4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark. They don't generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales.

Is your web site helping you get attention for your business?

Does it prompt prospects to contact you?

Is it helping you build long-term relationships?

Does it generate the volume of sales you want?

Building a web site that works should be more like building your dream home than constructing a stage set. You want to build a solid structure to support the growth of your business, not a flashy facade. First, you'd talk with your partner about what kind of house you want and how it fits into your long-term plans. You'd discuss your budget and the location, style and size of the house, as well as the functions of the rooms and the flow between them. When you were in agreement, you'd seek out an architect to help you plan your home.

The architect would consider your ideas and objectives, create a coherent plan to meet your objectives. You'd review these and then she'd produce drawings and blueprints to guide the construction. You'd need a contractor to build your house, and the contractor would hire specialists to complete the job; carpenters, electricians, masons, roofers, etc. Once your home was completed, you'd need to maintain it; even a brand new house needs periodic attention.

Building or Renovating Your Dream Web Site

Can you imagine building your dream home without careful planning, or a clear sense of how the rooms would work together, or a blueprint?

Before you build your web site, did you define how it would function, how it would get attention, and how it would generate leads and build profitable relationships?

Did you have a web marketing blueprint?

A web designer is like your building contractor. They will assemble your web site, but they can't tell you what the site is supposed to accomplish or how it fits into your overall marketing plan. Before you use a web designer you first need to understand what you want your site to do and how to structure it to convert prospects to clients.

Diane Varner, a successful web designer in El Granada, California, asks prospective clients a series of questions about their marketing before she starts work for them. She wants to find out what their overall marketing strategy is and how their web site fits into it. Her expertise is web design; if a prospect needs help defining their web-marketing plan, she refers them to me.

> 4 Steps to A Web Site that Sells

1. Create Your Web Plan and Marketing Content

Before building or renovating your web site, you, too, should identify how your web site fits into your marketing strategy. Clarify and delineate the actions you want visitors to take and how to structure your site to get prospects to contact you and buy your products and services.

Organize site content and pages to mirror prospects' decision-making process, moving them step-by-step towards a sale. Write content that motivates prospects to continue reading and browsing your site and includes appropriate use of keywords to help boost your search engine rankings.

2. Hire a Web Designer/ General Contractor

Once you have a plan and the supporting marketing copy ready, find a web designer who can put these elements together to create an easy-to-navigate site whose overall look and feel supports your positioning objectives. Many web designers function as general contractors and will sub-contract the programming required to create forms, manage databases, email or online shopping cart systems.

3. Market Your Web Site

Most people make the mistake of waiting until their site is built to think about marketing it. If you started with the previously defined web plan, you will have avoided this mOney-losing blunder. But don't assume that people will find your web site on their own.

Use free promotional activities such as distributing your articles to get attention. Consider advertising in newsletters and/or using pay-per-click advertising.

4. Maintain Your Web Site

Just like that dream house, a web site needs regular upkeep and updating. Allocate the time and money to see that the site is well maintained, whether you learn to update text yourself, have someone in your company do it, or give the job to an outside professional.

The beautiful home you carefully planned and built creates the physical context for you to eat, sleep, relax and enjoy family and friends. Your web site should create the marketing context to help you get prospects' attention, build relationships, and generate leads and s.ales.

Use the four steps above to build or renovate your web site and you'll have a site that is more than a flimsy stage set; you'll have a web site that will help grow your business.

2005 ? In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com

Alexis limo rentals ..
In The News:

A Google DeepMind team has developed an artificial intelligence system that can play video games like a human and take native language commands from players.
Four of the largest school boards in Ontario, Canada have launched lawsuits against TikTok, Meta, and Snapchat, claiming that they have impacted students' thinking and behavior.
Finalists for the inaugural Women’s Prize for Nonfiction, aimed at addressing the gender imbalance in nonfiction publishing, were unveiled on Wednesday.
Tech guru Kurt "CyberGuy" Knutsson breaks down whether the government is watching citizens and what they can do to protect online privacy.
A benchmarking group for artificial intelligence has released new results evaluating the speed of hardware in running AI applications and responding to users.
Sierra Space’s Dream Chaser spaceplane provides a glimpse into the future of space travel. Traveling to space may become a part of everyday life.
The new European Hyperloop Center in the Netherlands aims bring in a new era of transportation. The center will use a steel tube as a proving ground for testing the new vehicle.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
While it may be incredibly tempting to have a “go with the flow" mindset like the rest of your vacation, your technology definitely should not be compromised while traveling.
Have you ever accidentally deleted an app from your iPhone that you’ve already paid for? Don't worry. We’ve got a trick that will help you get it back without having to buy it again.
Apple's new Journal app has raised privacy concerns among Apple's userbase. Tech expert Kim Komando examines social media rumors and explains what steps to take to protect yourself.
Although Facebook has denied that our phones listen to us, they do have other ways of finding out what we are talking about, listening to and searching for.
With the integration of OpenAI technology, Figure 01 has taken a significant leap forward, showcasing the potential of robots to understand and interact with us on a personal level.
Port Ellen, newly reopened whisky distillery in Scotland, is using SmokeDNAi technology to understand mouth-feel and flavors during the whisky maturation process.
Telly, a smart TV firm, is promising to give out their 4K 55-inch TV for free. What must you give in return? The innovative, yet potentially unsettling, answer might shock you.
The moment a spam invite hits your calendar, it’s like an uninvited guest at a party. So, what do you do? Show it the door.
Identity thieves are now targeting children and are making large sums of money by exploiting children's identities, possibly hurting their financial future.
There's a clever way to change the notification sounds on your Android without having to look at your screen. Kurt "CyberGuy" Knutsson explains.
If your bank accounted has been hacked, there are a number of steps you can take to prevent it from happening again. Kurt "CyberGuy" Knutsson explains.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The Wave House, a data center in Heidelberg, Germany, is the the largest 3D-printed building in Europe. Its walls were built in about 140 hours.
Some government agencies around the world are struggling to meet their staffing goals when it comes to hiring artificial intelligence experts.
Google Maps' recent upgrades have introduced real-time ETA and turn-by-turn directions to your phone's lock screen while you are traveling.
Kat Cammack says AI could disrupt the 2024 election. A report says shared AI image tools generate election disinformation in 41% of cases and voting disinformation in 59% of cases.
Deepfakes have become commonplace, and the technology is only getting better, but there are certain elements that might give away the fact that an image is AI-generated.

Give Your Business a Cash Infusion

Whether you have your own business already, or are looking... Read More

Writing Effective ALT Text For Images

Anyone who knows anything about web accessibility knows that images... Read More

The Two Most Common Mistakes That Scare Away Web Visitors

Can you imagine the hypocrisy of spending thousands of dollars,... Read More

Tips to Protect Your Downloads or Products

1. Upload robots.txt file in to your root directory and... Read More

I Want To Be A Freelancer

So you have decided that you want to do freelance... Read More

Benefits Of An Accessible Website: Part 2 - The Business Case

The DDA (Disability Discrimination Act) states that service providers must... Read More

Why to Have a Website for Your Company

After having decided to start a business, the next thing... Read More

Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!

Creatively marketing your corporate site takes time in the set... Read More

Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week... Read More

Entangled in the World Wide Web

I am just a learner who likes to delve in... Read More

A Web Site for Your Small Business: How to Set Up a Website

Your web site will be your window to the world.... Read More

Effective Webdesign

D.zigns dzignerwebs The Basics Before starting on... Read More

Build or Buy a CMS?

Creating a content management system either from scratch,... Read More

Website Content & Usability

Writing for the web is totally different to writing for... Read More

Successful Commercial Sites

Do you make your website just to entertain yourself or... Read More

Sticking To Your Plan

So you have a good idea for a business and... Read More

If You Build It, They Will Come?

Building a new website can be a lengthy task. From... Read More

17 Tips to Plan a Website

Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More

Is Your Website Innovative? Increase Your Business Over Night!

While studying online for IT investment opportunities, I found that... Read More

PIM Team Case Study: Creating Text Effects With PHP and GD

See how you can create graphic effects on text with... Read More

Creating Compelling Content , Write It and They Will Come

In a previous ezinearticles.com article,"I Need real visitors, Not Search... Read More

Preventing Repeat Form Submission Using PHP Sessions

We've all seen those messages on some websites warning not... Read More

Why Do I Need A Web Site?

Even though the Internet has been around for a long... Read More

Selecting a Web Content Management Product

So you want to take a look at a real... Read More

Learn to Build a Better Online Business Website Using Keywords and Content

Are you aware that 90% of the websites on the... Read More

car service from Midway Alsip ..