A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance.
1. You could offer your customers a larger variety of products or services. This will allow you to spend less time and money developing new products to sell.
2. Your number of sales people will increase because you're combining with other business. You won't have spend to time and money hiring new employees.
3. Your marketing and advertising budget will increase. When you form a strategic alliance with other businesses you both will share the advertising and marketing costs.
4. You can now offer your existing customers more back-end and upsell products. This will increase your sales and profits.
5. Your business will gain a larger number of skilled people working on the same project. You will gain the knowledge of the other businesses employees.
6. You will be able to beat your competition by selling to a larger target audience. You will also increase the total number of existing customers you can sell your products and services to.
7. You can exchange endorsements with your alliance partners. You'll add more credibility to your business and gain your potential customers trust to buy.
8. You can expand your business more rapidly. You can develop new products and services faster with a larger work force.
9. You'll be able to solve your customer's problems faster with a larger base of customer service people. You'll also learn new ways to improve your customer service from your alliance partners.
10. You'll have a larger number of "strategic thinking" people. This will allow both businesses to come up with profitable business ideas quicker than before.
Julia Tang publishes "Smart Online Business Tips" Newsletter which helps people to start, run and grow Internet businesses. To get tips, tactics, reliable business opportunities and promotional tools, plus over $200 free bonuses, you can visit http://www.best-internet-businesses.com
Part 1A few weeks ago I attended a seminar sponsored... Read More
What gets measured gets done.How do you keep your business... Read More
I. INTRODUCTIONThe term resilience, which is of frequent use in... Read More
Q: A key investor in my business has suggested that... Read More
Storytelling and writing a business plan actually go hand in... Read More
If you're a solo professional like I am, you know... Read More
Microsoft Great Plains, former Great Plains Dynamics is excellent fit... Read More
Scenario OneDuring a recent presentation, a business owner was given... Read More
Obviously, there will never be an actual water shortage since... Read More
While writing an article recently on effective ways to bridge... Read More
Microsoft Great Plains does wonderful ERP job for horizontal markets... Read More
We have been spending many hours surveying the market for... Read More
Every business experiences slower periods. For some, they sell more... Read More
Writing a business plan can be tricky when all the... Read More
Much of what we heard in the mass media about... Read More
A well known, national chain of restaurants discovered that certain... Read More
In 1997, David Steele was making the transition from a... Read More
Every new business owner knows that a business plan is... Read More
Is your business growing as fast and effectively as it... Read More
Ask Yourself three simple questions that affect your strategy planning...... Read More
Making money doesn't make your reputation... your reputation makes you... Read More
You have heard that there is extra money on the... Read More
I'm not talking about posting the HBO schedule on your... Read More
Microsoft Business Solutions Great Plains serves mid-size and large clients... Read More
As a business owner, you've likely created a hurricane plan... Read More
Green Bay Hummer H2 SUV rentals ..Microsoft Great Plains, former Great Plains Dynamics is excellent fit... Read More
One of the most important initiatives in the domain of... Read More
Where would your business be without a proper plan? A... Read More
Entrepreneurs often give little if any consideration to their computer... Read More
( * - the word 'product' can be substituted to... Read More
One Research Scientist at the Hewlett-Packard (HP) Imaging Systems laboratory... Read More
Twice a year, Bill Gates goes to a remote island... Read More
If you own a mobile car wash business or auto... Read More
If you are in the parking business and own or... Read More
Would you like to jumpstart your online or offline business... Read More
When someone mentions business planning we have been conditioned to... Read More
In Ohio: besides the 3-Cs you should look at Akron,... Read More
Have you been in a "brainstorming" session where each person... Read More
Much of what we heard in the mass media about... Read More
Business planning is widely acknowledged as one of the keys... Read More
In 1997, David Steele was making the transition from a... Read More
When in doubt, cut that out! Yeah, yea, doubting Thomas... Read More
Some analysts credit [Larry] Ellison with anticipating the consolidation in... Read More
If you are looking for a partner, funding, angle investor... Read More
As a business owner, you've likely created a hurricane plan... Read More
So what makes a vision successful? Everyday companies try to... Read More
Are you frustrated by the lack of growth in your... Read More
To stop a computer virus you must understand how it... Read More
When developing the competition section of your business plan, companies... Read More
David E. Gumpert, author of Burn Your Business Plan, often... Read More
Strategic Planning |