Home
>
Web Design
>
Should I Use Pop-Up Ads?

Should I Use Pop-Up Ads?

Web advertising has taken many forms, including those that appear within the Web page as an in-line graphic, as well as those that "pop up" (over) or "pop under" a browsing window. If you are considering the use of pop ups on your website as an advertising method, this article provides some points you should consider.

Some studies have reported that consumers despise these intrusive and annoying advertisements and even feel "violated" and "molested" by their presence. Online consumers are goal-oriented and perceive online advertisements to be even more intrusive than those in other media. Further, online consumers develop negative attitudes towards the advertisements which then lead them to develop intentions to not return to the site.

An important goal of website designers is that users will retain the content to promote subsequent visits and/or referrals to other potential visitors. Ads compete for attention and raise cognitive effort, whether reading or avoiding them, interfering with use of the site and reducing the likelihood of retaining the site's content. The more mental energy extended to non-website material, the less retention of website content can be expected.

Research has shown that interruptions have a negative impact on emotion and well-being, and lead to increases in effort expenditures. Although any advertisement can be classified as an interruption, one that requires a user action to remove it, like a pop-up ad, will cause an increased expenditure of effort, reducing retention of website content. Because an in-line ad requires less interruption and mental energy than a pop-up ad, we expect higher website retention levels in those subjects receiving in-line ads as compared to pop-up ads.

What about retention of ad content? Common sense tells us that ads that are most visible will be remembered. However, deeper consideration of web advertising reveals that while pop-up ads are more interruptive than in-line ads, requiring a user to act to remove them, they appear on the screen for a shorter time period because users tend to close them immediately. In-line ads remain visible for a much longer period, and users are thus more likely to see them in their peripheral vision. It is expected that this longer time will increase user retention of the ad content.

Some Internet service providers and highly trafficked Web sites have decided to discontinue the use of intrusive advertising. Both AOL Time Warner and Microsoft announced in October 2002 that they would eliminate the majority of pop-up ads on their Internet services in response to rising complaints from users. In their eyes, the loss of advertising dollars is worth the boost in public image as a result of the policy change.

Also you should consider that online consumers have the option to eliminate pop-up ads using a number of methods, such as free, third-party pop-up killing (PUK) software and toolbars that stop unwanted browser windows.

If you still want to use pop up ads on your website here are some recommendations:

1) Never use more than one pop-up per visitor.

2) Use a pop-up when your visitor is leaving your website, not when he has just entered and is trying to see what you have to offer.

3) Use pop-ups only for special purposes such as to remind your visitors to subscribe to your ezine, offer a free download or a free course by autoresponder.

The author of this article is Ronald Vyhmeister, visit his website at
internet marketing tool reviews (please link to internet marketing tool reviews)
You can join his newsletter at internet marketing tool reviews

Feel free to use this article in your website or newsletter, but keep this author box with live links.

Mercedes Benz s500 rentals Salem ..

In The News:

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

Learn how to secure social media accounts, implement legacy contacts, and create a digital estate plan to protect your online assets from 'ghost hackers' after your death.

A ported phone number scam is leading to more people having their identities stolen by sophisticated scammers. Kurt “CyberGuy" Knutsson tells you what you need to know.

The Great Pacific Garbage Patch, a vast marine debris vortex, is being tackled by The Ocean Cleanup’s innovative technologies. Kurt “CyberGuy" Knutsson explains.

Discover easy solutions to tame autocorrect frustration on iOS and Android devices. Turn off, customize and add personal touches to your typing experience.

Kurt “CyberGuy" Knutsson reveals the six top things to do right now before it’s too late: Tech and life choices that can keep your safer on and offline.

Kurt “CyberGuy" Knutsson shows you some simple steps to discreetly hide apps or an entire app page on your iPhone for decluttering or confidentiality.

The ambient light sensors on smartphones may be turned into cameras, according to researches at MIT. This could pose a threat to people's privacy.

The Autonomous Road Repair System from tech firm Robotiz3d uses artificial intelligence technology to locate potholes and promptly seal them.

Scammers have stooped to using artificial intelligence to scan obituary websites to create fake obituary websites to target the grieving.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A Mercedes-Benz Manufacturing factory in Hungary is using humanoid robots to help with human staffing shortages on the factory floor.

Some video games act like unregulated banks, according to CFPB, which has begun monitoring the situation. The agency says children may be most at risk.

Ascender the robot is capable of climbing stairs with heights up to 8.7 inches, and it can give every corner of your home a deep cleaning.

Tax-return scams are on the rise, and one tax expert from a cybersecurity firm says filing your taxes on time is one way to avoid tax scams.

The innovative XPENG Robot Unicorn is inspired by the mythical unicorn, and you may forget the robot is not actually a living creature.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The Federal Trade Commission, the federal agency to report scams to, is being impersonated as part of a new sophisticated phone scam.

Should I Use Pop-Up Ads?

Web Design