More and more businesses are recognizing the importance of content management when it comes to their websites. Website content is more important than ever before, and as the Internet matures and changes, it is likely be become even more important. Many smart companies are beginning to make their website content the centerpiece of their Internet presence.
Content management means many things to different people, but it is generally understood to be the concept of separating the design and layout of a website from the actual content contained on that website. This allows a company's web developer to do his job more efficiently and not get bogged down with endless requests for changes, additions and deletions to the content of the web page. More importantly, it allows employees who are not web developers to update the company's web page.
When seeing the changes that have occurred to content management over the last couple of years, it is helpful to take a step back. The commercial internet is only about 10 years old. What began as a way for government researchers to communicate their findings with their peers has morphed into the giant commercial enterprise that is today's Internet. With this explosive growth over the period of just a decade or so, it is no wonder that content management has changed and grown as well.
It may take another 20 years or more until the internet is fully mature, and many more changes are likely to be in store. Seeing those changes coming can put your business on the cutting edge and position you for success.
Putting content ahead of technology is the centerpiece of the content management concept. When designing and updating their websites, smart companies will put the reader first. Try to put yourself in the place of a visitor to your website.
- When a visitor first sees your website, what is their first impression?
- Do they see an easy to use interface?
- Is everything laid out clearly?
- Is it easy to find what you want?
Take an objective look at your company website and answer these questions honestly. If you find your website lacking, you can use content management techniques to make your website more intuitive and user friendly.
More and more companies are hiring professional writers and editors as part of their overall content management strategy. This is a strategy that I believe will pay big dividends as the internet further matures. The internet is already the number one source of information for many people, and as more and more people get comfortable with using the internet, those numbers are likely to grow. The companies that can provide the most useful web content, to the greatest number of people, are the ones that will thrive in the 21st century.
By now most major corporations and many smaller firms already have functioning websites on the Internet. This means that the demand for professionals to design and upload websites is likely to shrink in the future. On the other hand, the need for professionals who can update web content and make it useful to customers is likely to grow. The future of content management has never looked brighter.
Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business. To find more advice, tools and resources to help you succeed in your business, visit: http://www.awebbiz.com
Barry's Internet Marketing Blog: http://www.awebbiz.com
-------------------------------------- -----------------------
You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, as long as the author bylines are included with an active hyperlink to the aWebBiz.com website.
ohare limo service Grand Rapids ..First, using a lot of web graphics, flash, banners and... Read More
Think up a name and check if yourname.com is available.... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
So you want to take a look at a real... Read More
80% of your Web site is Maintenance!Once your Web site... Read More
A while ago one of my clients approached me and... Read More
Your content is what gets you in search engines, speaks... Read More
People like to get immediate responses to requests. Autoresponders are... Read More
Just like all things in life, the ways to run... Read More
I recently received an unsolicited e-mail from some company offering... Read More
Starting a business online is no longer as difficult as... Read More
Are you, like many other website owners, frustrated at the... Read More
Absolutely everything stems from the purpose of your website -... Read More
When I started my company in 2002, I knew I... Read More
If one more business owner tells me their website sucks... Read More
To the starting internet entrepreneur, there is nothing more discouraging... Read More
What is web accessibility & why is it important?Web accessibility... Read More
"I don't sell anything online, I don't advertise online, in... Read More
Affiliate programs are a great way to earn an income... Read More
Even though the Internet has been around for a long... Read More
D.zigns dzignerwebs The Basics Before starting on... Read More
When you consider the billions of individuals and companies on... Read More
A professional online reputation is essential to the flourishing of... Read More
So you have a good idea for a business and... Read More
Most interactive websites nowadays would require a user to log... Read More
executive chauffeured services Barrington Hills ..How popular is online shopping? And is there room for... Read More
How do you decide on the content, products and or... Read More
A website is the most versatile and cost-effective marketing tool... Read More
Optimize your time. How much time each day must you... Read More
You know exactly what your organisation does and what your... Read More
What is the most important part of your online business?Many... Read More
One of the most important parts of establishing a new... Read More
Losing website sales and traffic is sometimes simply a case... Read More
So you have a good idea for a business and... Read More
1. Many people are not getting good or complete advice.... Read More
So you want to have a website. You have gone... Read More
Running an effective website is a continuous process. I have... Read More
Building a new website can be a lengthy task. From... Read More
If you are looking for creating your online presence you... Read More
Web accessibility has so many benefits that I really do... Read More
"If you build it, they will come"; is an age... Read More
An additional benefit of website accessibility is an improved performance... Read More
Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More
What is the point of having a website, you may... Read More
With more and more countries around the world passing laws... Read More
Spend time planning your Web site. Before you design a... Read More
When building a relationship, listening is more important than talking.A... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
When I set up my website I felt paypal was... Read More
Web Development |