The art of turning website visitors into paying customers depends almost entirely on good sales copy. What is that?
Simply put good sales copy is the content of your copy and presentation of your copy put together in such a way that it increases your visitor to sale conversion rate on a consistent basis.
It's an ongoing process in which you will always try to beat your "control". Beating the control is marketing lingo for engaging in a never ending process of constant improvement to your sales copy in order to beat your last highest visitor to sale conversion rate. The more you practice this the more money you will make!
This article will give you 5 quick tips to get you started in playing your own game of "beat the control" which in turn will put you on the road to higher sales conversion and more money in your pocket.
Tip #1 - Know your numbers
I am always surprised when I speak with clients who wish to increase their sales from their websites and when I ask them how many visitors they are getting per month, how many sales per visitor, average unit of sale, etc they don't know. You must be able to measure results and that begins with knowing where you are at currently. Below are the most important factors you need to be tracking...
Tip #2 - Move the big guns up to the front.
Statistics show that you have about 10 seconds to entice a website visitor to go deeper into your site before they click the back button and forget you ever existed. Remember that your online prospects are looking for information to solve their problem and if they don't see anything on your homepage immediately upon arriving that leads them to believe that you understand their problem you lose.
You must greet your visitors with a large headline that says something to the effect of "we know what your problem is and we can fix it better than anyone else - here's why...". Then in your copy give them as many reasons as possible as to why your company is the better choice out of all your competitors. Give them testimonials, and other kinds of proof that you or your product gets results.
Tip #3 - Use simple language.
Speaking to your online prospects in a conversational tone increases conversion rates. Avoid the tendency to try to sound professional using corporate sounding gibber jabber. Remember these are real people and they respond to real language being spoken by a real person. Be authentic and forget about what your competitors are doing. Find your own voice and I guarantee that more of your prospects will respond to that than to the same old tired impersonal ivory tower cliches.
Tip #4 - Put the emphasis on what you can do for them
Alot of businesses make the mistake in thinking that potential customers actually care how long they have been in business or how much they say they value customer service and so on. Avoid platitudes like the plague - consumers are immune to them now. Your copy needs to be written in terms of not how special you think your company is but in how good you are at solving problem x for the visitor and then back it up with all the proof you can find. Try using the word "You" more often than the word "We".
Tip #5 - Lead your visitors to the call to action.
So if you have done a great job at enticing the prospect to keep clicking deeper into your site from the homepage with a compelling headline and copy that speaks to the prospects problem and the rest of your website copy does a good job of convincing the visitor that you are the obvious choice to do business with your job is still not done. You need to ask for the sale or lead the prospect to the call to action. At the end of any page of copy or maybe even within the main body of your content you need to tell them to buy your product or contact you today! If it's not a high priced item or service this is all that is required but if you are selling something over $100 you might need to break your sales process into small steps by offering the visitor a free report or free trial or sample of your product or service just to get them into your sales cycle. Make it easy for them to build a relationship with you and give them a good incentive to do so.
The copy on your website sells your product or service. The website itself and the graphics are their to support the copy. The copy needs to be easy to read (break it up with headers, short paragraphs and bulleted lists) use conversational language, give the visitor substantial reasons to do business with you as soon as possible on the homepage.
Try different headlines and free offers. Keep track of your conversions and see what's working and what doesn't. There is always a better formula that will make you more money and by beginning the process of searching for that formula you will be gaining a significant advantage over your competition.
Charles Preston is President of Click Response a website design company that specializes in business website design.
Alexis limo rentals ..If one more business owner tells me their website sucks... Read More
One of the things that many people overlook when building... Read More
The Internet car buyer is an elusive animal. Trying to... Read More
When you take a look at the most visited sites... Read More
If you're an up and coming graphic/web designer just out... Read More
I've heard several prominent web marketers mention in their classes... Read More
Why do some sites succeed while the vast majority of... Read More
The popular search engine Google indexes over 8 billion websites.... Read More
You've put up a website to promote a product or... Read More
When a user signs up at your website, you may... Read More
Q. Hey, Cathy: I'm just setting up a website. What... Read More
I'm one of those people that always wanted a website,... Read More
Webmaster tools are vital to becoming both efficient and effective... Read More
What is SQL? SQL stands for Structured Query Language and... Read More
Directory Generator, a product from Armand Morin and Marc Quarles,... Read More
I had a client say something to me the other... Read More
From early days of www, the Internet sites that are... Read More
Failure, just like success, is measured differently by each and... Read More
The evolution of web development parallels the model of technology... Read More
Designing and creating your own website does not have to... Read More
When I started my company in 2002, I knew I... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
There are many different traffic analysis tools, ranging from simple... Read More
If your company own one or more stores, you might... Read More
QUESTION: Should I build and maintain my business Web... Read More
car service from Midway Alsip ..No matter what browser you may want to use, you... Read More
Wow, we`ve already taken a domain and chosen a web... Read More
Running an effective website is a continuous process. I have... Read More
If your company own one or more stores, you might... Read More
If you were asked to put a value on your... Read More
Creatively marketing your corporate site takes time in the set... Read More
There are millions and millions of websites on the Internet.... Read More
Below, I have listed 8 simple steps that you can... Read More
Anyone who knows anything about web accessibility knows that images... Read More
2 Golden Rules for an Engaging Website35% of visitors fail... Read More
The cost of setting up a web site is dirt... Read More
Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More
The first thing my business consultant (read brother-in-law) asked me,... Read More
Many small companies choose not to invest in a professionally... Read More
If you're fairly new to the Internet scene, you may... Read More
While studying online for IT investment opportunities, I found that... Read More
Most interactive websites nowadays require data to be presented dynamically... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
In the late 1990's three San Francisco based web developers... Read More
Is your website Really useful?I had a 'rep' in yesterday... Read More
There are lots of HTML editors on the market, however,... Read More
What is the point of having a website, you may... Read More
If you ever want to create a state directory, article... Read More
If you are like me you have wanted to build... Read More
Your content is what gets you in search engines, speaks... Read More
Web Development |