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Four Tips For Getting More Mileage From Your Articles

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Four Tips For Getting More Mileage From Your Articles

It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the 'net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique. What do you do next after you've invested the hours necessary to research, write, proofread, edit and submit your article to thousands of e-zine publishers?

I recommend several methods of recycling articles to clients who utilize my article submission services that I'm going to share with you today:

1. Publish each of your articles on a separate page on your web site. Then take the keywords from that article that you used in the title and text and create a set of meta tags for that page. Use a free meta tag generator like http://www.anybrowser.com/MetaTagGenerator.html to make sure your meta tags are properly formatted and all inclusive. Next, submit the article page to all of the free search engines. Once that page is indexed those keywords will attract searchers to visit your site where you can convert them to loyal customers.

2. Take the article you've written and customize it for an industry you want to target. For example, I have a client who writes internet promotion articles. After submission she customizes her articles for real estate agents, accountants, ophthalmologists, home health care companies, etc. I then offer the customized articles to the industry associations representing those groups. This tactic has resulted in hundreds of thousands of fresh, new visitors to her web site when an association prints her customized article in their newsletter or magazine.

3. Choose an article you've written that outlines several key points on a particular topic. Write an in depth, expanded article on each key point. Contact all the publishers on your list and offer them the expanded key point articles and ask them to run them as a series. A series of articles is much more effective than a single article because each potential customer needs to be exposed to you and your business several times before becoming a customer.

4. Take the original article and the expanded key point articles and offer them as an e-course to people who visit your site and sign up for your e-zine. Use a free autoresponder like http://www.sendfree.com to deliver the articles in sequence. This gives you the opportunity to capture e-mail addresses for your e-zine and allows you to use a different by-line highlighting your services and products with each article delivery.

Use these four tips every time you've finished submitting an article and you will get thousands of additional targeted visitors to your web site with just a little extra effort!

Permission to publish on-line or in print is granted so long as the article and by-line are printed intact.

About The Author

Bonnie Jo Davis is a Virtual Assistant who specializes in inexpensive marketing promotions for herself and her clients. For more information about Bonnie's article submission package visit http://www.DavisVirtualAssistance.com and lick on the "packages" button.

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In The News:

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Samsung is blocking a hack of its S Voice digital assistant software that allowed any Android phone running Ice Cream Sandwich to use the app.

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Google has "a matter of weeks" to address four antitrust issues identified by European Union antitrust regulators. If Google addresses these issues the case can be solved by a so-called "commitment decision" instead of formal antitrust proceedings resulting in a fine, said JoaquAn Almunia, Vice President of the European Commission responsible for Competition Policy.

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Technical problems at the Nasdaq exchange affected the trading of Facebook shares on Friday, the much-anticipated day of its IPO (initial public offering), Robert Greifeld, chief executive of Nasdaq OMX Group Inc., told reporters on Sunday, according to published reports.

Chinese regulatory authorities have approved Google's acquisition of Motorola Mobility, paving the way for the deal to close within the week, company officials confirmed Saturday.

In the latest move in a complex series of patent-related cases, Apple filed a motion in a U.S. district court late Friday to ban Samsung Electronics' Galaxy Tab 10.1 in the U.S.

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