Hey! Who's that I see, typing feverishly as brilliant ideas flow from furious typing fingers to the article submission box? Is that YOU??
Well, aren't you the dickens! You found out about article marketing, and that is exciting and inspiring indeed. Now let me ask you a question, dear Article Writing Friend:
Do you know what you're trying to achieve by writing web articles?
Why, of course you do! Silly question, yes? You want people read your article, decide you're cool, witty, interesting, brilliant, etc.- because you are. Then you want them to visit your website.
Now, how will you get them to visit your website? You're already managed to divert their attention to what you have to say in that dazzling style that's you and you alone. But how will you get them to go all the way down, down, down to the bottom of that article, and click your URL?
1. You will stop thinking of your article bio as your resume.
A potential web client or customer does not care to see your list of credentials at the end of an article. As they read your article, they may love what they see, but you're still a stranger. They just want to be entertained, informed, or gratified in some way. It's all about THEM, not YOU. They just want to know who out there can help them. So if you start trumpeting about your vast successes, you'll get them to react, but not in the way that you want. Their reaction will be to CLICK AWAY. So for your business's sake, don't laundry-list your accomplishments in your author bio.
2. You will start thinking of your author bio as the gateway to prosperity.
Where does your fortune grow? It grows right in the website that is the home base for what you sell. How are people going to get there? By reading your articles, becoming interested in what you can offer them, and then letting you shuttle them there via your website URL. How will you shuttle them? Tell them what to do! Call the reader to action: Visit http://wordfeeder.com for more information. They're reading that bio box as fast as a finger-snap. If you don't want to lose the customer, tell them what to do and do it quickly.
3. You WILL NOT include more than one URL on your article bio.
Ever hear of Bio Boxing? Probably not, because I just made it up. Bio Boxing is what happens when two URLs fight for attention in your bio box. If you read two URLs in one author's bio box, what do you do? Look at one. Look at the other. It's a fifty-fifty shot at finding the answer you need. So you take a deep breath, pick and click. Ohhh!! You crapped out. That website was not even remotely close to what you hoped to find. What do you do now? Get up, get a glass of iced tea, and forget about this whole incident. In article boxing, nobody wins the fight. So don't include more than one URL in your bio box.
4. You will write one bio for each article category that you write to.
If you haven't noticed, article websites are ingeniously laid out by industry. In one article, you can be a religious muse, and lead your readers to a spiritual website. You would classify this article in the spiritual section, of course. In another article, you can write to the foodie crowd and lure people to your site where you sell chocolate chip cookies. Note that each of these articles requires its own uniquely-written bio box and corresponding URL link. I'll say it another way: don't mix and match your article categories in your bio box!
5. You will start thinking about your bio as FREE advertising.
You've bought ad space before, right? Okay, suppose you sell keyboard cleaners, and one day Staples.com comes by and offers you free ad space on their site. In this space, would you also include a link to that other website where you sell donut holes?? Of course you would not! Likewise, use each bio box as your FREE ADVERTISING for ONE website that attracts ONE AUDIENCE that you just spoke to in your article. Consider the world's biggest corporations; Old Navy, for example. Old Navy is owned by the Gap. Do you EVER hear a reference to Old Navy in Gap ads, or vice-versa? No, NEVER!
One of the biggest rules in advertising is to not distract or confuse the customer. Remember the points mentioned above, as a way to ensure that the elusive article reader won't slip right through your nimble typing fingers. Make each article work for you. Target your audience throughout the cohesive package of the article submission form, from beginning to end.
Remember that in each article, you will write to ONE audience within ONE category, and the goal is ONE click destination. Pay special attention to the largely ignored author bio, as this is the spot that either makes you or breaks you. Use that author bio box to your advantage while you still have the chance!
Copyright 2005 Dina Giolitto. All rights reserved.
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://wordfeeder.com for free tips on branding, copywriting, article marketing, and more.
car service from Midway Anna ..There is no doubt that Spam has affected online business... Read More
"When you provide good information from which readers can learn... Read More
Hey! Who's that I see, typing feverishly as brilliant ideas... Read More
This may come as a surprise... to you, but writing... Read More
If you are going to be writing articles to promote... Read More
Much has been touted about the effectiveness of article writing... Read More
Ok, today we are going to talk about one of... Read More
People who have an idea for a website sometimes require... Read More
"But I've only been on the Internet 3 months! How... Read More
It's amazing how quickly free articles can generatetraffic - my... Read More
One of the best things you can do for your... Read More
If you have submitted your articles to EzineArticles.com you have... Read More
As we prepared to move our 12,000 article database from... Read More
The key to selling reprints to parenting publications is the... Read More
You're Invited... Visualize your article going out like a party... Read More
I've been able to distinguish 3 main categories that people... Read More
Writing articles for magazines, the Internet or the local community... Read More
Every webmaster knows that to gain ranking positions in search... Read More
I am sure that there would have been a moment... Read More
When I was first advised to start writing articles, this... Read More
Article marketing is becoming more and more popular, especially as... Read More
You are running out of ideas, you sit down in... Read More
Never before in the history of the business of writing... Read More
Write articles, be recognized as an expert, drive a surge... Read More
Writing dozens, hundreds or even thousands of articles and making... Read More
bmw rental chicago Verona ..Chances are good that the next article or book you... Read More
There is no doubt that Spam has affected online business... Read More
If your business has a website, you're probably searching for... Read More
As you write the outline for your next article, there... Read More
Writing articles that are available for reprint is an excellent... Read More
It is a well known fact that writing, distributing and... Read More
The Shortest Distance to Your Home Town Enterprise is Over... Read More
IntroductionThere are two ways to submit to magazine editors.One is... Read More
Getting people to join your company can be hard work.... Read More
If you've spent any time online trying to promote your... Read More
Are you short of ideas? There are times when we... Read More
Online publishers, ezine subscribers, and Web visitors want short, useful... Read More
You, too, can become a recognized expert in your specialized... Read More
***What is the Resource box?'Resource box' is an information box... Read More
This has to be the number one thing that most... Read More
The key to selling reprints to parenting publications is the... Read More
Now that you know the secrets to writing great articles,... Read More
You submit it, that's what you do! And submit it... Read More
Article Marketing Connects you Directly to Readers Even brilliantly-written articles... Read More
Part 1 of a 2-part series To read Part 2... Read More
Well maybe it's not that "little known" but some people... Read More
Find definitions from H to P... ~~~~~~~~~~~ H ~~~~~~~~~~~ Haiku... Read More
[Disclosure: I went into ezinearticles.com very innocently. I... Read More
Back when I was in college, I belonged to one... Read More
By now most entrepreneurs realize that the most cost effective... Read More
Article Writing |