Here's the single most important part of your website: YOUR WEB COPY! And remember: Your website isn't about YOU, it's about THEM!
Again, it's NOT about you, it's about THEM!
*Note: May I add, this is an area where most of my clients get stuck?If you find yourself at a total loss when it comes to writing, please let me know. ______________________________________________
Write/gather/compile; prepare copy for your main pages:
? Answer questions.
Frequently asked questions woven into your copy will give your visitor confidence in you because you answered their concerns right away. Think of questions you've been asked and document them providing the most detailed and complete answer you can. This will save you lots of time in the future.
? Focus on the ~pain~ your prospect is experiencing.
Your client is looking for someone to take away their pain or help solve their problem. What's bugging them? What keeps them up at night? Why are they looking for you? If you don't get in touch with your prospect's emotions they are not going to connect with you, or hire you. Give a positive outcome for each pain they have.
? Your copy needs to be as specific and clear as possible to the kind of client you want to attract. Why?
TO WEED OUT THE WRONG TYPE OF CLIENTS, that's why! (what an amazing idea... eliminate the tire kickers immediately!)
Why waste your valuable time on a comp session with a ambitious college grad who wants a career coach when you're a parenting coach? If parents with potty training issues are who you seek... make your home page's message crystal clear, prospects will determine right away if you are right for them before they contact you.
? Remember to be personable and approachable.
Even go as far as to write down 10 characteristics of your perfect client and make up a fictitious individual who has all these characteristics and write your copy as if that person were sitting right next to you.
Your prospects want to learn more, and be closer to you. They will love reading about your human side. People do business with folks they like as your business is built on relationships!
*Hint*
Most everything I write goes to my senior editor first-my 10 year old daughter! If she can't understand the concept of what she's reading, I need to start over. In other words: write in simplest terms. Big words don't impress and make some folks feel stupid! Myself included!
Write so that your information is "scan-able".
People rarely read word-for-word. Their eyes scan down the page when reading a sales letter or ad copy. Bolding key phrases in your copy, makes your information scanable and lets this person know immediately if they want to read further or bail from your site.
You MUST have a killer opening line.
Something to snag your prospects attention right now! Start paying attention to articles and ads in your local paper?or if you're feeling adventurous, take a gander at the tabloids in the grocery checkout. You'll see some pretty interesting headlines AND as corny as they sound, they SELL like crazy!
Here are 3 examples:
How to?
....."How to lose 15 pounds in 15 days"
..... "How to meet the love of your life!"
7 secrets? (any number will do)
....."7 secrets to attracting better clients"
..... "21 secrets of master coaches."
If and Then? "If you have an itchy scalp, then get Head & Shoulders."
GO HEAVY on the BENEFITS.
List all the benefits of doing business with you and OVERCOME OBJECTIONS. When you're finished with your spiel, give a clear and concise CALL TO ACTION.
For example: ? "Subscribe now and receive a free doo-dah", "Click here to buy now".
? Tell them EXACTLY what to do.
o "Click here to schedule a complimentary coaching session"
o "Click here to get our free e-book chock full of powerful interviewing tips"
o "Take out your credit card and purchase now using our secure server"
Copyright 2005 Donna Payne
Donna Payne is the Chief Web Goddess of The Web Coach.net, and is known as the gal to call when you're feeling stuck or overwhelmed by the internet. To spend more time with Donna and experience Web technology, Development and Marketing in the most SIMPLIFED way possible go to http://thewebcoach.net
Beecher limo rentals ..Where does a person start when setting up a website?... Read More
What is a Website Template?Many smart and savvy businesses are... Read More
Have you ever walked pass a shop that, for some... Read More
So you're on the computer, as usual. Your eyes are... Read More
Color is everywhere and conveys a message even if we... Read More
Just what is web copy? Some people think that web... Read More
From my personal experience of around two year as home... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
You've likely heard of the movie, Jerry Maguire, with its... Read More
Let's face it. Building a web site that browses consistently... Read More
When you design a website how do you start ?Do... Read More
A successful website is something that everyone venturing into the... Read More
The first step to starting any Internet business is conducting... Read More
Now that you have decided that it is time to... Read More
A professionally presented business website is a powerful and essential... Read More
Colors are powerful, and create strong feelings. They can also... Read More
It seems more and more webmasters are using CSS for... Read More
A client asked me, at what point do you change... Read More
Contrary to the beliefs of some, advertising for web and... Read More
In this article, I will attempt to cover the basics... Read More
Here are 10 dynamic website advertising tactics to super-charge your... Read More
Websites that have multiple pages usually have a Frequently Asked... Read More
1. Lack of overall strategy and clear definition of success:Most... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
Web sites that feature products ? especially furniture or other... Read More
Bridgeview limo Chicago ..The title tags of your web pages are more important... Read More
Websites that have multiple pages usually have a Frequently Asked... Read More
When your company built its website, did you think about... Read More
So you're on the computer, as usual. Your eyes are... Read More
You've thought about it and you're ready to go. You're... Read More
Dear web site visitor.I can't tell you how glad I... Read More
If you own a web site or if you are... Read More
All websites have a homepage. It is the most important... Read More
The most important person that you need to please when... Read More
(Making Your Graphics Work For You)It's no secret that a... Read More
The "Wow" factor that accompanied the introduction of streaming media... Read More
Content is the most important part of any website.The Internet... Read More
When designing elements for your webpage, you will often be... Read More
Don't make a splash!Are you thinking about using a splash... Read More
Does your website make a good first impression? Is the... Read More
Web design is a very competitive area and there is... Read More
In this article you will find the parallel between two... Read More
As an online Entrepreneur you require a successful website.One that... Read More
Imagine you're going on a blind date. You've heard wonderful... Read More
Usability isn't only for Web design. It's also applicable in... Read More
A "404 Error" happens when the web server you are... Read More
In cascading style sheets you can specify how your web... Read More
There are many different website design companies, offering different facilities... Read More
Do use a consistent look and feel Your site should... Read More
In my web surfing adventures, I've found a few site... Read More
Web Design |