Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility

The Shortest Distance to Your Home Town Enterprise is Over the Internet

Combine two dynamite online methods for bringing your business to the attention of buyers - Local Search and widely posted articles you write. Doing both gives you a jump on your local competition, plus additional credibility and exposure to your market.

Local Search occurs by adding a geographic term is added to a search engine query. Instead of results comprising millions of pages, only businesses within your specific area are included. For example, entering Florists + Boston only returns Boston florists - a small pool of available choices.

Geographic terms can be town, state, region, zip code, etc. Results appear on both a list and map, so the most convenient stand out. Today, nearly 40% of search engine queries ask for Local Search information - with that number increasing rapidly. 70% of buyers go online to conduct research before they buy, even from local merchants. So the impact is considerable.

Articles Deliver Credibility and Links

When you write articles and post them widely to Internet directories and ezines, your knowledge is spread to thousands of readers. Sites displaying your articles link back to your website. That encourages readers to seek you out. Links also increase search engine rankings, which push you higher on the results lists. Capture all the benefits http://www.promotewitharticles.com/benefits.html that come with writing articles.

You're Not Competing Against the Whole World

The widespread assumption dictates shooting to be on first page results if you can (most searchers don't look past the first page). That all depends. If you're competing against every other business and website out there, that's true. And your odds are slim. But you don't need to - only the ones competing for the same customers you are.

Besides, sophisticated search-engine optimization strategies or tracking methods are beyond the needs or skills of most small businesses. There's a danger that SEO demands can easily pull an owner away from their brick-and-mortar priorities.

There's a well-known joke about two men being lost in the wilderness, who come to the attention of a bear. One man stops long enough to put on his running shoes. His friend scoffs, "You really think you can outrun a bear?" He replied, "I only have to outrun you."

When it comes to Local Search, you don't have to outrun all the other enterprises that do what you do. You only have to outrun the ones in your local market. Those likely to show up in the same Local Search results you do.

Consider all the plumbers who could show up in a Local Search for: Plumber + "your town". Visualize three groups:

1. Those who won't appear in the search because they're not listed in the search engine data bases. See if your business is included in those databases at http://www.localsearchresources.com/listed.html

2. Those who appear in the results, but who have done nothing further. They won't show up in all the search results they could have.

3. Those adding specific information for search engines, website visitors, and their local customers: a) enhance their website, b) provide search-engine-relevant information on their pages, c) provide easy-to-find information that Internet users are looking for.

#3 lets you outrun the other guy. Your articles help you to do that, too. Of those who show up in your search results list, how many are likely to have such additional information (and keywords) for the search engines to draw upon? Your information seems more complete and relevant-leap-frogging you to the front.

Adapt Your Articles for Your Neck of the Woods

The usual method for getting better search engine rankings is to post articles widely to article directory sites and ezines interested in your topic. That's how the game's played for e-commerce topics, or products and services with a national reach.

But that's not primarily what you're after as a small business operator. Certainly, you'll benefit from links from other posting sites and links to your website. But you're interested in reaching the people who live in your area. They're the ones you want to read your articles and be moved to come to your place of business. Your priority is to build relationships on the local level.

So also post your articles to websites or portals in your community. They may not have high page rank, but they have access to your local customers. And links among local enterprises help to support each other and the local economy. Aso, print off a stack of your articles for handouts in your storefront.

Write your articles differently. Mention your town in your title or keywords. Make sure your signature file (sig) says your town and state. Use examples that are specific to your town or region. "Choosing roses that can thrive above the tree line." Refer to landmarks or make geographic references that the locals will recognize. The search engines will pick up some of those references, and they'll boost your Local Search prominence.

Learn to Make the Most of Local Search Exposure

The easier you can be found online, the more ways you appear in Local Search results. It's here for the long term, bringing customers to your door who don't respond to your other marketing methods. Articles and Local Search awareness will build on each other, and you'll gain a tangible edge in your local market.

--Dr. Lynella Grant An expert in Yellow Page ads and Local Search. Stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. Free resources http://www.localsearchresources.com 719-395-9450

In The News:

The Samsung Unpacked event happened on August 10, 2022, unveiling the new products added to the Samsung line including two new phones, an updated Galaxy watch and updated buds.

iPhones are infamous for their longevity issues. Here are ways to fix that and extend the lifetime of your purchase. It's not hard and well worth it.

A new investment company wants to help bring together the fields of technology and mental health treatment, which is expected to be a $26,000,000,000 industry by 2027.

Everyone may accidentally delete something they do not mean to. There are ways to recover deleted texts with backups and cloud storage. It's not impossible.

South Korean researchers at the Korea Advanced Institute of Science and Technology have created an electronic tattoo that will be able to track patients' health.

An optimized viewing environment can make for a more enjoyable experience when watching TV and reduce eye strain, neck strain, and eye fatigue.

There are easy ways to make sure you don't overspend on consumer tech from major companies like Amazon and Apple to small tricks to keep spending down

Gmail may overwhelm you in the sheer volume of emails you can receive. There are tricks however to make it more manageable. Here are some of them.

Former Google CEO Eric Schmidt argued that international nuclear arms agreements prove that rival nations can agree on protocols regarding dangerous technologies.

Rep. Jason Crow and Sen. Joni Ernst noted that the growing ease of access and possible developments for military technology will raise ethical questions about future warfare.

Fifty million vehicles currently on the road have open recalls. If you think you may have one, this article will tell you how to confirm if your vehicle is recalled.

There are many tips and tricks to help your small business grow. Here are some that I've learned over my many years of connecting with all types of people.

Tech companies are notorious for making it tricky and complicated to call customer service lines. Here's some tricks and numbers to make it easier to reach.

Kim Komando shares fifteen tech tips for those who are pinching pennies this summer. She shares free ways to get free audio books, photo editing, and eBooks.

Online privacy is a hope for many. But tech companies collect data in unexpected and tricky ways. Here's some tips and tricks to get around those.

Here are some expert technology tips for Google users. They are simple steps to insure your Google account and your important documents are safe from hackers on the internet.

We all want to save on gas as prices spike, so whether you use Apple Maps or Google Maps, save money with these tips to find the best prices.

Kim Komando shares tips on how to save money when booking a hotel while travelling, including using incognito mode to avoid tracking and get the best deals.

Artificial intelligence is being used to aid in securing sites such as arenas, churches and schools by scanning for weapons, knives and other dangerous items

Chinese officials had access to Americans' data on the Chinese-owned TikTok app for at least months between September 2021 and January 2022, according to leaked audio.

Write Articles Geared to Your Local Market to Bolster Your Local Search Visibility

Article Writing Article Writing