You have only 10 seconds to impress your potential buyer.
Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:
1. Write dazzling home-page copy that gives your potential customers a reason to click to your product or service sales letter.
Use hyper-linked benefit driven headlines that lead visitors straight through to a sales letter that includes bulleted benefits of your service or product. "Before I learned this ultimate power technique, my Web sales were flat."
2. Preplan and know your Web site's purpose and audience before you contact a Web Master.
Without knowing your site's clear purpose, your headlines and copy for each product or service will lack clicking power. If your visitors don't get a chance to know why they should use you or your product, they will be confused and leave your Web site.
Before you write much copy, make a list of your benefits and features. Your visitors want to know what their outcomes are for reading your book. Benefits sell. Use this list to create an order-pulling sales letter and headlines.
You must also know your audience before you write a word of Web copy. To preplan your Web site, write out an audience profile. Think of income, age, sex, Internet savvy, how they spend discretionary money.
Make another list of your audience's resistances. Later apply to your sales letter where you put them up, then answer them. If you offer a book, make sure you compel your visitor to go to your sales and order page. Always make it easy for them to buy.
Maybe you are like me, when you visit other professional sites; you often leave wondering what are they selling? What do they want the visitor to do?
3. Sell your products and services through brave, bold, headings.
Headings can ask a pertinent question about you visitors challenges, such as "Are your web sales puny?" Or, "Are you frustrated not being in the career you love? Headings can use a benefit statement such as Quadruple your Success (you name what it is) with one feature it works with, such as the Online Promotion Tool Kit (name your product or service).
4. Use sparkling testimonials from the rich and famous on your home page and all other pages about each product or service you offer.
Place your best testimonial with at least three benefits in it near the top of your home page. Rather than put all testimonials on just one page, sprinkle them generously throughout your site.
An excellent testimonial can become the hyperlink that sends your visitor to your sales message. Even on your order page, include a testimonial at the top of your listing.
One link from a famous coach said, "Save yourself from headaches, disappointments and money down the drain. Read this short eBook on book writing and publishing before you write another word!"
You may already have testimonials on your Web site for your product and service, but do you have them for your ezine, fre.e articles, and teleclasses?
5. Support your home page "Passion Approach" copy with proper links to product sales letters, stories, and service.
Let's say you have a bold heading "Quadruple your Web sales in Four Months with Opt-In Ezine Articles." You can make the whole phrase a hyperlink that with one touch, will lead your visitors where you want them to go--To your sales letter, of course!
Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?
Part two of this article is available at http://www.bookcoaching.com/freearticles/article-134.shtml.
J udy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/freearticles/article-134.shtml and over 140 free articles. Email her at http://www.bookcoaching.com/freearticles/article-134.shtml
taxi o'hare Wisconsin Dells ..Getting traffic to your website is not the only factor... Read More
As web designer my self, I have had the unfortunate... Read More
As an online Entrepreneur you require a successful website.One that... Read More
Unless you are an inventor, most likely you are selling... Read More
1. Loading time:try to be below 20kbless number of imagesspecify... Read More
If you are reading this, I assume you either have... Read More
This may comes as a surprise to you but, if... Read More
In the early years of the internet the actual design... Read More
I've seen articles (and websites) that suggest you can buy... Read More
Are you looking for somebody to build you a website,... Read More
Graphics are fun, but if you put in too many... Read More
Designing your website means you have to be creative, plan... Read More
The Questions You Should Be Asking ? The Answers You... Read More
This article gives free tips on how to find a... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
What pages need to be included on your website? The... Read More
So, what's in a website design anyway? And, how do... Read More
There are many ways to add fancy bells and whistles... Read More
What the heck is going on lately? Most internet websites... Read More
Does your website make a good first impression? Is the... Read More
You're almost set. The content of your website, e-book, or... Read More
There can be zillions of reasons why your visitors return... Read More
Persons engaged in website design, here's a scoop for you!... Read More
Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More
There are literally thousands of different options, styles and formats... Read More
bmw rental chicago Ackley ..They say the eyes are the window to the soul.... Read More
When you develop a sales brochure, you have a mental... Read More
I do site reviews. Needless to say, I see a... Read More
Reading on the web is different than reading in all... Read More
With so many new websites going up, it is hard... Read More
Let's face it. Building a web site that browses consistently... Read More
Ecommerce is just exploding right now on the Net. More... Read More
If you are trying to sell a product or service... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
You're all ready to get started creating your web presence... Read More
Any kid, and their grandmother too, can make a webpage.... Read More
Website Design Usability Tips1. Getting to know about audience membersYou... Read More
Your web site is the key to your success on... Read More
See, works every time. Seriously now, for some reason people... Read More
Due to the large number of people offering website design... Read More
Using CGI scripts to add automation to your web site... Read More
Do you know why the majority of people use the... Read More
Yes, in a world that is obsessed with makeover madness,... Read More
1. Size does not equate to competencePeople sometimes assume a... Read More
If you'd like to create/maintain a website, having some HTML... Read More
Many people hire professional web site designers for as much... Read More
A successful website is something that everyone venturing into the... Read More
When I surf the Net, I often see web sites... Read More
This is the second part of a two-part article about... Read More
Making a poorly designed website is one of the easiest... Read More
Web Design |