So how can you make your article worth reading?
It's all about the angle...
You are about to write an article. Your reasons are your own. Maybe it's a promotional article to gain publicity. Maybe it's a contribution to a company newsletter or journal. Maybe you just want to write articles for fame, fortune, or both...
No matter why you're writing an article, it's your responsibility to make it interesting.
So how can you make your article worth reading? It's all about the ANGLE.
First pick your topic. For example, let's say your topic is something that many people may find themselves yawning about. We hear a lot about diet pills. How can you "spice up" your topic? You need an angle!
Then you need to decide what aspect of the thing you want to write about. Are you selling diet pills? Lots of people are. Is there anything new or particular interesting in the world of diet pills that people are interested in that you know about? Is it possible to buy pills that actually make you lose weight while sleeping? Do you have the inside scoop on how the average guy or gal can stay at home and make money selling diet pills? Your job is to do the research, use some creativity, and come up with several different angles. Let's take a look at some popular article types:
1. THE HOW-TO
People love how-to articles! They lead the reader step-by-step through how to accomplish their goals. They also sometimes offer resources the reader can contact for more information.
What expertise do YOU have that you could share? Turn that subject into an interesting how-to article. A few examples: How To Get Free Publicity for Your Website, How To Convince People To Join You In Joint Ventures, and How To Make Money With Your Computer.
Think of the titles that you could write about. Everybody knows something that they can share with others. Think about your profession or your hobbies. What are you really good at? Someone out there could use your knowledge.
2. THE MINI CASE STUDY
Raise a provocative question and then answer it with three or four real-life examples. Example: For an article titled,"Can A Stay-At-Home Mom Really Make Good Money?" You could begin with a few stats on how today"s women are making fortunes without having to leave home. Then you could feature a few real cases, each with different outcomes to show all sides of the issue. Forums are excellent sources of information and interviews no matter what your topic.
You could use one similar to the essay in my "Instant Essay Creator." It is called "Should School Uniforms Be Mandatory?" This was based on an actual survey of high school administrators that have mandated school uniforms and swear by them.
3. THE SURPRISE
"Amazing New Product Claims To Erase The Signs Of Aging!"
You hook the reader by getting him interested in this revolutionary idea. For example, an anti-wrinkle cream. The cream is becoming famous because of its claims to allow anyone to erase the signs of aging caused by too much sun. This is ideal to use when you're discussing the drawbacks of a new practice or method that"s controversial right now. As the reader, you get all excited, thinking you"ve discovered an incredible new product. But the article reveals, point by point, that too much sun exposure is unsafe and that intelligent people will not just throw caution to the winds and risk getting skin cancer. They will purchase "Super Sunscreen Deluxe" from the given website! Now that's marketing!
4. THE TREND
Whenever a trend sweeps the nation, you'll suddenly see dozens of articles covering the topic. From the latest skirt length to the latest exercise gimmick. People want to know all about these trends their origins, benefits, and limitations.
5. THE STUDY
These articles report the results of a study or survey. If you do a bit of research, you can probably dig up a recent study on which you can base your article. Examples: "More Couples Admitting to Have Met Online," "Religious People Are Happier Than Others," or "Most People Prefer Dogs To Cats."
Now that you've gotten the idea, pick an angle and WRITE!
Kristi Sayles invites everybody to check out her Instant Article Creator Software at http://www.writethatarticle.com It is an interactive, template-based program that teaches how to produce professional "Sales-Pulling" articles to distribute to Ezines. The customer receives LOTS of valuable freebies-including a list of Ezine publishers that are just begging for your article! (This article is an example.) More of Ms. Sayles' writing programs are at http://smartauthor.com Ms. Sayles' newletter can be viewed online at http://smartauthor.com/treasures.html
Marketing on a budget is tough. This is a universal... Read More
It is a well known fact that writing, distributing and... Read More
Understanding the rules of correct formatting for online articles will... Read More
Every webmaster knows that to gain ranking positions in search... Read More
Have you ever seen articles that are not only related... Read More
Ease of Submission With so many article distribution sites out... Read More
Writing articles for online newsletters and websites can be a... Read More
A true test for many writers that will require your... Read More
In today's busy world, whether your business is large or... Read More
If your business has a website, you're probably searching for... Read More
Writing and submitting articles to article banks is a well-known... Read More
Submitting well planned articles on-line will increase traffic and can... Read More
If you're sick of being #987 for your best Google... Read More
It has become common knowledge that the smartest and most... Read More
Publicity?you're business can survive without it, but it certainly won't... Read More
Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More
Recycling your work is a lot like doing your part... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
As we prepared to move our 12,000 article database from... Read More
One of the best things you can do for your... Read More
Whether you own your own affiliate website, or subscription website,... Read More
If you have an entertainment website then you're always looking... Read More
It doesn't really matter who you are; you definitely know... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
Part 1 of a 2-part series To read Part 2... Read More
building onto your house fireplace remodel ...Publishing articles on the Internet is a tremendous way to... Read More
Article marketing has become very popular of late, especially with... Read More
One of the most common blunders by those using article... Read More
How to write an informative article?The following tips can help... Read More
Evaluation of a Home-Run ArticleI've been writing articles and posting... Read More
A huge problem for many people who are working on... Read More
1) Don't use all capitals in your title:People don't like... Read More
Writing and leveraging articles is my most successful strategy for... Read More
Article marketing-the simple act of writing one 400 word article... Read More
By now you probably understand how important writing for trade... Read More
SEO writing is very different from content writing, article writing,... Read More
Writers have one basic need -- readers. We all want... Read More
1. What is the single most compelling subject from your... Read More
Although this may sound like a funny metaphor, if you... Read More
The traditional print media newsletter is still useful even in... Read More
People who have an idea for a website sometimes require... Read More
Recently I interviewed Kevin Bidwell of All-In-One-Business.com on some of... Read More
There's a new sort of ghost stalking the digital landscape.They... Read More
Marketing on the internet can be a costly procedure, especially... Read More
Every webmaster knows that to gain ranking positions in search... Read More
Write articles, be recognized as an expert, drive a surge... Read More
Ready to jump on the keyword article bandwagon? Billions of... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
Back when I was in college, I belonged to one... Read More
Writing a great deal of articles myself, I see a... Read More
Article Writing Article Writing |