james hardie siding lakemoor vinyl siding installation round lake beach hardie plank siding lake forest concrete siding cook county vinyl siding installation riverwoods .. Chicago Drug testing

Why Every Freelancer Should Have A Web Site

"Do I send samples, a media kit, or just the query, postcard and/or sales letter?" As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations. How?

Outlined below are four ways a web site can contribute to the bottom line success of your business.

1. Save Postage: When prospecting for new clients, instead of sending an entire media kit, numerous clippings, and/or writing samples, simply direct your target to your web site.

A simple postcard can list the services you offer and/or products you sell. For samples of your work direct prospects to your web site, which can do a better job of selling. A web site can list client testimonials, special deals and discounts, awards - the possibilities are endless.

In essence, you are selling a potential client on your business for just the cost of a postcard. Of course, you can always send a sales letter instead of a postcard. The point is, you don't have to spend a lot of money on postage up front.

If a client is interested enough from your initial postcard/letter to look at your web site, then you have a better chance of them contacting you. One could argue, the less you spend up front, the better. This weeds out the tire kickers from the serious buyers.

Can you do business without a web site? Yes. But, consider the following first.

2. Increase Revenue: Would you like to make money while you sleep? Essentially, a web site allows you to do just that. Proof?

After launching a Web site, 41% of small businesses report an increase in their sales volume, and more than half (55%) with a Web site say their sites have generated a profit or paid for themselves. SmallBusinessComputing.com, "Internet Future Bright for Small Businesses." January 14, 2003.

This does not mean you don't have to do all those things necessary to drive potential customers to your site, i.e., market your site. A web site is simply another avenue, albeit a powerful one, for you to increase your bottom line.

Providing such info as location, photos, testimonials, price, hours of operation, et cetera, somewhat pre-qualifies clients without you ever having to meet them. This greatly increases your chances of making a sale.

A 2001 study from Cyber Dialogue reveals that 86% of U.S. adults who were online have either clicked on e-ads or gathered product information online and then made an offline purchase based on the web ads or data.

3. Stay in Touch with Existing Clients: Via your web site you can alert clients to special deals and discounts, announce new hires and promotions, advertise feedback and company awards, showcase media outlets where your business has been featured - the possibilities are endless.

As postage increases, adding some type of listserv* software to your site to collect names and address of visitors is not only smart business, it's essential. Sending announcements via email is infinitely less expensive (some studies quote as high as 90%) than doing even a postcard mailing.

Staying in touch with your clients puts your business foremost in their minds when it comes time for them to purchase the type of product/service you offer.

*LISTSERV is a computer program that allows you to create, manage and control electronic mailing lists. Each list has a general (or sometimes very specific) topic of interest. It makes sending email to groups of people fast, easy, and cost-efficient.

4. Saves Time (Hence Money): Thomas Jefferson said, "If you love life, do not waste time, for that is what life is made of."

Remember, posting all pertinent information on your company web site - hours of operation, location, company history, products/services offered, type of clients served, et cetera - saves untold hours in phone time answering the same rote questions. This is time that can be better spent servicing existing customers (hence, making more money).

And, to reiterate, adding listserv software automates the process of collecting names and addresses of customers. This saves time and money because you don't have to (or pay someone to) type all of this information into a database. The customers themselves do this. Further, since the customer voluntarily gives you their information, this builds your in-house mailing list. By building your own mailing list (which will almost always out pull most purchased mailing lists), you won't have to seek out lists for which you have to pay.

Lastly, an in-house mailing list can be rented or sold to companies with complementary services. For example, a wedding consultant might rent/sell their list to a photographer. However, be very, very careful about this. It should be clearly stated in your privacy policy if you outright sell your list.

Instead of selling an in-house list, most companies prefer to offer the products/services of an outside company in conjunction with their own services. In the example mentioned above, the wedding consultant's mailing of, for example, 10,000 brochures, would contain a mention of the photographer's service. The photographer's mention can be large or small, depending on mutual agreement.

Note: Most customers WILL NOT voluntarily give you their contact information if you sell it. Guard your in-house list as if it's gold - because it is. These are customers you have worked hard and spent untold dollars to obtain. Although selling your list might be tempting, it breaches customer trust. In the long run, it is almost never worth the short-term gain.

In conclusion, having an Internet presence speaks volumes about your firm's professionalism. This is especially important for small businesses. It adds another measure of credibility to your growing enterprise, while adding positively to your bottom line.

Parts of this article were excerpted from How to Get Your Small Biz on the Web Quickly & Affordably, available for immediate download.

About The Author

May be reprinted with inclusion of the following: Yuwanda Black is an entrepreneur, author, speaker and syndicated small business columnist whose focus is controlling your destiny through small business ownership. Her most recent e-books, How to Really Make a Living as an Editorial Freelancer and Advice from Successful Freelancers: How They Built Their Careers & How You Can Too! are available for immediate download at http://www.InkwellEditorial.com/bizguides.html Visit her on the web at http://www.EntrepreDoer.biz for a complete list of how-to, small business books and articles.

columnist@EntrepreDoer.biz

In The News:

Web Writing: Create Writing Flow With Four Uncommon Connectors

Connectors -- conjunctions, punctuation, and transitional phrases -- allow readers... Read More

Keeping a Journal - One of the Three Treasures to Leave Behind

(excerpted from the "How to Use a Journal" audio series... Read More

Amazing Ways Writing Articles Can Improve Your Business

How to get a lot of traffic to your website... Read More

A Writers Tools

William Faulkner, the great Mississippi writer, said, "The tools I... Read More

Pairs/Groups Of Words Often Confused - Part 2 of 6

BAITED, BATEDBaited usually refers to traps or snares. When the... Read More

6 Ways to Toot Your Own Writing Horn

You know you've got writing talent. Others enjoy your work... Read More

How To Filter Description Through Your Characters

How do you describe a scene without slowing down the... Read More

Starting a Freelance Writing Career (or How I Sifted Through the Muck and Found My Way)

So, the decision is final. I am a writer.Actually, I... Read More

Dreading the Writing Assignment? Outlines to the Rescue

Writing technical articles is a challenge. There you sit, surrounded... Read More

Why Researching Is Good, And A Failure To Do So Is Not

What a lack of research could do to you.When creating... Read More

Writer?s Web Resources

The Internet has truly revolutionized the careers of writers worldwide.... Read More

Making Freelance Writing Niche Types Fit: A Few Niche Types by Definition and Description

Our Freelance Writing Needs DefinedWe must make freelance niche types... Read More

How To Become a Freelance Grant Writer

What is a freelance grant writer? These individuals have a... Read More

Write Your Story, Put It On A Website, Sell Millions of Copies

Although he has his own website, John Grisham probably does... Read More

How To Write More Powerful Reports

There is one key difference between reports and most other... Read More

Baby Boomers and Booklets ? Share and Share Alike

As one of those fabulous Baby Boomers, you now own... Read More

Write A Better Newsletter!

You've decided to write your very own Newsletter to promote... Read More

Check Your English Grammar With This Easy Technique

As an International language, English has been used widely in... Read More

The Unwritten World Of The Reality Of Letterwriting

You may wonder why I have chosen this title of... Read More

14 Tips On Writing The Short-Short Story

The short-short story has been likened by some as being... Read More

The Dreaded Daily Word Count

Open any book on 'how to write,' and somewhere you... Read More

Apostrophe Usage Made Simple

According to one of my previous articles, whenever a Southerner... Read More

Get Your Writing Reviewed by Major Publications for Free

All Writers need the press, especially new writers. As a... Read More

Italics Part 1 - Do You Need to Use Italics?

Next time you're tempted to use italics for emphasis... STOP!"Why?"... Read More

Can Your Theme Be Proved In Your Story?

Creative Writing Tips ?Your theme has to be something you... Read More

led lighting wholesalers led manufacturer usa Pete's produce ..
led lighting wholesalers led manufacturer usa Pete's produce ..