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Running An Effective Website

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Running An Effective Website

Running an effective website is a continuous process. I have compiled five (5) ways of doing it on a regular basis.

1. Maintain and Optimize Your Site.

Maintenance is making sure your site is technically ready for visitors. To do this, a web site owner needs to regularly run site diagnostics to unearth common problems, such as browser compatibility, load time performance, dead links, link popularity, spelling check, HTML, design and directory registration readiness. You have to make sure your site is optimized in all areas mentioned.

2. Attract your visitors.

Nobody can resist a free offer. You have to reward your visitors with loads of free stuff. Giving something for free creates the demand for them. You also need to update your web site regularly, add fresh content, update time-sensitive information, and offer good deals/discounts/promos/special offers to give your visitors a valid reason to return to your site.

3. Track your visitors.

An effective web site contains a functional counter that can tell how many visitors are coming, where are they coming from, and which website(s) referred it. With this information on hand, you can identify which marketing campaigns, banner ads and page content to display on your web site.

4. Understand your customers.

If you identify and understand your visitor's demographics, you'll be able to understand what types of people are interested in your site. You can then identify potential new visitors, and target your promotions to those segments for best return on investment.

5. Communicate with your customers.

Keep in touch with your visitors by setting up an e-mail mailing list. E-mail is the most cost-effective way of announcing news, promotions, product releases or tips to your visitors.

Additionally, the more you establish your rapport with your visitors, the more useful you can make your site to your existing visitors.

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In The News:

Two years ago, key IBM channel executives abruptly initiated a sea change in the company's go-to-market blueprint to sell predictive analytics and cloud computing (and other newer technologies) to midmarket businesses.

As many as 200,000 systems connected to the Internet could be hijacked by hackers exploiting bugs in Symantec's pcAnywhere, including up to 5,000 point-of-sale programs that collect credit card data, a researcher said today.

The U.S. Air Force has abruptly cancelled a plan to buy nearly 3,000 iPad 2 tablets, just days after a news site raised questions about including a Russian-developed app for encrypting and reading documents.

The New York Times reported Wednesday that Google's new Android-based goggles will be priced between $250 and $600, and include a 3G or 4G data connection along with motion and GPS sensors.

Microsoft is pointing fingers at Google and Facebook for circumventing the privacy mechanism baked into Internet Explorer, but the real problem lies in its own failure to implement the P3P privacy standard well, an expert says.

Verizon's 4G LTE network has been knocked offline again just two months after its last serious outage.

The European Court of Justice is to rule on the legality of the controversial Anti-Counterfeiting Trade Agreement (ACTA), but Commissioners remain bullish about its validity.

News reports out of Charlotte, N.C., indicate a "known suspect" swiped 25 iPhones from an Apple Store at Northlake Mall between Dec. 1 and Jan. 11.

Juniper said this week it has acquired Mykonos Software, a provider of website and web application security software, for $80 million.

The U.S. Federal Communications Commission must block Verizon Wireless from buying wireless spectrum from cable providers because two proposed deals would concentrate too much spectrum in the hands of one company, a coalition of advocacy groups said.

The United States is the fourth friendliest country in the world for global cloud interoperability, according to a new study from the Business Software Alliance. But, the organization said a "patchwork" of laws and regulations around the world is holding back cloud adoption internationally.

Microsoft has filed a formal complaint with the European Commission against Motorola Mobility for alleged abuse of essential patents.

While the government may be in a rush to get the Cybersecurity Act of 2012 enacted, many in the industry are saying: not so fast.

The Business Software Alliance surveyed 24 countries that comprise lion's share of global information and communication technologies market to identify the most cloud-friendly policy environments. Where does the U.S. rank?

Exploit code targeting a newly identified vulnerability in Symantec's pcAnywhere computer remote control product has been published on the Internet, exposing its users to possible attacks that disrupt the software's functionality.

The U.S. Federal Trade Commission should force Google to halt its plan to consolidate user identities across its services and fine the company for violating an October privacy settlement with the agency, privacy group the Center for Digital Democracy said in a complaint filed Wednesday.

IBM is widely expanding the intelligence gathering functions available to its security-event management (SEM) product, QRadar Security Intelligence Platform, as well as designing a virtual-appliance version of it that works on the VMware platform.

There are fewer topics stirring bigger buzz among information security professionals than big data, cloud security, and mobile. So it's no surprise that those topics will dominate the discussions this year at the RSA Conference 2012.

Roughly a year after Verizon Wireless established LTE-based 4G mobile phone and data service in New York City, AT&T's rival LTE network is up and running here and in several other cities. Although its average speeds lagged behind Verizon's in my tests, AT&T's 4G LTE service has a lot going for it.

Ericsson can increase upload capacity by a factor of three in HSPA (High-Speed Packet Access) networks, thanks to the use of more antennas and proprietary interference suppression technology, the company said on Wednesday.

Survey finds majority of organizations pondering custom apps or running line-of-business apps

A10 has built a solid business in the application delivery controller (ADC) market, but its platform also supports IPv6 migration and many cloud requirements, nicely positioning the company for the future. Network World Editor in Chief John Dix recently sat down with A10 founder and CEO Lee Chen for a company update. Chen, who was co-founder of Foundry Networks, says A10 already has 1,700 customers and more than 7,000 devices deployed.

SAP on Wednesday released details for its roadmap for HCM (human capital management) software following the US$3.4 billion acquisition of SuccessFactors, which focuses on cloud-based applications.

Amazon Web Services has launched Simple Workflow Service (SWF), which will allow enterprises to automate business processes across both cloud-based and on-premise applications, the company said on Tuesday.

The MIT Sloan CIO Symposium is seeking nominations for its annual CIO innovations award as well as applications from startups that would like to grab some face time with CIOs at the annual event.

Good Technology is opening its developer program to anyone and announcing that Box is the first available third-party application based on Good's platform.

Extreme Networks this week said its BlackDiamond X8 core switch is now generally available, nine months after announcement and four months after customer trials.

With the beta of Windows Server 8 to be released in the next few weeks, Microsoft executives said the next-generation OS is focused squarely on storage.

NEC Casio Mobile Communications will begin selling smartphones outside its home market of Japan, with Thailand as its first target, it said Wednesday.

Microsoft's Windows 8 operating system will have the U.K. version of English as a display language option, to address customers in that country, and some other countries like South Africa, India, Ireland, and Australia that use the version of the language.

The Wi-Fi Alliance will launch a program to simplify the use of Wi-Fi hotspots in July, making it easier for both users and mobile operators to get off strained cellular networks.

Growing enterprise interest in Big Data analytics is beginning to drive partnerships between vendors of traditional relational database management technologies and purveyors of Apache Hadoop.

Dell's fourth-quarter earnings were weighed down by weak consumer PC sales and by pricing and supply issues caused by the floods in Thailand, Dell said on Tuesday.

Google+ hasn't exactly taken the world by storm. However, with features such as free videoconferencing and the capability to share and promote content with customers and colleagues at a touch of a (+1) button, Google+ is making a concerted effort to court businesses. We look at nine ways it can help you succeed in business.

Renewed rumors that Microsoft will publish iPad editions of some of its Office applications surfaced today, with one analyst calling the move a tough decision.

Just months after Twitter and Google failed to reach an agreement for Realtime Search, the microblogging site has inked a deal with Russian search engine firm Yandex.

Got problems with insider threats? Need help securing your wireless LAN because of employees bringing their own devices on to your network? Know how to protect your Android device?

Oracle has given customers running version 12.0 of its E-Business Suite software a reprieve from extended support fees, which would have kicked in this month, increasing the maintenance payments they were already making.

Intel is exploring whether it can branch out as a foundry by opening its chip manufacturing facilities to more third-party customers, the company said on Tuesday.

Google has countered Microsoft's contention that it's skirting Internet Explorer's privacy protection, saying it's 'impractical' to comply with IE's rules.

Qualys, the Redwood Shores, Calif.-based security firm specializing in vulnerability assessment and management, is poised for an initial public offering (IPO) later this year.

After watching customers continually download and install one of the vendor's free, limited products from the company website, Silver Peak CEO Rick Tinsley was interested to see how they would respond to the same access to its more advanced products.

Barnes & Noble's new Nook Tablet is pretty similar to Amazon's Kindle Fire and you suspect that B&N took a look at the Fire's success and said to their Nook e-reader engineers, "We need a $199 Android tablet, stat!"

Canonical has unveiled software that will give Android smartphones the ability to run full desktop computer sessions on computer monitors and television sets.

F5 Networks says it has entered into technology-alliance agreements with several mobile-device management (MDM) vendors in order to optimize use of F5 Technologies remote-access software with MDM software used to manage smartphones and tablets.

Microsoft will extend SkyDrive from being an online file storage service into what the company calls "a device cloud" that is closely integrated with Windows 8, the next version of the company's OS.

IaaS, SaaS and PaaS are the obvious as-a-service offerings, but there are plenty of others. In fact, just about every letter of the alphabet has an "as a service."

Reports have resurfaced that Cisco is looking to sell its Scientific Atlanta set-top box business after six years, $7 billion and razor thin profit margins, but the company says it remains committed to set-top boxes.

The Apache Software Foundation (ASF) has celebrated the 17th anniversary of the release of the Apache HTTP Server by launching a new version of the popular open source Web server software.

ForeScout Technologies has launched ForeScout Mobile, which comes in the shape of plug-in modules for Android and iOS and allows enterprises to keep control as a plethora of devices access corporate resources, the company said on Tuesday.

Panasonic on Tuesday revealed its first mobile handset for the international market since 2005, a sleek Android-powered smartphone that is dust and waterproof.

There's been much controversy over mobile OS security, especially where Android is concerned. With 47% of the smartphone market in Q4 of 2011, according to ABI Research, it's no wonder that Android is getting attention.

There's nothing coincidental about the way grocery stores display and price their merchandise. Focus groups used to be the go-to resource for such market research, but today manufacturers like beverage behemoth PepsiCo find virtual simulation technology to be the cheaper, faster option.

Just as all politics is local, so are supply chains local. If one of your key manufacturers in Asia or a big IT service provider in South America goes down after a disaster, you might, too.

The PlayStation Vita is launching in the U.S. and Europe with Sony's biggest sales event in recent memory -- parties with celebrities, midnight store openings and a US$50 million sales campaign.

The customer is always right, but how would you know? Few CIOs truly understand what external customers want and why they act the way they do. Running IT can all too easily keep CIOs internally focused, making sure fellow employees have the technology they need to do their jobs. That's important work, but it's not strategic.

Russian search firm Yandex will display a feed from Twitter in its search engine results, the two companies announced today.

New software from Aruba Networks lets IT groups secure and manage the influx of employee-owned devices to the corporate network.

Antenna Software today unveiled cloud-based software called AMPchroma for designing, testing and managing mobile apps and mobile websites.

Delta Global Services has successfully deployed 2D barcode scanning wireless handhelds from Intermec to its wheelchair assistance agents at the Memphis International Airport.

A team of researchers has devised a method to defeat NuCaptcha, one of the most popular video-based antispam tests on the Internet, and have proposed a solution to increase its resilience to attacks.

Chinese e-commerce giant Alibaba Group has proposed privatizing business-to-business platform Alibaba.com as the site faces slower revenue growth brought on by a shift to focus on long-term gains.

Ericsson has entered into an agreement to buy privately held Canadian Wi-Fi company BelAir Networks, as operators get increasingly interested in using Wi-Fi to offload their networks.

Samsung Electronics and LG Electronics have announced new mid- and low-end Android-based smartphones. Samsung hopes to attract users with a dual-core processor, while LG is putting Android 4.0 on some of its new phones from day one.

Microsoft's privacy protection feature in Internet Explorer, known as P3P, is impractical to comply with while providing modern web functionality such as cookie-based features, Google said Monday in response to an accusation from Microsoft that Google had bypassed privacy protections in Internet Explorer.

The number of unique malware samples broke the 75 million mark in 2011, McAfee notes in its fourth-quarter threats report for 2011, which also looks back at annual global trends in malicious code activity.

The European Commission plans to double its investment in the push for exascale computing, even as European governments impose austerity measures elsewhere.

The clock change to Greenwich Mean Time, in October last year, led to 71 emergency calls disappearing from London Ambulance Service control room screens.

A York-based software development student has been sentenced to eight months in jail for hacking into social networking site Facebook, including three of its servers, from his bedroom.

Sergey Aleynikov, a former programmer at Goldman Sachs, has been released from jail after his conviction for stealing algorithmic trading code was overturned.

Antenna Software on Tuesday plans to launch a hosted service that will let businesses design, build, publish, manage and analyze mobile apps that are geared toward employees or customers.

Start-up Click Security launches today with a threat-detection product that analyzes and correlates intelligence gathered by sensors on network traffic and activity to provide real-time alerts or even automate defense response to network intrusions or other security threats.

China Telecom said on Tuesday it will begin selling the iPhone 4S on March 9, making it the second carrier in the country to officially sell Apple's popular smartphone.

Microsoft has quietly extended support for the consumer versions of Windows 7 and Windows Vista by five years, syncing them with the lifespan of enterprise editions.

Microsoft on Monday accused Google of bypassing privacy protections in Internet Explorer, following accusations last week that Google was doing so in Apple's Safari browser.

Nokia Siemens Networks and Qualcomm are planning to demo a feature that will allow users to receive data from two base stations at the same time at Mobile World Congress in Barcelona, Nokia Siemens said on Monday.

LightSquared has defaulted on a US$56.25 million payment due under a 2007 wireless spectrum cooperation agreement with Inmarsat, the U.K. satellite communications operator said Monday, adding that it could terminate the agreement if LightSquared doesn't make payment within 60 days.

Nintendo said Monday that it has sold 5 million 3DS handheld game consoles in Japan, which it says makes the device the fastest-selling game platform ever in the country.

Japan's third-largest mobile carrier said Monday it will launch a new high-speed service this week, with a portable Wi-Fi router that will support download speeds of up to 76Mbps.

Microsoft has struck a deal which will make it easier for more Windows Phone users to pay for Marketplace apps via their phone bill. Payments on Microsoft Marketplace are handled by Microsoft's new Commerce Platform, which it has now integrated with the Direct Billing Gateway (DBG) developed by Mach.

Mozilla has asked all certificate authorities (CAs) to revoke subordinate CA certificates currently used for corporate SSL traffic management, offering an amnesty to any CAs that had breached Mozilla's conditions for having their root certificates ship with its products.

Apple has threatened to take legal action against a little-known Chinese firm for inflaming an ongoing dispute over the iPad trademark, alleging that the company's founder and its lawyers have made misleading statements that could damage the U.S. tech giant's business in China.

Last week, Apple took most Mac users by surprise when it released a developers preview of Mountain Lion, the company's upcoming desktop OS. We're here to fill in some of the blanks about the new cat.

One small step for man, a giant leap for robot-kind.

Chinese handset maker ZTE announced two LTE smartphones on Monday, its first phones running Android 4.0.

The board of directors of Samsung Electronics has decided to spin off the company's LCD (liquid crystal display) panel manufacturing unit, it said Monday.

Groupon has acquired Hyperpublic, a small company that develops location-based technology that can be integrated into other applications.

Three lawmakers from the U.S. House of Representatives have asked the Federal Trade Commission to investigate whether last week's report of privacy violations of Safari users by Google violated a consent agreement the company had reached with the FTC last year.

An upcoming campaign announced by the hacking group Anonymous directed against the Internet's core address lookup system is unlikely to cause much damage, according to one security expert.

A Chinese court has ordered a local electronics vendor to stop selling the iPad, as part of an escalating trademark dispute that threatens to stop Apple from selling its iconic tablet in the country.

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Running An Effective Website

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