replace siding lake zurich siding companies barrington james hardie siding siding installation morton grove hardie board siding island lake .. Chicago Drug testing

Graphic Design Using Color

Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.

If you don't think that color speaks just complete this sentence, "red means ---- and green means ?" even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.

First let's start with the basics. The color wheel. We've all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.

Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning.

Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange.

Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward.

Now you have the basics so let's go further. Just because to colors go together or complement each other doesn't mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture.

Color Survey: what respondents said colors mean to them.

Happy = Yellow Inexpensive = Brown

Pure = White Powerful = Red (tomato)

Good Luck = green Dependable = Blue

Good tasting = Red (tomato) High Quality = Black

Dignity = Purple Nausea = Green

Technology = Silver Deity = White

Sexiness = Red (tomato) Bad Luck = Black

Mourning = Black Favorite color = Blue

Expensive = Gold Least favorite color = Orange

So in designing your project it's important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course.

So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn't get a second look from a young person.

Color may be one of the most overlooked aspects of design.

Copyright 2004 Kelly Paal Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography ( She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

In The News:

Excellently Constructed Websites

Want to see an excellently constructed website? As a writer... Read More

Free Online Tools to Design (and Maintain) Your Website

These days, it seems that everyone has a website. Unfortunately,... Read More

How to Create an Enjoyable Web Page Design

Novice and professional designers alike ? you may probably be... Read More

Free Web Design Advice

In this article I will give advice and tips of... Read More

Create Favorite Icon

Favorite icon appears to the left of your link in... Read More

Your Free Guide To Obtain A Cheap Web Design Quote

Website design is a very competitive area and there is... Read More

Successful Flash Tips

Ever browse across a website that took ten million years... Read More

Choose & Use the Best Colors

The Psychology of ColorAre you using the best colors for... Read More

Internet Tip of the Week: First Impressions

First impressions are extremely important if you hope to do... Read More

Developing Your Winning Web Site Strategy

Your web site is the key to your success on... Read More

Five Common Web Design Mistakes

There are often many mistakes encountered when creating a webpage... Read More

Get FASTER Download Times By Making BIGGER Web Pages!

As a webmaster you already know how important it is... Read More

Web Site Professionalism? What Is It?

Your web site should be-visitor friendly to navigatesearch engine friendly... Read More

Essential Strategies To Make Your Web Copy Attractive To Your Target Audience

Reading on the web is different than reading in all... Read More

Recipe For A Good Looking Web Site

We've all surfed the web and seen some awful web... Read More

Website Registration Roadmap - How to Create Your Own Website in 7 Easy Steps

Creating your own website is actually easy in today's world... Read More

How to Prepare Your Project Before You Order Website Design

Are you serious about get this website done fast and... Read More

Hiring The Right Webmaster

The Questions You Should Be Asking ? The Answers You... Read More

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator?... Read More

Effective Website Design

In this era of ultra-sophisticated internet marketing and web design,... Read More

Usability and Considerate Design

I hate to imagine that in your web development project... Read More

Text Is King!

Are you building your website? If so, STOP! Take a... Read More

Web Page Building for Beginners 2

A search engine robot actually reads the wording on your... Read More

Building Your Website to Save You Money

Does your website make you any money? Does it SAVE... Read More

Website Design Firm

Website design firms come in all shapes and sizes.When choosing... Read More

blue street lights led lights wholesale Pete's produce ..
blue street lights led lights wholesale Pete's produce ..