How To Convert More Sales On Your Website

One of the biggest mistakes that most online retailers make is they do not take into account typical buyer behaviour. The conversion from real world to online provides many benefits to the retailer, but present some real challenges for the customer because their buying decision is made more difficult in an online environment.

This means having a website needs to be more than having just an online catalogue.

What to I mean? Lets take the example of a recent client of mine who sells sterling silver jewelry.

Their site that was well structured; the items pages were neatly laid out, images were clear, add to cart button clearly visible and there was a short description of the item. There was a page with a 14-day money back guarantee, and a privacy page saying your details would be kept secure. But still sales were slow.

What was missing? What could be done to encourage visitors to purchase?

The answer is we need to stop and think about buyer behaviour. Lets think about the buying process when we are in a physical store.

If the sales person handed you a card with a picture and short description of the item, would you buy? What if they went one step further ? even let you look at the item through the glass counter top. Would you buy? Already we are providing more than the average website, but I bet you still have not said yes to buying.

What are the steps that we follow in our purchase decision process? First we would ask to hold the item. Even without asking the sales person a question we will be making evaluations based on the weight and feel of the item. Does the clasp look strong? If there are any gems, does the setting look well secured? How does it look against skin (fair, olive dark complexions)? These are just some of the subconscious questions we ask and answer during our appraisal, as we turn the item, hold it up against our skin or place on a finger.

If the answers are not instantly evident, we ask the sales person, who also provides encouraging comments about the item and your good choice.

So how does this translate to a web site?

Simply by addressing the natural flow of consumer assessment onto your web site.

Here are some basic steps you need to take:

  • Enhance your product descriptions; don't expect the image to sell the item for you. Describe how the item feels, smells, its weight. Are all items highest grade?

  • Make best use of images. If people try it on (jewellery, clothing etc) as part of the normal appraisal process, how can you best meet that need online? Do you need pictures of the necklace being worn on different skin types, or if clothing how does it look on different complexions and hair colours?

  • Tell people how they will feel by owning this item ? that they will they look a million dollars in that dress, they will attract admiring glances, that it will enhance off the colour of their eyes ? all designed to reassure the customer that they are making the right choice.

  • Make the returns policy statement with each item. Include it in the text perhaps like; 'we are so confident that you will be delighted this 'productname' that if you are not 100% satisfied, return within XX days for a full no questions asked refund".

    Implement these steps and you will see your sales rates increase.

    Visit our site http://www.plusone.com.au

    About The Author

    Copyright - feel free to reproduce this article in its unaltered form including this bio text.

    Matt Eliason is CEO of PlusOne -> Marketing, Media Communications. He has more than five years experience in online marketing ans runs many successful websites. Take advantage of this experience with a free review of your website. See http://www.plusone.com.au for details.

    http://www.plusone.com.au

    Alexis limo rentals ..
    In The News:

    Who needs roads? The WindRunner aircraft was designed specifically to haul massive wind turbine blades, some of which are over 459 feet long.
    A Google DeepMind team has developed an artificial intelligence system that can play video games like a human and take native language commands from players.
    Four of the largest school boards in Ontario, Canada have launched lawsuits against TikTok, Meta, and Snapchat, claiming that they have impacted students' thinking and behavior.
    Finalists for the inaugural Women’s Prize for Nonfiction, aimed at addressing the gender imbalance in nonfiction publishing, were unveiled on Wednesday.
    Tech guru Kurt "CyberGuy" Knutsson breaks down whether the government is watching citizens and what they can do to protect online privacy.
    A benchmarking group for artificial intelligence has released new results evaluating the speed of hardware in running AI applications and responding to users.
    Sierra Space’s Dream Chaser spaceplane provides a glimpse into the future of space travel. Traveling to space may become a part of everyday life.
    The new European Hyperloop Center in the Netherlands aims bring in a new era of transportation. The center will use a steel tube as a proving ground for testing the new vehicle.
    Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
    While it may be incredibly tempting to have a “go with the flow" mindset like the rest of your vacation, your technology definitely should not be compromised while traveling.
    Have you ever accidentally deleted an app from your iPhone that you’ve already paid for? Don't worry. We’ve got a trick that will help you get it back without having to buy it again.
    Apple's new Journal app has raised privacy concerns among Apple's userbase. Tech expert Kim Komando examines social media rumors and explains what steps to take to protect yourself.
    Although Facebook has denied that our phones listen to us, they do have other ways of finding out what we are talking about, listening to and searching for.
    With the integration of OpenAI technology, Figure 01 has taken a significant leap forward, showcasing the potential of robots to understand and interact with us on a personal level.
    Port Ellen, newly reopened whisky distillery in Scotland, is using SmokeDNAi technology to understand mouth-feel and flavors during the whisky maturation process.
    Telly, a smart TV firm, is promising to give out their 4K 55-inch TV for free. What must you give in return? The innovative, yet potentially unsettling, answer might shock you.
    The moment a spam invite hits your calendar, it’s like an uninvited guest at a party. So, what do you do? Show it the door.
    Identity thieves are now targeting children and are making large sums of money by exploiting children's identities, possibly hurting their financial future.
    There's a clever way to change the notification sounds on your Android without having to look at your screen. Kurt "CyberGuy" Knutsson explains.
    If your bank accounted has been hacked, there are a number of steps you can take to prevent it from happening again. Kurt "CyberGuy" Knutsson explains.
    Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
    The Wave House, a data center in Heidelberg, Germany, is the the largest 3D-printed building in Europe. Its walls were built in about 140 hours.
    Some government agencies around the world are struggling to meet their staffing goals when it comes to hiring artificial intelligence experts.
    Google Maps' recent upgrades have introduced real-time ETA and turn-by-turn directions to your phone's lock screen while you are traveling.
    Kat Cammack says AI could disrupt the 2024 election. A report says shared AI image tools generate election disinformation in 41% of cases and voting disinformation in 59% of cases.
  • Make Your Artist Website Sell!

    SummaryHere's the scoop on what you must know when designing... Read More

    3 Essential Tools Every Website Designer and Marketer Needs

    Appealing to others is really important when you have a... Read More

    10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically

    Dynamically Update Your Web Pages Via E-MailIf you can Send... Read More

    Why Your Brick-and-Mortar Biz Needs A Website

    The internet has taken over our lives with a vengeance,... Read More

    Ten Ways NOT to Set Up a Website-based Service Business

    1. As the first step, "Hire a web designer."First create... Read More

    If You Build It, They Will Come?

    Building a new website can be a lengthy task. From... Read More

    Why Should Your Business Go O.N.L.I.N.E.

    Optimize your time. How much time each day must you... Read More

    The 5 Biggest Mistakes Almost All Web Designers Make

    Huge Mistake #1: Creating a Website with Flash -- Did... Read More

    Earn On Offshore Web Design and Development

    If you have some experience in web site design and... Read More

    You Don?t Have to be Amazon.com to Achieve 12% Conversion Rates!

    That's right. According to a recent study by Nielsen/NetRatings, Amazon.com... Read More

    Build a Strong Foundation for Creating Your First Online Identity ? Notes for Beginners

    If you are looking for creating your online presence you... Read More

    Creating a Sticky Web Site

    When used to describe a web site, the term "sticky"... Read More

    Get a Website!, Register Your Domain!: To Website or Not to Website?

    If you're fairly new to the Internet scene, you may... Read More

    Benefits Of An Accessible Website: Part 2 - The Business Case

    The DDA (Disability Discrimination Act) states that service providers must... Read More

    5 Tips For A Better Website

    Having an eye catching website is great, but are you... Read More

    Your Website Reflects Your Business

    Some left shoes are in isle 5, while the right... Read More

    The Number 1 Reason Most Websites Fail

    Failure, just like success, is measured differently by each and... Read More

    The Problem with Automated Accessibility Testing Tools

    An automated accessibility tool is a piece of software which... Read More

    Website Content & Usability

    Writing for the web is totally different to writing for... Read More

    Ecommerce for Beginners

    Like most average persons, I wanted some extra money to... Read More

    What Your Customers Say About YOUR Site! Part 1

    The following is a list of patterns that many visitors... Read More

    Learn What 98% of Targeted Visitors Do On Your Website

    Getting a Targeted Visitor to a website is a waste... Read More

    Free Isnt Always Good - 5 Reasons Why You Need Your Own Website

    Often time I've browsed sites and seen the same thing... Read More

    You Dont Know Which One

    I still remember it very clear ... It was almost... Read More

    5 Sure Fire Ways To Send Visitors Away For Good

    So your traffic is going through the roof yeah? It's... Read More

    car service from Midway Alsip ..