.

Is Your Website?s Copy Up to the Mark?

Web Design