crane siding antioch replace siding installing vinyl siding best siding highland park hardie board siding libertyville .. Chicago Drug testing

The Author Within

Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else's teachings they will lessen their marketability as the "great persuader" in salesmanship.

In truth, while they may not admit it publicly, every marketer studies the technique or style of others on a continuing basis. I'll be the first to admit that I seek out, read and revise my methods of copywriting thanks to the best of the best. And I have discovered that perfection is often flawed.

We are in an age where videos, movies, television, radio and computer games scream for our attention. They produce more information than anybody can possibly retain. Therefore, if I want to hold someone's attention, make a written offer that compels them to read to the last line and reach for their wallet --- then I must learn to outshine my competition and dazzle my readers.

If you think back, I'm sure you remember times when you were reading something so mesmerizing that you never heard the phone ring, or if you did you didn't answer it. So absorbed were you that you didn't realize where an hour had gone? or, held up a halting hand when someone attempted to interrupt you with a question. Yeah, I've been there too. And that's exactly the kind of writing that I'm talking about.

Irresistible writing rivets your eyes to the page. Words are so clear, so concise that the effect is nearly hypnotic? and you remember what you have read because it IS unforgettable. The only place to learn this is from the "proven experts".

Going back many years, I remember radio programs that my grandmother listened to daily. They were no more than half-hour serials like "Porsha Faces Life" and there was always a crisis at the end of the daily broadcast that left you hanging? "Tune in tomorrow and answer the question ? how will Porsha react with the news blah, blah, blah?"

In today's novel writings, each chapter will leave you with a similar "cliff-hanger", something untold that will stir your curiosity. A good piece of fiction will not allow you to stop between chapters, and a top-notch one will forbid you to stop until the end.

Now then --- if you can write an advertisement, article or eBook preview that will stir the curiosity of your reader without giving them the whole story? if the "cliff-hanger" compels them to fill out a form, send you an email, or sign up for a free trial, you have discovered the author inside you.

? 2004 Esther Smith

About The Author

Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP get a weekly diet of marketing and advertising reports, free bonuses, ad space and resources for all their Internet needs.

clendon@thepermanentventure.com?subj ect=subscribe

More Articles by Esther Smith http://thepermanentventure.com/articles.htm

editor@thepermanentventure.com

In The News:

The Practice of Writing

Virgil, the great Roman poet, wrote "Practice and thought might... Read More

Writing Made Them Rich #2: Charles Dickens

Charles Dickens was born in Portsea, England, in1812. His father... Read More

5 Easy Steps To Writing Your Appealing Letter

You must write a hypnotic persuasion letter to help you... Read More

Mind Mapping Your Journal Entries

Clustering, also called Mind Mapping, is a great way to... Read More

What you Dont Know About Book Publishing Can Cost You

Dream that your book can be a number one best... Read More

Resignation Letters: Dont Let Yours Backfire On You...

It turns out that "tips and templates on how to... Read More

Book Publishing Contracts For Writers: What Should I Look Out For?

Dave, I just got a contract for a book... Read More

Ghostwriting - Making Money by Being Invisible

My bookcase take up one whole wall in the family... Read More

Have You Plotted Your Story Before Writing It?

Creative Writing Tips ?The writer, who doesn't have the time... Read More

How to Write Words Worth a Thousand Pictures

Our Image-Driven SocietyWe live in a new image-driven society. It... Read More

Dreading the Writing Assignment? Outlines to the Rescue

Writing technical articles is a challenge. There you sit, surrounded... Read More

Secrets Of Successful Authors

When the writing bug hits you, get out your pencil,... Read More

Ferreting Out Work

FERRETING OUT WORK You keep hearing that there's work out... Read More

Suspense Novels Need Fast Starts

Suspense novels, unlike any other genre, need fast starts. Fans... Read More

Gut Check: Quitting Your Full-time Job for Your Freelance Career

It's 6:00 p.m. You're dead tired, but instead of an... Read More

Four Act Stories and Beyond

There are various forms of structure, including frameworks, work processes... Read More

Pairs/Groups Of Words Often Confused - Part 4 of 6

LATER, LATTERLater means afterwards; latter is the second of two... Read More

An Inside Look at Proofreading

This is the ideal topic for us all to think... Read More

Beginnings

Just about everyone is familiar with this beginning: "In the... Read More

Passionate About Writing?

I'm a writing fool! 2 book proposals, 1 user's guide,... Read More

Screenwriting ? The Value of Structure

Structure in the form of frameworks, work processes and goals... Read More

Graphology - Unleash Inner Personality & Talent of Child

|| Graphology & Graphotherapy ||Everybody wants to know more about... Read More

Top Ten Great Headline Ideas

What Makes a Great Headline?Headlines are far more important than... Read More

Keep your Book Dream Alive

Is your book nearly finished, finished, published, or even in... Read More

Get Creative In The Great Outdoors

Summer's here and the time is write for dancing in... Read More

led vs induction lighting street light installation Pete's produce ..
led vs induction lighting street light installation Pete's produce ..