You have only 10 seconds to impress your potential buyer.
Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:
Part one of this article is available at http://www.bookcoaching.com/freearticles/article-56.shtml.
6. Make your layout clear, clean, and consistent.
An unorganized, unclear site tells people you didn't do your homework by writing excellent copy to convince visitors to buy. If you don't know how to do this, contact a copywriting coach or web writing coach. Take advantage of the smaller priced teleclasses. These professionals can show you how to write the best copy, and help you put in your personality rather than a "one size fits all" kind.
Organize each page in the same layout-such as left centered, right centered, or centered. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.
7. Use color on your Web pages that doesn't jar your visitor.
Make the background light with black, blue and red lettering in the copy. Use simple font changes such as Times Roman for headings and sales letter headlines, and Arial for the copy beneath. This format is the opposite for formatting a book, since Arial 12 is easier to read online than Times Roman 12.
Don't be tempted to use large graphics or pictures. Use small graphics to spice up your site that can be a hyperlink to the larger picture if your visitor chooses to use. Always remember each page must load under 10 seconds. Always use a lot of white space to make it easy on the eyes.
Easy-to-read and clear navigation helps keep your visitors on your site longer. If you are like me, and have a content-dense site, full of articles and tips, you can include long copy so long as you present it in short chunks. Potential buyers need enough pertinent information to make the decision to buy.
It's a good idea to check your site often to see if you have any glitches. Another good idea is to visit your site with a visitor mind set. What turns you off? What do you like? Ask friends or associates to give you feedback. Give them a fre.ebie for their trouble.
8. Put your Web site information into short paragraphs.
When a visitor sees a long line of print, he gets discouraged because he want his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from and they want it faster than light rays. Remember clear, compelling copy is always the rule.
9. Be consistent with your heading and body fonts.
Do not use all capital letters in your articles or headings. They are hard to read. Use only a few for emphasis; for the rest, make them upper/lower case such as "Sell More Books with a Powerful Back Cover".
Do not use the same font for headlines and titles as you do for the body of information beneath. This mistake makes it hard to distinguish the two.
10. Use dividers such as ==== or ------- when you change topics.
These add variety and help your visitors to see your message more clearly. These are often used on business ezines for different categories of information presented. Each publisher's personal choice makes their ezine unique.
Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/freearticles/article-56.shtml and over 140 free articles. Email her at http://www.bookcoaching.com/freearticles/article-56.shtml
shuttle from Midway Glen Ellyn ..As a webmaster you already know how important it is... Read More
Your web site should always adhere to standards!A professional web... Read More
I can't figure out people who have products or information... Read More
Making a successful online business can be a long and... Read More
1. Size does not equate to competencePeople sometimes assume a... Read More
Now that you have decided that it is time to... Read More
CSS is a new option for website designers that have... Read More
If you're not getting a lot of traffic to your... Read More
As the Internet blooms at an alarming rate, so as... Read More
One of the single most important aspects of effective navigation... Read More
When considering whether or not to incorporate Flash into your... Read More
Have you ever been to site with so much ad... Read More
Countdown to Armageddon - at least you'd think so judging... Read More
If you are trying to sell a product or service... Read More
We can't emphasize enough the importance of including keyword-rich content... Read More
Traffic to a site can be a blessing or a... Read More
Learning how to convert visitors to your web site into... Read More
Colors have long been known to have psychological affects on... Read More
They say the eyes are the window to the soul.... Read More
Creating your own website can be fun and easy, as... Read More
In cascading style sheets you can specify how your web... Read More
In this article I will give a few tips of... Read More
First off, I am a designer. Now you're thinking, here's... Read More
Have you heard of 'Babel Fish'?It's a service provided by... Read More
I am constantly bombarded with all sorts of advertisements, single-page... Read More
shuttle from O'Hare North Chicago ..In this article I will give a few tips of... Read More
The way you design your web site affects your visitors'... Read More
If you are reading this, I assume you either have... Read More
I'm sure you've all heard the saying 'Build it and... Read More
Unarguably, the most important part of your website is content.... Read More
In today's world, a web site is virtually mandatory for... Read More
There are literally thousands of different options, styles and formats... Read More
There are plenty of Drupal Modules that you can install... Read More
Let's look at what your user wants to see at... Read More
We have all seen websites showcasing their testimonials either spread... Read More
You've thought about it and you're ready to go. You're... Read More
When considering whether or not to incorporate Flash into your... Read More
1. What's the purpose?The most fundamental thing to do before... Read More
If someone doesn't know you personally, will they trust you... Read More
When you develop a sales brochure, you have a mental... Read More
In this article you will find the parallel between two... Read More
Why is the quality of your text layout and design... Read More
You've got a concept for a business, are excited about... Read More
ActiveX uses an interesting method for enforcing security ... it... Read More
When designing elements for your webpage, you will often be... Read More
Why your site should be developed with CSS and semantic... Read More
Ecommerce is just exploding right now on the Net. More... Read More
If you've a website that is not generating a lot... Read More
This may comes as a surprise to you but, if... Read More
You have created your custom error page so now all... Read More
Web Design |