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Whats YOUR Angle?

So how can you make your article worth reading?

It's all about the angle...

You are about to write an article. Your reasons are your own. Maybe it's a promotional article to gain publicity. Maybe it's a contribution to a company newsletter or journal. Maybe you just want to write articles for fame, fortune, or both...

No matter why you're writing an article, it's your responsibility to make it interesting.

So how can you make your article worth reading? It's all about the ANGLE.

First pick your topic. For example, let's say your topic is something that many people may find themselves yawning about. We hear a lot about diet pills. How can you "spice up" your topic? You need an angle!

Then you need to decide what aspect of the thing you want to write about. Are you selling diet pills? Lots of people are. Is there anything new or particular interesting in the world of diet pills that people are interested in that you know about? Is it possible to buy pills that actually make you lose weight while sleeping? Do you have the inside scoop on how the average guy or gal can stay at home and make money selling diet pills? Your job is to do the research, use some creativity, and come up with several different angles. Let's take a look at some popular article types:

1. THE HOW-TO

People love how-to articles! They lead the reader step-by-step through how to accomplish their goals. They also sometimes offer resources the reader can contact for more information.

What expertise do YOU have that you could share? Turn that subject into an interesting how-to article. A few examples: How To Get Free Publicity for Your Website, How To Convince People To Join You In Joint Ventures, and How To Make Money With Your Computer.

Think of the titles that you could write about. Everybody knows something that they can share with others. Think about your profession or your hobbies. What are you really good at? Someone out there could use your knowledge.

2. THE MINI CASE STUDY

Raise a provocative question and then answer it with three or four real-life examples. Example: For an article titled,"Can A Stay-At-Home Mom Really Make Good Money?" You could begin with a few stats on how today"s women are making fortunes without having to leave home. Then you could feature a few real cases, each with different outcomes to show all sides of the issue. Forums are excellent sources of information and interviews no matter what your topic.

You could use one similar to the essay in my "Instant Essay Creator." It is called "Should School Uniforms Be Mandatory?" This was based on an actual survey of high school administrators that have mandated school uniforms and swear by them.

3. THE SURPRISE

"Amazing New Product Claims To Erase The Signs Of Aging!"

You hook the reader by getting him interested in this revolutionary idea. For example, an anti-wrinkle cream. The cream is becoming famous because of its claims to allow anyone to erase the signs of aging caused by too much sun. This is ideal to use when you're discussing the drawbacks of a new practice or method that"s controversial right now. As the reader, you get all excited, thinking you"ve discovered an incredible new product. But the article reveals, point by point, that too much sun exposure is unsafe and that intelligent people will not just throw caution to the winds and risk getting skin cancer. They will purchase "Super Sunscreen Deluxe" from the given website! Now that's marketing!

4. THE TREND

Whenever a trend sweeps the nation, you'll suddenly see dozens of articles covering the topic. From the latest skirt length to the latest exercise gimmick. People want to know all about these trends their origins, benefits, and limitations.

5. THE STUDY

These articles report the results of a study or survey. If you do a bit of research, you can probably dig up a recent study on which you can base your article. Examples: "More Couples Admitting to Have Met Online," "Religious People Are Happier Than Others," or "Most People Prefer Dogs To Cats."

Now that you've gotten the idea, pick an angle and WRITE!

Kristi Sayles invites everybody to check out her Instant Article Creator Software at http://www.writethatarticle.com It is an interactive, template-based program that teaches how to produce professional "Sales-Pulling" articles to distribute to Ezines. The customer receives LOTS of valuable freebies-including a list of Ezine publishers that are just begging for your article! (This article is an example.) More of Ms. Sayles' writing programs are at http://smartauthor.com Ms. Sayles' newletter can be viewed online at http://smartauthor.com/treasures.html

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In The News:

The creator of the Bredolab malware received a four-year prison sentence in Armenia on Monday for using his botnet to launch DDoS (distributed denial-of-service) attacks that damaged multiple computer systems owned by private individuals and organizations.

An Ohio startup company has raised US$200 million to fund gigabit-per-second broadband projects in six university communities across the U.S., the company announced Wednesday.

Taking a step into the social media marketing industry, Oracle is purchasing Vitrue, the two companies announced Wednesday.

Seagate today announced plans to acquire LaCie, a French maker of external consumer hard drive products, in an all-cash deal worth about $186 million.

This probably seems obvious, but it's worth stating: These days, it's crucial to have a website for your business. From brochure-based sites that provide your contact details and store hours to full-fledged ecommerce carts and customer self-service, your website is important--it tells customers what to expect from you. This article offers several tips for building a better business website that will engage existing customers and help you find new ones.

Google yesterday revealed that the two researchers who cracked Chrome in March at the company's inaugural "Pwnium" hacking contest used a total of 16 zero-day vulnerabilities to win $60,000 each.

Energy/utilities sector ranks last on four of the best practices for cybersecurity, report exposes

Listed on AppExchange, Cloud SSO has been tightly integrated with Salesforce.com applications

FujiFilm said Wednesday it will begin sales of a digital camera in June that is waterproof, shockproof, sealed against dust and sand, and works at temperatures below freezing.

VMware has acquired Wanova, a developer of software used to centralize and simplify image management on physical and virtual desktops, the company said Tuesday.

Google on Tuesday hauled out a tool it last used nearly a year ago to warn users infected with the "DNSChanger" malware.

Microsoft has taken its Google Street View-like service Bing Streetside offline in Germany after German citizens expressed their worries about how Microsoft handles requests for blurring of images, the company said on Tuesday.

Physicians who use social networks to share clinical experiences risk violating patient privacy. A niche industry of private social network providers has cropped up to address the desire to communicate.

The U.S. Department of Justice said Tuesday it was looking into the unauthorized access of a website server in its statistics wing, after hacker group Anonymous claimed to have collected and released 1.7GB of data from it.

Lenovo's net profit for its fiscal fourth quarter grew by 59 percent, as the world's second largest PC maker saw continued growth in sales across both mature and emerging markets.

An often-repeated concern that the U.S. Patriot Act gives the U.S. government unequaled access to personal data stored on cloud services is incorrect, with several other nations enjoying similar access to cloud data, according to a study released Wednesday.

Facebook is to settle a class-action lawsuit in California that accused it of appropriating its users' likenesses for its Sponsored Stories advertising feature, according to a court document filed Tuesday.

Touchscreen laptops and tablets with the upcoming Windows 8 OS will be priced higher than their non-touchscreen counterparts, Dell's CEO said on Tuesday.

Businesses can now remotely control enterprise mobile applications developed for Apple's mobile platform with the latest version of Soti's MobiControl Software Developer Kit for iOS, announced Tuesday.

SAP is buying cloud-based e-commerce vendor Ariba for US$4.3 billion, the companies announced Tuesday.

Verizon Communications on Tuesday became the first service provider to say it will use Alcatel-Lucent's upcoming 7950 XRS core routing system, which will bring the French-American equipment vendor into the carrier core routing business for the first time in about a decade.

Having managed and rescued dozens of projects, and helped others do so, I've noted that there is always one critical success factor (CSF) that has either been effectively addressed or missed/messed up.

Dell on Wednesday reported a drop in profits for the first quarter, weighed down by a revenue decrease and slower sales of consumer products.

In its third day of trading, Facebook's stock is still in a slump, taking the shine off the frenzy that led up to the company's initial public offering (IPO) last week.

CIOs face a common set of thorny challenges these days, namely the pressure to deliver innovations even as they seek to cut or hold down spending, according to an array of senior IT executives who spoke on Tuesday at the MIT Sloan CIO Symposium in Cambridge, Massachusetts.

Besting a record set by Yahoo in 2009, the research arm of Microsoft have deployed a new technique for quickly sorting large amounts of data, called Flat Datacenter Storage (FDS).

A Florida VoIP carrier has filed a net neutrality complaint against a Georgia utility and broadband provider, after the utility accused the VoIP firm of theft of service for using its network to deliver voice service without paying for it.

Brocade this week said it added hardware-based support for the OpenFlow software-defined networking (SDN) API and protocol to its NetIron and MLX series 100Gbps routers as part of a broader SDN strategy.

Hackers claim to be just days away from jailbreaking Apple devices running iOS 5.1.1, the latest firmware release for iPhones and iPads, letting users load applications from outside of Apple's iTunes App Store.

Microsoft said that a skew toward more exploits on Windows Vista can be attributed to the demise of support for the operating system's first service pack.

The nation's space efforts entered a new chapter today with the launch of the first commercial vehicle to the International Space Station.

The price bar for PCs keeps dropping, with chip maker Via on Tuesday announcing a US$49 APC computer with a customized version of Google's Android operating system.

Preparing for the eventual widespread conversion to IPv6, the Nmap Project has updated its namesake security scanning tool so it can scan IPv6 networks using a variety of novel techniques.

Alcatel-Lucent is set to give Cisco and Juniper another run for the money in core routing 10 years after its initial attempt failed.

A new variant of SpyEye malware allows cybercriminals to monitor potential bank fraud victims by hijacking their webcams and microphones, according to security researchers from antivirus vendor Kaspersky Lab.

Sony on Tuesday showed a digital media hub that uses Wi-Fi to connect its PCs, tablets, smartphones and PlayStation game consoles, a product that it hopes will be part of its comeback.

Advanced technologies such as HAMR could mean disk drive capacities from 30TB to 60TB by 2016, according to a new report by IHS iSuppli.

Google said Tuesday morning that it has closed the deal to acquire Motorola Mobility for $12.5 billion

YouTube and German music royalty collecting society GEMA have appealed the outcome of a lawsuit filed by GEMA against YouTube, in which a German court ordered YouTube to inspect the titles of uploaded videos to filter out potentially copyright-infringing content.

Google has finally closed its acquisition of Motorola Mobility, and will now start working on new devices while keeping Android open, it said on Tuesday.

With the world's largest social networking website, Facebook, going public it is quite obvious that comparisons with Google will crop up. We have collated some figures and here is a list of numbers comparing the two giants.

Trusteer expects malware used to attack several German bank sites to be reconfigured for banks in other countries

Former OMB intelligence chief Michael Daniel will take over as the debate over CISPA, for example, heats up

Sidecar, a born-again startup whose founders hail from Internet media services company RealNetworks, Tuesday is launching an eponymous app for iPhones and Android smartphones that's designed to make it easier for people to share videos, photos and more while talking on those devices.

A pair of Microsoft-backed industry groups applauded the ultimatum European Union antitrust regulators issued to rival Google over alleged anti-competitive practices.

Internet Corporation for Assigned Names and Numbers (ICANN) said Monday that its application system for new generic top-level domains (gTLDs) has reopened, more than a month after it was brought down because of a software glitch.

EMC has acquired Syncplicity, an enterprise file-management service provider, for an undisclosed sum.

A judge at the U.S. International Trade Commission has determined that a Kodak patent asserted in a complaint against Apple and Research In Motion is invalid, Kodak said on Monday.

The security vendor Trusteer is warning banks to look out for a sophisticated Trojan capable of emptying the account of an online customer.

Named late last week to replace Howard Schmidt as the top White House cybersecurity adviser, Michael Daniel is a 17-year veteran of the Office of Management and Budget (OMB) and has been its intelligence branch chief for the past 11 years. But he has stayed largely under the radar, even in the cybersecurity community.

Traditional mobile phone plans are now on the wane in the U.S., but the country's biggest carriers are still bringing in more money and leading the world in revenue, according to a report based on first-quarter results.

Schools in the U.S. will need broadband speeds of 100 Mbps per 1,000 students and staff members by the 2014-15 school year in order to meet a growing demand for Web-based instruction and a skyrocketing number of student-owned Web devices, according to a new report by a trade group representing state education agencies.

Voyager Mobile, the startup that had planned to launch last Tuesday but said it was delayed by an attack on its website, went live on Sunday with an unlimited voice, text and data plan for US$39 per month.

The Supreme Court on Monday declined to consider the petition of Joel Tenenbaum, a former doctoral student at Boston University who faces a fine of US$675,000 for illegally downloading 30 songs.

As Avaya continues its transition from a hardware company into a communications and collaboration software provider, it is going through some growing pains, including a shakeup of executives and uncertainty around a potential initial public offering that's been rumored for months.

The U.S. Federal Trade Commission has hired Paul Ohm, a privacy advocate and critic of current online privacy practices, as a senior privacy adviser for consumer protection and competition issues affecting the Internet and mobile services.

Salesforce.com, which has placed ample emphasis on its Chatter social networking application, will actually begin providing real-time chat functionality as part of an imminent upgrade to its family of cloud-based software, according to a company document.

The Nasdaq computer system that delayed trade notices of the Facebook IPO on Friday was plagued by race conditions, the stock exchange announced Monday. As a result of this technical glitch in its Nasdaq OMX system, the market expects to pay out US$13 million or even more to traders.

There are many ways you can use Twitter to help build your business. For example, you can track trending topics, leverage Web analytics, and tap some 50 million daily users.

International medical vendor Mediq was expanding in a big way by acquisition and needed a standard email platform across its business, but the project's cost and the complexity of doing it alone was so daunting that the company called on outside help that costs it less in the long run.

Samsung is blocking a hack of its S Voice digital assistant software that allowed any Android phone running Ice Cream Sandwich to use the app.

Advanced Micro Devices aims to improve the quality of high-definition video and 3D graphics on equipment in casinos and hospitals with its new R-series processors, which the company announced on Monday.

Mobile operators that want help keeping their subscribers happy can get it through a new managed service from Alcatel-Lucent, the company said on Monday.

Malware writers have used Crossrider, a cross-browser extension development framework, to build a click-fraud worm that spreads on Facebook, security researchers from antivirus firm Kaspersky Lab said on Monday.

Now that Google has gotten permission from China's Anti-Monopoly Bureau to acquire Motorola Mobility, the companies are expected to complete their merger by the middle of this week.

IT management executives from large corporations worry most about how to manage employee-owned devices safely and securely, according to clients of the Directions on Microsoft analyst firm.

Silver Peak today upgraded the software for its WAN appliance to handle automated optimization for TCP and non-TCP traffic, 512,000 simultaneous connections for 10 gigabit-per-second (Gbps) infrastructures and support for a bunch of common hypervisors.

IT managers grappling with bring-your-own-device policies can expect to see an explosion in the number of smartphones and tablets used by employees.

The big cable companies know that if they want to stay relevant in the wireless market, they can't do it on their own.

Version 3.4 of the Linux kernel was officially rolled out Sunday, in what maintainer Linus Torvalds called a "calm" release cycle.

Google has "a matter of weeks" to address four antitrust issues identified by European Union antitrust regulators. If Google addresses these issues the case can be solved by a so-called "commitment decision" instead of formal antitrust proceedings resulting in a fine, said JoaquAn Almunia, Vice President of the European Commission responsible for Competition Policy.

Yahoo has agreed to sell off about half of its stake in Alibaba Group back to the Chinese e-commerce giant as part of a US$7.1 billion deal, the two companies jointly announced on Monday.

If the numbers at StatCounter are accurate then the world has a new Web browser champion: Google Chrome.

The chief of AT&T Mobility can't wait for Windows 8 tablets to hit the market because they'll fuel demand for Windows phones.

IBM is offering employees who are nearing retirement a one-time opportunity to take advantage of a program that would guarantee their employment through Dec. 31, 2013.

Europe's top court has ruled that the functionality of a computer program and the programming language it is written in cannot be protected by copyright.

Your boss wants it yesterday, but it better be good when judged by the standards of tomorrow. Your customers want every feature they can imagine, but don't you dare confuse them by giving them all the buttons they want. Your fellow programmers want your code documented, but they just respond "tl;dr" to anything you write.

After all the attention, clamor, and expectations Facebook is now a publicly traded company worth $104 billion. With shares trading at a hundred times earnings, Facebook is under a lot of pressure to increase the profit that it brings in. In other words, now the fun begins.

Microsoft is abandoning the 'Aero' user interface with Windows 8, calling the UI that debuted in Vista and continued in Windows 7, 'cheesy' and 'dated.'

Company claims system requirements will be the same as those of Visual Studio 2010 despite performance increases

The NFL has big stadiums, big players and big games, but when it comes to computer systems, the league's vice president of IT doesn't use the word big.

Despite interoperability trials and demonstrations involving alternative data center fabric standards, a non-standard fabric technology is said by proponents to be at the front of the pack.

Taiwanese smartphone vendor High Tech Computer said on Sunday certain models of its newest smartphones have passed U.S. Customs and are being released to its carrier customers, after the company previously warned of a delay in product shipments because of an International Trade Commission (ITC) order.

So.cl, an experimental research project from Microsoft, that combines social networking and search to promote learning, is now accepting all users interested in joining the site.

Email managers have a lot at stake. After all, the volume of global electronic messages sent via email dwarfs all other forms of electronic communication, including social networking. Since the inception of electronic mail, which, according to some Internet historians, can be traced to a small mainframe app called 'MAILBOX' from the mid-1960s, human-to-human messages have been created, transmitted and stored in electronic format. But early email administrators could hardly have envisioned the complexity of current email infrastructure and the concomitant maze of technical, security, business and regulatory challenges.

Pakistan late Sunday reversed a block on Twitter in the country over material it considered anti-Islam, the country's interior minister said.

Technical problems at the Nasdaq exchange affected the trading of Facebook shares on Friday, the much-anticipated day of its IPO (initial public offering), Robert Greifeld, chief executive of Nasdaq OMX Group Inc., told reporters on Sunday, according to published reports.

Chinese regulatory authorities have approved Google's acquisition of Motorola Mobility, paving the way for the deal to close within the week, company officials confirmed Saturday.

In the latest move in a complex series of patent-related cases, Apple filed a motion in a U.S. district court late Friday to ban Samsung Electronics' Galaxy Tab 10.1 in the U.S.

Apple's plans for a Bluetooth 4.0-based iWallet could be the beginning of the end for the venerable cash register.

Whats YOUR Angle?

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