putting an addition on a bungalow rolling meadows mobile home room additions woodstock glass addition to house 1950s kitchen remodel beach park addition to your home .. Chicago Drug testing

Website Creativity: Why It Matters Now More than Ever

If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed." Realize it or not, your website (or lack thereof) is very often the first impression your prospect or peer will have of you. Now, it's no longer a matter of having a website -- it's a matter of having a great one.

Most websites are informative, but dull. Not surprising. The Internet today is not unlike TV in the early 50's when TV was the new media. Back then it was totally exciting to have a radio announcer in front of a camera. It was revolutionary to actually see the announcer holding the package of soap or toothpaste. What soon followed was "The Golden Age" of TV when things took a major creative leap forward.

There's a definite parallel today with the Internet.

Bill Bernbach, a great leader of that last creative evolution, stated;

"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. That's where the creativity comes in."

Applied to the Internet Bernbach's words resonate more than ever.

So, what makes a website effective and creatively exciting? That depends on who you talk to. A techie may say you need lots of flash animation. A designer may say it's about the right layout and color scheme. Someone else may argue it's all about blogs. When applied intelligently the latest design trend or technology is exciting. But have you ever clicked on a site you're eager to see only to have to sit through a self-indulgent 30-second flash intro? If the thinking behind the technology doesn't respectfully address the mindset of the person viewing it, it doesn't matter how cool it is.

An exciting, creative, effective website begins with a clear understanding of the target audience and the marketing objectives you're trying to reach. Only then does it take a fresh, simple, memorable creative approach that touches and moves that audience on an emotional level. Accomplishing that takes strategically smart, creative talent. So, if you don't have it, find it. The bottom line is that The Evolution has begun. Don't be left behind.

? 2005 John Follis. All rights reserved.

John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK, and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. He may be reached at john@follisinc.com

For John's booklet: How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results, visit: http://www.follisinc.com/booklet.htm For consulting info, visit: Marketing Therapy: http://www.follisinc.com/therapy.htm For speaking info, visit: Follis Speaking: http://www.follisinc.com/speaking.htm

In The News:

Give People What They Want And Watch Your Profits Soar!

Do you know why the majority of people use the... Read More

Website Design - Choosing Your Colors Wisely

Colors convey emotions and emotions heavily influence the decision-making process.... Read More

7 Reasons Why Using CSS is a Must

CSS is a new option for website designers that have... Read More

Increase Sales on Your Website! Use Graphics!

How many times have you clicked on a website only... Read More

Choosing Form Over Function Kills Your Site

Never put form over function. Why? Because it's crucial that... Read More

Why Use Professional Web Site Designers For Your Next Web Development Project?

Probably you know someone who has created a web site... Read More

Selling Multiple Products? Avoid These Top Blunders

When your web site sells more than a dozen items,... Read More

5 Ways To Automate Your Site

Automating your online business is one of the most important... Read More

Building Your Website to Save You Money

Does your website make you any money? Does it SAVE... Read More

Through The Looking Glass

My mother used to take me along when she visited... Read More

Love at First Site: Giving Your Website Visitors the right Impression

Think of the people who visit your site as blind... Read More

The Golden Rule Of Website Building

Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More

Tips on How to Design a Great Site

Have you ever walked pass a shop that, for some... Read More

6 Reasons Why Using Flash is a BIG Mistake

Most web designers and web design companies will try to... Read More

How To Attract People To Your Web Site and Leave Their Contact

If you have a website, you want your visitors to... Read More

If Content is King who is Queen?

It's been said again and again, when it comes to... Read More

The Right Trigger Words

CNN.com's designers have gone out of their way to make... Read More

Website Sales: 10 Strategic Tips To Maximize Your Profits

If you've a website but not making a lot of... Read More

Web Site Professionalism? What Is It?

Your web site should be-visitor friendly to navigatesearch engine friendly... Read More

Successful Flash Tips

Ever browse across a website that took ten million years... Read More

Build Web Pages from the Top Left Corner Down

There are two important reasons to build your website from... Read More

Usability Lessons from the Hospital

Usability isn't only for Web design. It's also applicable in... Read More

Good Content Pays!

Traffic to a site can be a blessing or a... Read More

How Do We Know When Its Time To Redesign Our Web Site?

A question we frequently get asked is, "how do we... Read More

Is a Web Site Builder Right for You?

A web site builder can be a real life saver... Read More

led lights for sale led street light suppliers Pete's produce ..
led lights for sale led street light suppliers Pete's produce ..