10 Things To Remember When Writing Articles To Market Your Website

Whatever you're selling, writing articles to distribute freely amongst webmasters is one of the best ways of getting yourself and your service known.

Although I know nothing much about cheese, for example, I'm sure there are all sorts of ways an article could be angled. Cheese comparisons, the way various cheeses are made, where they originate from, recipes for cheese based meals are all ideas that immediately spring to mind. Some subjects will be easier to find angles for, others more difficult, but everything can be written about.

Well written articles give the reader a good impression of your business. I know I'd be much happier buying cheese from somebody I "knew" had the ability to make educated recommendations than somebody who knew nothing. Convince the reader that you're educated in your subject. That way, when they have to choose between buying from you or your competitor, your name will be the first to spring to mind.

But what constitutes a good article? Let's see.

* The Number One Rule - DO NOT PLAGIARISE

While it's ok to use other material as a source of research, it is not ok to take somebody else's work and simply re-writing it. Not only is it not ok, it's illegal and, if caught, you can be prosecuted.

Don't imagine that because the Net is huge, you won't be caught. Writers have software that can help them locate their material and if they find anything that's too similar to their own work, they may become suspicious. And quite rightly so, too.

* Use Your Introduction

The average web visitor will spend 7 seconds looking for the information they want. If they don't find it, they'll hit the back button.

Make your article leap out and grab them. Have those first sentences pull them in and make the rest of the article scannable. A quick glance down the page should tell them whether the information they want is likely to be there.

Use sub-headings and bullet lists. Keep paragraphs short and use bold text to make important information stand out.

* Strike The Right Balance

It isn't always easy to know exactly how much to write but in general, try not to be too wordy whilst giving the reader the necessary information along with a smattering of your personality.

A list of dull fact probably won't be read but neither will an article that drones on about the history of Amsterdam when the reader really wants to know about Edam cheese!

* Write Articles, Not Adverts

People want information. Anything that looks remotely like an advert will make them suspicious. Think of your own reactions. Do you trust advertisers to tell you the truth about their products? I certainly don't!

Keep your article informative, perhaps humorous, and interesting. If you must mention your company, do it either in the opening paragraph or wait until the concluding paragraph where you might write something like "After 8 years in the cheese making industry, I know only too well just how important the rich, oaken taste is to the truth connoisseur..." This lets the reader know that you really know your cheese and leads them to look for more information, in your author bio, about your business.

Subtlety is the key!

* Keep It Simple!

When you're an expert on your subject it's very easy to use jargon that others won't necessarily understand. Even if they do, they'd still be happier if you'd used an everyday word that they're comfortable with.

New writers often make the mistake of believing that big words will impress the reader. Who said readers want to be impressed by your vocabulary? It's your knowledge they're interested in, and the simpler your language, the easier it is for them to identify the facts and educate themselves.

When you have a choice, go with the simple word.

One word of warning, though. Don't be repetitive. If you find yourself using the same "little" word over and over, then you need to start looking for alternatives which may mean using some of those fancy words I've just said you should drop.

Nothing's ever cast in stone!

* Proofread and Edit Your Work

If your article isn't properly written, don't bother to distribute it. Nobody will take you seriously if you can't spell or use your apostrophes properly.

While the spell check facility of your word processor is useful, you can't depend on entirely on it. "Can eye have too deserts next weak, please?" would slip through the checker because the individual words are correctly spelled. That doesn't make them right, though, does it?

If your spelling and grammar's a little rusty, use the web's resources to help polish your skills. My personal recommendations are:

Dictionary.com - http://www.dictionary.com Guide To Grammar & Writing - http://cctc.commnet.edu/grammar/

When you've finished writing, go through your work with a fine toothed comb and find every mistake. Then go through it again. Try to keep the writing tight by getting rid of any unnecessary padding.

Proofreading and editing are just as important and the actual writing and can often take just as long.

* Make Use of Your Resource Box

Free articles are used on the understanding that the author's resource box is to remain intact. This is a short informative piece at the end of the article that tells the reader more about the author. Look at the bottom of this article for an example. These are sometimes called "author bios".

Your resource box is where you advertise your service. Something like:

"Camen Bert has 7 years experience in the cheese making industry and has her own home-made for sale at www.somecheesedomain.com. Visit her store buy speciality cheeses as well as find lots more cheese related information."

Hopefully, if the reader wants to know more, he'll follow the link to read further articles (some of which you'll have used exclusively on your site) and while he's there he'll have a wander around the shop. If he sees what he likes, BINGO! A new customer!

* Be Patient

It takes time to build up a reputation as an expert but if you syndicate your articles to enough websites, people will eventually start to recognise your name and even think of it (or your company name) whenever they think cheese.

Obviously, cheese has been used as an example in this article - the product could just as easily have been car tyres, wedding dresses or fishing rods. The product isn't important - how you market it is!

Sharon Jacobsen is a freelance writer living in South Cheshire, England. She's been writing for as long as she can remember and is happy to help others learn from her own experience. To contact Sharon, or learn more about her work, please visit http://www.sharon-jacobsen.co.uk

Buchanan travel from Midway ..
In The News:

Tech expert Kurt “CyberGuy" Knutsson shows you how to categorize open tabs into custom groups for streamlined browsing.
Tech expert Kurt “CyberGuy" Knutsson reveals how you can secure your iPhone/iPad: Strong passcode, biometric security and software updates.
Here's how you can take better family pictures by using your iPhone or Android's photo timer, a tripod, editing tools and a good prompt to get everyone to smile naturally.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
An internal investigation by Advance Auto Parts determined over 2 million people were affected by a data breach that exposed names, Social Security numbers and driver's licenses.
Toys "R" Us is back with a cutting-edge short film using artificial intelligence to tell the story of its origins that's innovative and nostalgic.
Elon Musk announced Tuesday that he plans to move the California headquarters for SpaceX to Texas, citing California Gavin Newsom's progressive politics.
Data breaches happen all the time – and it's important to take quick, decisive action if your information gets caught up in one. Here's how.
Retirement is perfect for starting a passion project and earning money. Tech expert Kurt “CyberGuy" Knutsson shows you how.
Tokyo researchers have developed a method to create living skin for robots by using perforation anchors. Kurt “CyberGuy" Knutsson reveals the exciting possibilities.
Tech expert Kurt “CyberGuy" Knutsson talks about how to secure your accounts and monitor credit if your number is found on the dark web.
Tech expert Kurt “CyberGuy" Knutsson discusses how Stanford’s HumanPlus robot learns tasks by watching humans.
Hackers are skipping attempts to infiltrate Facebook accounts. Now, they're using photos, names and information to clone Facebook accounts.
Scientists at the University of Tokyo have developed a robot that can drive a regular vehicle. Musashi is a humanoid robot that mimics humans.
AT&A announced a data breach that affected nearly all of the company's cellular customers, raising serious concerns about customer privacy and security.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Dave is the world's most advanced artificial intelligence Lego robotic head from Creative Mindstorms that combines toy blocks with cutting-edge AI technology.
Security robot Athena from Kody Robots is like a superhero among surveillance robots with brains of the most advanced artificial intelligence.
Researchers found the largest password leak ever with 10 billion unique passwords. Kurt “CyberGuy" Knutsson discusses how this a wake-up call for everyone who uses the internet.
Kurt “CyberGuy" Knutsson discusses how Kodiak Robotics’ tech may transform commercial/military transport.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Twilio confirmed to CyberGuy that hackers got access to 33 million phone numbers related to its Authy two-factor authentication service.
EOS-X Space, a Spanish company, is preparing to launch a luxury balloon capsule into near-space in 2025, allowing travelers to float to the stratosphere.
Scammers' newest frontier is real-estate — and bad actors finding targeting homeowners, buyers and sellers with their familiar dirty tricks.
Kurt “CyberGuy" Knutsson’s Prime Day guide: Top savings tips and cheap membership tricks.

10 Steps to a Magazine Query

IntroductionThere are two ways to submit to magazine editors.One is... Read More

One Space or Two?

One of my subscribers writes 'I can't hold my tongue... Read More

1000 Ways to Improve Your Business

One of the best things you can do for your... Read More

Five Reasons You Should Write to Help Your Business

Most business owners are overwhelmed with the day to day... Read More

Writing Articles for Ranking

I have seen the question asked so many times. How... Read More

Reprint Article Headlines ? the Reader is Secondary

A great headline can be the difference between having your... Read More

20 Ways Posting Unique Articles Online will Bring You Fame and Fortune

You're Invited... Visualize your article going out like a party... Read More

The RIGHT Way To WRITE Articles

As a follow up to my previous article on the... Read More

Writing Articles for Ezines ? The Greatest Little Known Secret

Well maybe it's not that "little known" but some people... Read More

Tips for Writing an Informative Article

How to write an informative article?The following tips can help... Read More

Ten Steps to Writing a Winning Top Ten Article

Have ever wished that there were a formula for crafting... Read More

Correct Formatting Maximizes Effectiveness of Online Articles

Understanding the rules of correct formatting for online articles will... Read More

Niche Marketing: The Power Of Articles

If you haven't considered the power of articles as part... Read More

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More

Seecrets on Writing: Free Requotable Quotes for Internet Writers

Original quotes, when used at the beginning or at the... Read More

Write What You Think Youre Writing

You've written this wonderful (no question about it) piece of... Read More

The Secret To Promoting Sites With Articles

Publishing articles on the Internet is a tremendous way to... Read More

The Best and Fastest Way to Get Unlimited Free Back Links Guaranteed!

Submitting Articles for redistribution is the best way to get... Read More

Guest Articles: Good for Some, Bad for Others

A recent debate started me thinking about how some marketing... Read More

You Are Losing Customers By Not Doing This

Not doing what, you ask.Writing and submitting articles.Writing articles is... Read More

Top Ten Ways to Format and Leverage your Articles Success - Part 2

You want your business to be noticed by thousands daily.... Read More

Article Marketing: the BETTER Offpage SEO Solution

Been reading up on SEO? If so, you know that... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online I

Part 1 of a 2-part series To read Part 2... Read More

Broaden Your Customer Base: Submit Articles!

If you are going to be writing articles to promote... Read More

Writing Ezine Articles - 4 Reasons Why You Should Do It

Anyone who's been in the business for 2 or 3... Read More

Sussex limo Chicago ..