What a lack of research could do to you.
When creating an ebook how well do you research the topic before hand?
It's absolutely crucial that you research what problems your target market is having and what they're spending money on.
The time to pay attention to detail is here.
If you don't research how will you know what problems exist in your target market, what their recommending for products to try, pay even closer attention to the dollars involved. Hope fully they're purchasing pattern will lead into 3 digit numbers.
This is why probing for the information you need you'll be in a better position to analyze the information to see if it's a worthwhile project to start, if not junk it.
Case in point, I recently had a young lad email me and explain he was a first time author of a 30 pg ebook targeted at teenagers.
He realized that because his target market is teenagers and teenagers do not purchase as frequently online as adults do that he was in a bit of a bind.
What was he to do? He'd put a bit of work into his project and knowing what he does now, he has to decide whether to sell or give it away. He needed some positive feedback, nothing to devastating. Instead of targeting students he could alter the ebook towards another target market, a market with money to spend and a hunger for his type of info product. Just a little copying, pasting, and editing.
Praise those accomplishments: The first thing I did was congratulate him for being a first time author.
Good topic, wrong market for low income earners: The topic he was covering was actually a good topic, but he realized after the fact that he had probably created a dud for an ebook because of the restrictions imposed on his target market...lack of access to purchasing power.
What would you do in his position?
His question to me was what he should do with the ebook. He had considered giving it away to people as an incentive for them to sign up for his newsletter, or selling the ebook at $5.00 a copy. Indication of his problems: I assumed that because he only put a price tag of $5.00 on the book that he was either not comfortable with the content he placed in the ebook OR that he was selling himself short. I would assume the latter.
Summary:
The collection of data, decision time. Once you've collected what you think is all the info required via surveys, it is now time for the decision making process
Why researching the right way the first time will save you hair loss and disappointment:
This is why doing a thorough job in the researching part of your work is so important. If he would have put a little more thought into who his target market was he wouldn't have created a dud for an info product.
Lack of researching is the number one mistake that most new authors make, take your time researching...what's the rush?
Copyright 2004 August
This article may be re-published as long as the source box remains. Notification of use would be appreciated.
Brian is a freelance writer and publisher of The Ebook King Chronicles. Brian's goal is to give you more ideas for your next project, step by step. www.theebookking.com
Mercedes Benz s500 rentals Salem ..Far too many inexperienced writers create flat, stereotypical characters: the... Read More
Among the various foolproof methods used to boost traffic to... Read More
One of the best ways to blow someone's winning streak... Read More
Using a ghostwriter to craft your free reprint articles and... Read More
The works you've written are numerous, ranging from short stories... Read More
He ran up the steps and knocked on the door.... Read More
When most people consider writing a book, they don't think... Read More
"If you're like me, than I'm sure you're pretty familiar... Read More
Writing for the web is very different from writing for... Read More
Some writers are just too kind.They hate to put their... Read More
In the 7th grade I wanted to be an architect... Read More
ESSAYS ON AUTOBIOGRAPHY: NUMBER 1Preamble:Nearly seven years ago I wrote... Read More
There is a psychological nuisance so powerful that can deflate... Read More
Why would anyone want to write for trade journals? Aren't... Read More
There's a little known secret we writers like to keep... Read More
1. Set aside a time to write and keep it... Read More
If you are a serious writer who wants to publish... Read More
Yes, you know your subject. You also need to think... Read More
I've seen it time and again. One of the most... Read More
Everybody knows writing a story is not easy. Like the... Read More
Do you have a problem creating a focus in your... Read More
If you have an online home based business you know... Read More
I hate to admit this, but I rarely get an... Read More
Remember the days when we wrote with pen and paper?... Read More
The journey to having my first novel for children published... Read More
Dowagiac cheap limo service ..You know you've got writing talent. Others enjoy your work... Read More
Since the headline is the first contact your readers have... Read More
Or do you?Writers write. You shouldn't wait around for inspiration... Read More
Names are important. Names give clues about us, where we... Read More
As a child, I loved to write. I can't remember... Read More
We've all heard a politician on their soapbox, pushing for... Read More
On my first newspaper assignment as a critic, I was... Read More
When we think of writing it triggers many thoughts and... Read More
Creative Writing Tips ?Whichever theme you choose, all the elements,... Read More
You sink back into your favourite chair with a new... Read More
PASSED, PASTPassed is the past tense of pass. Past means... Read More
"The Magic of Layout..."???Okay... "magic" might seem a bit over... Read More
Today Norm Goldman, Editor of sketchandtravel and bookpleasures is honored... Read More
As you set out to create your first niche non-fiction... Read More
When I asked new ezine subscribers, "What is your Number... Read More
I recently read a book where everything was akimbo. Arms... Read More
Imagine a three hundred page book was in the author's... Read More
When you run an online agency for freelance writers, editors... Read More
I've been in the communications business a long time?over 25... Read More
It's 6:00 p.m. You're dead tired, but instead of an... Read More
Any article, report or book which is bought or sold... Read More
Creative Writing Tips ?It should.A theme is a one-line explanation... Read More
Boost Brain Power Through WritingHave you ever noticed what happens... Read More
Every part of your book can be a sales tool.... Read More
(Skip directly to ten for the fastest shortcut!)Like any field,... Read More
Writing |