install vinyl siding fox lake hardie board siding siding calculator mount prospect crane siding riverwoods concrete siding skokie .. Chicago Drug testing

Orient Your First-time Web Site Visitor

Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them. They may have little or no context within which to understand your home page - or another page deep within your site that they've landed on.

By imagining and engineering your site for that profoundly disoriented visitor, you can add subtle clues and explicit messages to your site that orient the person arriving at your site from who knows where. You can do this without "dumbing down" your presentation in any way, turning confused visitors into converted ones.

For instance, while judging sites for the Webby Awards, I've sometimes found myself at a home page about a city that appears justifiably proud of itself for all that it's achieved, yet I haven't a clue what state or province or even what country that city is located in. It's easier to appreciate what you're reading if you know that Kamloops is in British Columbia, Canada and not in Scotland or New Zealand.

Likewise, when people are searching for a service provider and you do what you do only in a specific geographical area, say so right on your home page. For instance, if you provide emergency on-site technical support throughout Southern Vermont, say so. You'll have fewer potential clients clicking away in confusion and have fewer inappropriate phone or email inquiries to deal with.

Sometimes the missing orientation pertains to your profession rather than geography. For instance, I was once sent to look at a site on "Japanese candlestick trading" and found myself completely mystified. After reading a few paragraphs, I gathered that this had something to do with investing in the stock market, but even after I'd read the whole page I didn't know what it had to do with Japan or with candlesticks. How much nicer to include a sentence like this not far into the home page: "Since its origin in 14th century Japan, this method of stock trading according to candlestick-shaped patterns of price shifts on a graph has..."

Another time I evaluated a site for a firm that did "information protection" and "intellectual asset management." Even after reading the entire site, I wasn't sure what kinds of information or intellectual assets the firm protected and managed. I checked with the head of the firm, and my top two guesses were wrong. In fact, the firm helps companies protect trade secrets, confidential company information and intellectual property from theft or inadvertent exposure. Again, be specific and clear so that you let first-time visitors understand whether you offer the expertise or product line that they're looking for.

These three site components help you provide clues to first- time visitors to your site: the page title - the text that appears in the top left corner of the browser; the site's name and tag line, which normally appear as unifying elements on every page; and the wording or text that appears on the home page or other page. Explicitly or through the accumulation of strong clues, make sure that someone coming to your site without any advance warning of what you do will feel oriented within their first 20 or 30 seconds.

Marcia Yudkin is the author of Web Site Marketing Makeover and 10 other books. A four-time Webby Awards judge and internationally famous marketing consultant, she critiques web sites and performs web site makeovers for clients. Learn more about her detailed critique sessions on five different kinds of web sites at http://www.yudkin.com/websitequiz.htm .

In The News:

Top Six Ways To Make Your Visitors To Hate YOU!

We will take a look at why your visitors may... Read More

Free Website Design Tips

In this article I will give a few tips of... Read More

Give People What They Want And Watch Your Profits Soar!

Do you know why the majority of people use the... Read More

Having A User Friendly Website

Let's look at what your user wants to see at... Read More

10 Things All Webmasters Should Know

Geared Up with a website and lots of energy to... Read More

Hiring a Graphic Designer

You've come up with a great product. You've got the... Read More

The Most Important Question To Ask About Your Web Site!

When you design a website how do you start ?Do... Read More

Website Design: Color Me Blue

Chris, a new consulting client, asked me to help him... Read More

Plugging the Dreaded World Wide Web Black Hole is Just the First Step

You have created your custom error page so now all... Read More

Offshore Web Design and Development - Use Great Opportunities

Sooner or later every small or medium business owner realizes... Read More

Imitation, The Smartest Form Of Flattery

Unless you are an inventor, most likely you are selling... Read More

Setting Up a Website

Where does a person start when setting up a website?... Read More

Looking for a Web Design Company? Use a Web Design Directory

Your business website tells a lot about your company. A... Read More

The Top 8 Website Sins Part One

They say the eyes are the window to the soul.... Read More

Why Not To Use Web Design Templates For Your Website

In today's age of fast food and high-speed Internet, a... Read More

Cheap Web Design

If you think it's simply a case of who will... Read More

Tableless Web Designs: Why I Switched

Since I made the switch 6 months ago to a... Read More

Why Use Professional Web Site Designers For Your Next Web Development Project?

Probably you know someone who has created a web site... Read More

Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising

So you're on the computer, as usual. Your eyes are... Read More

Tried and Tested Tips to Improve Your Website - Part 1

1. DO NOT use excessive graphics or banner images on... Read More

The Key to Getting More Magic Shows Booked Online

This article is the result of a conversation I had... Read More

Web Design for Ecommerce

Your website is your tool for showing the online community... Read More

Do You Really Need A Website?

Nope. You certainly don't need a website.But you don't need... Read More

Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success

Designing your website can be a difficult task especially if... Read More

Do Your Website Yourself - 4 Simple Steps to Get Your Dreams on the Web

Many people hire professional web site designers for as much... Read More

discounted street lights walkway lighting fixtures Pete's produce ..
discounted street lights walkway lighting fixtures Pete's produce ..