Know your Audience Before you Write Your Book or Web Site

If you want happy customers to use your service or buy your book, you need to focus on their needs and desires.

Unhappy customers leave when they can't find what they want--benefits and an easy way to buy. Perhaps your site has barriers you don't realize. If anything is difficult, customers will leave and give their business to someone else. Know your audience and write headlines that Wow them.

Know your Audience Before you Write your Book or Web Site Copy

Before you list those benefits--you must know your particular audience. Who will buy your book? What are their biggest fears--their worries? What problem do they have that you can solve?

Know their Assumptions about You and Your Product. What is their number one life's dream? What are their assumptions about your subject or service? What are their excuses for not acting on what they want? Do they think your product is too much money? They don't trust you yet? Do they think there is no hurry? Do they think they don't have the time to implement your skills?

Which of These 5 Audiences Suits your Book, Programs, or Web Site?

1. The Audience you Meet in the Mirror

Authors write books because we love the ideas, the content, the skills we will share. We usually write the book for ourselves first. Have you heard, "I wrote the book I wanted to read?" Our passion for our topic can create success so long as we stay with a marketing and promotion plan for 2 plus years. Our audience in our seminars are like us. Web site too.

2. The Target Market Who Wants Answers Now.

No, not everyone will want your book, although many authors say so. Your target audience has a common need or problem. Your product or service will solve that problem. For instance, www.stopyourdivorce.com's book already has an audience who wants a solution now. They are desperate at this point, and will do anything. They will pay any price for your magic pill and will buy on the spot.

In just 2 years this site sold 150,000 books. The author answered the rejected spouses' dilemma compelling them to buy now.

Divorce often comes as a surprise, so without much time to negotiate, and because of great pain and discomfort, this audience wants a cure right now. It's only after the doctor announces a prostate serious problem that most men look for an answer. Prevention didn't appeal to them. Only the doctor's wake up call prompted action.

The more narrow the target, the particular angle your book or web site takes, the easier it is to sell

3. The Short-Cut Time and Money Investment for a Big Payoff.

This audience wants a roadmap to where he or she wants to go--fast! This audience wants to know how to do something-- to write a book, to make money Online, to promote their business Online, to put up a top-selling Web site. They also are looking for the least expensive way to accomplish their goals. No more money down the drain for them.

For instance, print and ebooks that show entrepreneurs a short cut to finish their books, and get them sold fast, so their cash flow builds big enough to multiply profits fast is the right audience for books about publishing, business or book promotion.

Once the book is near completion, how can authors make continuing sales that make up one-half of their income? Still relatively unused, the Internet provides this answer because of so little competition there.

4. The Massive Passionate Audience.

These are the readers of the Chicken Soup series. Think about the 70 million plus sold so far, and the authors didn't even have to write the book. Full of inspirational short stores, this audience responded well. The authors did, however, put on a full-blown marketing campaign for years.

Your book will have a lot of competition in this category, yet the sheer volume of sales like the 70 million who shop Wal-Mart every day can make up for that. One client wrote a how-to book aimed at the now 70 million baby boomers out there called "Put Old on Hold." She's an inspiration herself--looks and feels like 50.

Think about your book. Is one aim to entertain and inspire? Who do you want to visit your web site? If you know your audience and what they want, you will sell more than you imagined.

5. The Online Audience of Millions

If you are like me, you love your book(s) and want others to benefit from reading it. But, if you are discouraged at the number of sales through traditional methods, you may want to consider the Internet.

First, when you write for Online, you can offer your print book electronically, now known as an eBook. You need make only a few changes such as shortening up your chapter, paragraph and sentence length. Busy people who shop Online want their information concise, clear, and cohesive. They don't need long stories to learn a point.

This audience is more than happy to download and print out chapters of your book. They will appreciate your book in 81/2 by 11" form or other, and think total page length up to 99 acceptable. The savvy author can make many more sales by dividing and conquering. A 15-page chapter can become a short eBook. You also have a built in promotion machine in your book, because you excerpt short pieces to submit to Online ezines and Web sites as this article excerpt from the eBook.

E advantages include no telling or selling in person, no travel, more convenience such as instant delivery and reaching greater numbers of your target audience. The author keeps all the profits, and doesn't have to package and mail. His faster sales bring him marketing and promotion money--where most authors don't usually succeed. He can invest in books, seminars, coaching, or teleclasses to bring him up to speed.

Every day you can reach 1000's, even hundreds of thousands, using simple online promotion techniques. Here you can sell your book through subtle forms such as the free article or ezine. The varied online audiences including personal growth and business want free information. Your book sales will multiply fast because in every email you send out, you include your signature file that leads people to where you sell your book.

Even the newbie or non-techie like myself can benefit from writing for the online audience.

Use these "know your audience" tips and examples to write compelling copy that will guarantee your writing adventure a true success. Your audience awaits!

Judy Cullins ?2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.

Alexis limo rentals ..
In The News:

A Google DeepMind team has developed an artificial intelligence system that can play video games like a human and take native language commands from players.
Four of the largest school boards in Ontario, Canada have launched lawsuits against TikTok, Meta, and Snapchat, claiming that they have impacted students' thinking and behavior.
Finalists for the inaugural Women’s Prize for Nonfiction, aimed at addressing the gender imbalance in nonfiction publishing, were unveiled on Wednesday.
Tech guru Kurt "CyberGuy" Knutsson breaks down whether the government is watching citizens and what they can do to protect online privacy.
A benchmarking group for artificial intelligence has released new results evaluating the speed of hardware in running AI applications and responding to users.
Sierra Space’s Dream Chaser spaceplane provides a glimpse into the future of space travel. Traveling to space may become a part of everyday life.
The new European Hyperloop Center in the Netherlands aims bring in a new era of transportation. The center will use a steel tube as a proving ground for testing the new vehicle.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
While it may be incredibly tempting to have a “go with the flow" mindset like the rest of your vacation, your technology definitely should not be compromised while traveling.
Have you ever accidentally deleted an app from your iPhone that you’ve already paid for? Don't worry. We’ve got a trick that will help you get it back without having to buy it again.
Apple's new Journal app has raised privacy concerns among Apple's userbase. Tech expert Kim Komando examines social media rumors and explains what steps to take to protect yourself.
Although Facebook has denied that our phones listen to us, they do have other ways of finding out what we are talking about, listening to and searching for.
With the integration of OpenAI technology, Figure 01 has taken a significant leap forward, showcasing the potential of robots to understand and interact with us on a personal level.
Port Ellen, newly reopened whisky distillery in Scotland, is using SmokeDNAi technology to understand mouth-feel and flavors during the whisky maturation process.
Telly, a smart TV firm, is promising to give out their 4K 55-inch TV for free. What must you give in return? The innovative, yet potentially unsettling, answer might shock you.
The moment a spam invite hits your calendar, it’s like an uninvited guest at a party. So, what do you do? Show it the door.
Identity thieves are now targeting children and are making large sums of money by exploiting children's identities, possibly hurting their financial future.
There's a clever way to change the notification sounds on your Android without having to look at your screen. Kurt "CyberGuy" Knutsson explains.
If your bank accounted has been hacked, there are a number of steps you can take to prevent it from happening again. Kurt "CyberGuy" Knutsson explains.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The Wave House, a data center in Heidelberg, Germany, is the the largest 3D-printed building in Europe. Its walls were built in about 140 hours.
Some government agencies around the world are struggling to meet their staffing goals when it comes to hiring artificial intelligence experts.
Google Maps' recent upgrades have introduced real-time ETA and turn-by-turn directions to your phone's lock screen while you are traveling.
Kat Cammack says AI could disrupt the 2024 election. A report says shared AI image tools generate election disinformation in 41% of cases and voting disinformation in 59% of cases.
Deepfakes have become commonplace, and the technology is only getting better, but there are certain elements that might give away the fact that an image is AI-generated.

An Introduction to Self Publishing Material

Any article, report or book which is bought or sold... Read More

Writers Block - Melting the Ice

What does one do as a writer who loves writing... Read More

Secrets Of Successful Authors

When the writing bug hits you, get out your pencil,... Read More

Gut Check: Quitting Your Full-time Job for Your Freelance Career

It's 6:00 p.m. You're dead tired, but instead of an... Read More

Writing Press Releases That Get Noticed

Among the various foolproof methods used to boost traffic to... Read More

Five Minute Miracles

FIVE MINUTES ... Is All You Need ........to phone a... Read More

7 Book Publicity Tips for Authors and Small Publishers

The biggest mistake authors make when trying to get free... Read More

Dreading the Writing Assignment? Outlines to the Rescue

Writing technical articles is a challenge. There you sit, surrounded... Read More

The Myths Of Writing: Have You Bought Into These?

There is an image most people carry of the artist... Read More

How To Write More Powerful Reports

There is one key difference between reports and most other... Read More

Seven Important Lessons for Experts Who Want to Get Published

At first, I noticed that I could have written many... Read More

Use Real-Life Templates For Writing Success

At some point along the way, most of us have... Read More

Becoming a Writer

The urge to write fiction seems God given for some,... Read More

Ways to Make Extra Income Using the Internet

To capitalize on ways to make extra income you can... Read More

2nd Installment on Autobiography

ESSAY 2Andre Malraux once said that what interested him in... Read More

Seven Compelling Reasons to Get Your Name on a Book Cover

Have you ever considered writing a book? If so, maybe... Read More

The Value of Adding Images to Technical Documentation

It's clich?, but true-a picture does paint a thousand words.... Read More

Write A Better Newsletter!

You've decided to write your very own Newsletter to promote... Read More

Publish It Now! No Matter What It Is

Do you want to publish something? An article, a non-fiction... Read More

Could Your Book Idea Be the Next Best Seller?

Everyone has a unique story to tell. From explaining business... Read More

A Writers Life

Ever wonder what an author's life is like? What that... Read More

A New Way To Self Publish

More and more good authors are turning to the Internet... Read More

Does Your Fight Scene Pack a Punch?

Long ago, movie directors mastered the technique of creating a... Read More

I Am Biodegradable - My Writing Is Not

My dad was wrong. I just discovered that I am... Read More

When Getting Stuck Goes Amuck

Many of us have always wanted to write. We have... Read More

car service from Midway Alsip ..