lemon remodeling wheaton golden city remodeling summit remodeling winnetka building an in law addition 500 square foot addition crystal lake .. Chicago Drug testing

Why Long Web Pages are Better than Short Ones

Many Internet sites that try to sell you something have very long pages. Why is that do you think? Well, it appears that long, scrolling, web pages lead to more sales than short pages. This article explains why you need long web pages.

If you have surfed the web for things to buy you can hardly have missed some of the seemingly endless, long, scrolling web pages that only tell you the price somewhere near the bottom of the page. Some of these web pages have around 5,000 words on them - a good chapter of a book. They go against all the advice from web designers and Internet 'experts'. So why do they appear?

Some web designers have told me that such pages break the commonly agreed rules of good web 'etiquette'. This suggests that you should only offer one 'screen' of material at a time and that if you have more than will fill a screen, you should break your information up into separate pages that people click through. The designers also talk about compatibility with different screen resolutions, PCs and Macintoshes and explain, quite logically why you should limit the material you have on a page.

Then, if you speak to marketing communications experts, they'll tell you that your web page should offer clear directions as to what the user is expected to do - either 'sign up', 'buy now', etc. They claim this can only be done with short web pages which are clear and uncluttered.

So we have unanimous voting from our jury of experts which is in favour of short web pages. So let's consider what the 'long page' gurus say. I have spoken with several proponents of the long page concept. They all say the same thing. When they had short web pages they had a trickle of sales. When they re-wrote their web site and made it a single page with all the copy on one scrolling page, their sales rocketed. The simple truth of the matter is that more people buy from long web pages than from short ones.

As a psychologist that set me thinking, why should that be? The answer is, I think, a relatively straightforward one. Human beings like to adopt the option of least effort. Whatever we do, we appear to want to avoid maximum effort. In web site terms, clicking is more effort and more time consuming than scrolling - particularly if you have a wheel mouse where a single flick of the forefinger can get you all the way down the page. It means with a single web page you can get to the information you want within a second or so, but with several single pages it might take considerably longer. Hence we are put off by the effort of single pages - we never get to find out if we would really like to buy the product because we give up before we get there. Whereas with a single web page, we can quickly make our decision by viewing all the relevant material at once.

The long page proponents say that most people do not read the whole page; instead they look at the headlines, see if there are testimonials, read the bullet points and see if the ordering process is secure and simple. Naturally they also check the price - though this is not usually the first consideration. Hence if you have a long web page with all these components you can boost your sales. I've tried it and it has worked for me. It could work for you.

If you are not sure - experiment. Set up a separate long page and compare the results with your existing short pages. At least on the Internet you can test your different business ideas quickly and easily. I'm convinced you'll find the long web page works best - let me know what happens!

Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an expert on information products and runs Infoselling.com where you can get a FREE report on how to sell your own infoproducts.

http://www.infoselling.com

In The News:

How To Design Your Web Site With CSS

Cascading Style Sheets (CSS) allows you to create fast loading... Read More

Every Website is a Human Being?s Attempt at Achieving a Goal or Obtaining Happiness

Have you ever thought about the real stories behind all... Read More

How To Choose A Website Designer

Now that you have decided that it is time to... Read More

14 Ways to Add Content to Your Web Site - Part 2

7. Create high quality content - make clear points with... Read More

Choosing A Web Designer : A Plan to Guide You Through The Minefield

Choosing a web designer can seem like a daunting task.... Read More

How To Give Your Business Credibility

Let's face it. Buying products and services from the Internet... Read More

Website Woes: Top Five Offenders

I see a lot of mistakes, but here are the... Read More

Love at First Site: Giving Your Website Visitors the right Impression

Think of the people who visit your site as blind... Read More

5 Ways To Improve Your Website Immediately

If you are reading this, I assume you either have... Read More

Tried and Tested Tips to Improve Your Website - Part 1

1. DO NOT use excessive graphics or banner images on... Read More

Speed Up Or Lose Out! How To Improve Your Websites Download Speed

So your web site's online and you've got high rankings... Read More

Why Hire a Professional to Design Your Web Site?

Creating an appealing, functional, and effective Web site is much... Read More

How to Avoid the Biggest Mistakes Member Sites Make in Their Marketing Copy

If you have a web site to which people pay... Read More

3 Tips You Can Use Right Now to Improve Your Web Sites Usability

Studies done by Jakob Nielson the man touted as the,... Read More

Plugging the Dreaded World Wide Web Black Hole is Just the First Step

You have created your custom error page so now all... Read More

Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales

It is common sense.The more time people spend at your... Read More

Excellently Constructed Websites

Want to see an excellently constructed website? As a writer... Read More

Top Ten Fonts for Website Design

The top ten fonts for website design might change in... Read More

Web-Safe Fonts for Your Site

Choosing the right typeface for your website copy is important,... Read More

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client,... Read More

Is Your Web Site Turning Visitors Away?

One of the biggest problems with Web sites is that... Read More

9 Ways to Gain Your Visitors Respect

The internet is filled with sites and they are good... Read More

6 Reasons Why Web Templates Are Todays Trend

As the Internet blooms at an alarming rate, so as... Read More

Fast Web Design For The Skint Webmaster

About two years ago, I had a go at commercial... Read More

Give Your Web Wite Visitors What They Really Want - Information!

Surfing the internet is basically an information-fest! From intellectual discussions... Read More

led lighting led parking Pete's produce ..
led lighting led parking Pete's produce ..