Calling all publishers, editors, journalists and freelance
writers. It's time to breathe more life into your copy. Turn
your articles into living pieces that spark measurable
debate, get closer to your readers and engage their mind and
soul - we're talking revolution.
As it was in the beginning
Publishers have for many years relied on letters to get
feedback from their readers and although email has opened
up this method of communication it is still time consuming
and difficult to process with only a fraction of the
received correspondence ever being used.
Let's face it, as well as being an overhead for the
publisher, to most people it is an unrewarding medium in
terms of effort required and response received, just think
of the number of letters that go unpublished and unread.
As it is now
The Internet has brought new channels of communication and
has opened up opportunities that allow us to challenge
traditional methods. The Internet is now a mature
technology, no longer the preserve of the new fad brigade
but a technology that has been embraced by a global
population, young and old alike and it allows us now to
re-evaluate the way things are done. Newspapers, trade
journals, magazines and ezines now have the opportunity to
change the mental process.
When people read an article they often would like to
comment, and historically this has required them to feel
strongly enough to put pen to paper; or with the creation
of the Internet send an email. Sure emails are easier but
it still takes time to craft an email and time for the
majority, is what they haven't got. The letters page
although interesting are at best a snapshot of comments; a
well crafted and well written letter on any given subject
may hold the view of the majority, or the minority, as it
is a free text medium and difficult to measure.
As it should be
Now consider the advantages of linking articles to online
surveys where as a publisher you will have the ability to
obtain valuable feedback from your readers and in a form
that can be easily measured. Just as important as you
communicating with your readers is giving your readers a
way to communicate with you where they know it will count.
Want a snapshot of opinion? Did they like that article?
Did your readers agree with what was said or do they take
the opposite view?
Now it's easy
In the past surveys would have taken considerable effort
to design and publish and altogether was a process too
long winded and therefore reserved for the niche and
bigger topics.
However, using sites like http://www.surveygalaxy.com
surveys and questionnaires can be created and published via
the internet by anyone who has a pulse. Professional
looking surveys and questionnaires created in minutes that
make the perfect compliment to articles that prompt opinion
and debate.
The advantage over letters and e-mails are that all the
feedback is managed and measured and sites like Survey
Galaxy will provide you with a real time poll that you can
either keep to yourself or share with your readers.
It's not even one or the other now
Link each article to an online survey and not only extend
the life of the article as people have a channel to express
their views, but involve your readers in the discussion
where they now know their opinion will be counted.
You think they would rather send an email? - no problem -
include the facility within the survey and get the best
of both worlds.
It's fast, low cost, and easy to do; it will engage and
empower the reader, provide excellent feedback and having
established a dialogue you then have the opportunity to
link to other related articles.
Try it now and register your opinion of this article here:-
About the Author: Martin Day is a Director of Survey Galaxy Ltd. For more
information please visit http://www.surveygalaxy.com
Not long ago, I took stock of my unrealized desire... Read More
Have you ever had a student write to tell you... Read More
The Blogfest 2005 Writing Contest has only been running for... Read More
We've all heard a politician on their soapbox, pushing for... Read More
Whenever you sit down to plot a story (or even... Read More
Chaos and confusion come when established rules and procedures are... Read More
Every writer knows that the urge to write is not... Read More
How to Come Up with Fresh Story Ideas When Your... Read More
Someone once commented that there were no new ideas to... Read More
You can make a lot of money by writing and... Read More
SO YOU WANT TO BE A WRITER?Many people have entertained... Read More
When most people consider writing a book, they don't think... Read More
Open up your favorite calendar and circle today's date.Why? Because... Read More
Long ago, movie directors mastered the technique of creating a... Read More
Here are 3 journaling or diary ideas that can contribute... Read More
I???ve spoken to hundreds of editors, employers, and project managers... Read More
Maybe you should write a book! This is not as... Read More
The creativity of Jaisini is not designed to be preaching... Read More
Plagiarism has been condemned lately by all types of experts,... Read More
The greatest gift you have to give to yourself and... Read More
Every morning I excitedly get out of bed. Just a... Read More
Some writers complain that writing is arduous work requiring long... Read More
There are a lot of tapes and books and CD... Read More
Creative Writing Tips ?Writing is a creative process and how... Read More
Obtaining the skills for writing good business correpondence is important;... Read More
shuttle from O'Hare North Chicago ..Chaos and confusion come when established rules and procedures are... Read More
Do you want to publish something? An article, a non-fiction... Read More
Have you ever started a creative writing project with great... Read More
Some writers complain that writing is arduous work requiring long... Read More
These are some of the snapshots I carry with me:... Read More
As an editorial professional, I'm sure you're aware of the... Read More
Writing leads to reading. Therefore, it's only fair to supply... Read More
In the ten years that I've taught people how to... Read More
Dave, I just got a contract for a book... Read More
Beyond three and four act story structure, lies the Hero's... Read More
Simply put, it is the art of writing scripts for... Read More
I've noticed a big shift away from traditional horror recently,... Read More
At some point, every serious writer is forced to sit... Read More
Many writers stare at the blank page or clean computer... Read More
Whether you are working for a small business, large corporation,... Read More
Choosing the wrong words can have a poor effect on... Read More
Ah, writing. For those of us who love to play... Read More
So you're one of 20 million Americans who want to... Read More
Whether you're interviewing for a new job, trying to woo... Read More
Golden Rules For New Writers - Things you need to... Read More
Although he has his own website, John Grisham probably does... Read More
According to one of my previous articles, whenever a Southerner... Read More
May I tell you about a writing technique shared by... Read More
Editorial guidelines, also known as writer's guidelines, are the rules... Read More
Wired Online has recently announced its plans to drop capitalization... Read More
Writing |