Build it and they will come is not always true; you have to form a relationship with the company before you will get quality attendees or participants for a free service.
The key to a human's heart is through food. The key to a web surfer is free information and products. Simply offering free information is not enough to bring visitors to your site. The offering has to have substance and also be worthwhile. The web surfer is constantly asking, "What is in it for me?" If what you are providing is of value, then the word will get out fast. Your service can be anything from free training, white papers, advice, or even a newsletter. Even though you will have the information available, you must still advise everyone you know that it is in place.
My husband does a lot of volunteer work for Rotary and is the district webmaster. He has placed hundreds of pages of information on this site, offering the various clubs tools they can use. Although some do extensively, there are others that have difficulty understanding why they would go there. He spends a great deal of his time showing the value of the site. He even posted free e-learning components on the site so that they could learn how to use an application. It takes work to show people the value.
Eventually over a period of a couple of years, the website was being used by almost every club. Now, they are submitting information about events so that their club is part of the process. You should look at your site in the same way, it is a tool for your customers to access free information, and the more valuable you make that information, the more often they will look on the web. If your free information is only hype, they will turn away in droves.
Although you do not want to overwhelm anyone with information, you can make your site very informative. Make it easy to navigate and find what they want. If you have more information to give out than can be professionally displayed, you could consider putting out a newsletter on current events and other newsworthy items.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.blueprintbooks.com
Alto Pass chicago limos ..Through the explosive growth of the Web, companies have realized... Read More
Web templates by nature are created to aid and ease... Read More
They might not be wearing a mask and carrying a... Read More
Design and layout can make your communication come alive and... Read More
The growth in Internet usage around the world is astounding... Read More
Building a website and getting it online is easy. Driving... Read More
"I am a writer, not a business-person. I don't want... Read More
An automated accessibility tool is a piece of software which... Read More
Simply ensuring your website is accessible to screen reader users... Read More
How many Web Sites did you stumble over telling you... Read More
Recently I was reviewing the keyword specific conversion rate data... Read More
In the late 1990's three San Francisco based web developers... Read More
There have been many significant changes to the face of... Read More
I'm one of those people that always wanted a website,... Read More
Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More
Dan Kennedy once said that if you can't make money... Read More
What is CSS?CSS is a simple file which controls the... Read More
With all of the factors involved in designing and building... Read More
I had a client say something to me the other... Read More
So you have a good idea for a business and... Read More
This article was prompted by some customer support work I... Read More
It never ceases to amaze me how many people set-up... Read More
So you've decided to start an online work at home... Read More
The Disability Discrimination Act says that websites must be made... Read More
A company must earn and keep trust or sales don't... Read More
Alto Pass cool limo ..The Internet has opened a whole New World of opportunity... Read More
When we review the sites of potential clients, there are... Read More
Build it and they will come is not always true;... Read More
Internet has opened a whole new world for web developers... Read More
While most marketers are beginning to understand the critical importance... Read More
In this day and age most businesses consider having their... Read More
I can't think of any business alive today that couldn't... Read More
What happened on your website yesterday? What about last week... Read More
It may seem like the publishing industry's equivalent of Beanie... Read More
80% of your Web site is Maintenance!Once your Web site... Read More
Thinking about starting up a business? The web is the... Read More
One of the things that many people overlook when building... Read More
1. Upload robots.txt file in to your root directory and... Read More
Recently I was reviewing the keyword specific conversion rate data... Read More
1. Be clear on your purpose.Building a website can be... Read More
That's right. Your method, behavior and strategy you are now... Read More
The needs of screen magnifier users are overlooked when implementing... Read More
Appealing to others is really important when you have a... Read More
Website, website, website, everyone says you need one. But do... Read More
2 Golden Rules for an Engaging Website35% of visitors fail... Read More
That's right. According to a recent study by Nielsen/NetRatings, Amazon.com... Read More
Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More
"Build it and they will come."--Filed of Dreams (1989) If... Read More
"I am a writer, not a business-person. I don't want... Read More
#5 User Satisfaction: Learn what your visitors and site users... Read More
Web Development |