Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else's teachings they will lessen their marketability as the "great persuader" in salesmanship.
In truth, while they may not admit it publicly, every marketer studies the technique or style of others on a continuing basis. I'll be the first to admit that I seek out, read and revise my methods of copywriting thanks to the best of the best. And I have discovered that perfection is often flawed.
We are in an age where videos, movies, television, radio and computer games scream for our attention. They produce more information than anybody can possibly retain. Therefore, if I want to hold someone's attention, make a written offer that compels them to read to the last line and reach for their wallet --- then I must learn to outshine my competition and dazzle my readers.
If you think back, I'm sure you remember times when you were reading something so mesmerizing that you never heard the phone ring, or if you did you didn't answer it. So absorbed were you that you didn't realize where an hour had gone? or, held up a halting hand when someone attempted to interrupt you with a question. Yeah, I've been there too. And that's exactly the kind of writing that I'm talking about.
Irresistible writing rivets your eyes to the page. Words are so clear, so concise that the effect is nearly hypnotic? and you remember what you have read because it IS unforgettable. The only place to learn this is from the "proven experts".
Going back many years, I remember radio programs that my grandmother listened to daily. They were no more than half-hour serials like "Porsha Faces Life" and there was always a crisis at the end of the daily broadcast that left you hanging? "Tune in tomorrow and answer the question ? how will Porsha react with the news blah, blah, blah?"
In today's novel writings, each chapter will leave you with a similar "cliff-hanger", something untold that will stir your curiosity. A good piece of fiction will not allow you to stop between chapters, and a top-notch one will forbid you to stop until the end.
Now then --- if you can write an advertisement, article or eBook preview that will stir the curiosity of your reader without giving them the whole story? if the "cliff-hanger" compels them to fill out a form, send you an email, or sign up for a free trial, you have discovered the author inside you.
? 2004 Esther Smith
About The Author
Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP get a weekly diet of marketing and advertising reports, free bonuses, ad space and resources for all their Internet needs.
clendon@thepermanentventure.com?subject=subscribe
More Articles by Esther Smith clendon@thepermanentventure.com?subject=subscribe
clendon@thepermanentventure.com?subject=subscribe
Alexis limo rentals ..(excerpted from the "How to Use a Journal" audio series... Read More
A writer writes. Bet you've heard that one... Read More
Traditionally, business writing uses the "one thing after another" format,... Read More
No matter what your fifth-grade English teacher says, some grammar... Read More
These are some of the snapshots I carry with me:... Read More
As an editorial professional, I'm sure you're aware of the... Read More
In reviewing and browsing web sites over the years, I... Read More
"This is just brilliant. The whole interview is incredible? I'm?... Read More
ACCEPT, EXCEPT Not commonly seen even from unpublished writers, who... Read More
If you're a writer, you're in business. It doesn't matter... Read More
Writing leads to reading. Therefore, it's only fair to supply... Read More
Winning writing contests can provide several advantages to writers. For... Read More
Writers are an insecure lot.It's easy to understand why. You... Read More
Many of us have always wanted to write. We have... Read More
Rudolph Flesch, a pioneering advocate of readability, put great stock... Read More
We writers are a powerful lot. We control time. We... Read More
ELICIT, ILLICITElicit means to extract or draw out; illicit means... Read More
Creative Writing Tips ?You are plotting the story. You write... Read More
In large publishing houses, many manuscripts penned by first-time authors,... Read More
To keep it simple and basic: Jack Finney's Invasion of... Read More
It's a good idea to use TextPad because all opt-in... Read More
Often, time is an enemy of writers. Sales seem slow... Read More
Most of us hate housework.Nevertheless, even the most hopeless slobs... Read More
It turns out that "tips and templates on how to... Read More
So you've decided to crown yourself with a title that... Read More
car service from Midway Alsip ..Maybe you should write a book! This is not as... Read More
Writing is a muscle that needs exercise to stay in... Read More
The journey to having my first novel for children published... Read More
This is the ideal topic for us all to think... Read More
How to Come Up with Fresh Story Ideas When Your... Read More
Mix a martini, don't forget the olives, or pour yourself... Read More
Despite the widespread use of e-mail in commerce today, traditional... Read More
The works you've written are numerous, ranging from short stories... Read More
Paulo Coelho was born on August 24th 1947 in Rio... Read More
'Summer afternoon - summer afternoon; to me those have always... Read More
Writer's forums are bustling with debate over whether or not... Read More
Writers are an insecure lot.It's easy to understand why. You... Read More
1. Remember publication is a business; writing is an art.... Read More
"This is just brilliant. The whole interview is incredible? I'm?... Read More
There is no doubt that a staff writer enjoys advantages... Read More
Ever wondered how the most successful children's book writers get... Read More
BAITED, BATEDBaited usually refers to traps or snares. When the... Read More
Today Norm Goldman, Editor of sketchandtravel and bookpleasures is honored... Read More
Sometimes there is confusion about the exact meaning of the... Read More
My article this issue is an excerpt from a book... Read More
"Do I send samples, a media kit, or just the... Read More
How many of you take the time to really write... Read More
1. Use Logic: Check for External PressuresAre you under physical... Read More
Do you have a problem creating a focus in your... Read More
1. SECRETS TO SUCCESS2. MAKING A POWERFUL FIRST IMPRESSION3. AVOID... Read More
Writing |