soffit installation siding companies hoffman estates hardie plank siding antioch james hardie siding fox lake vinyl siding installation .. Chicago Drug testing

Graphic Design Using Color

Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market.

If you don't think that color speaks just complete this sentence, "red means ---- and green means ?" even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.

First let's start with the basics. The color wheel. We've all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.

Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning.

Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange.

Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward.

Now you have the basics so let's go further. Just because to colors go together or complement each other doesn't mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture.

Color Survey: what respondents said colors mean to them.

Happy = Yellow Inexpensive = Brown

Pure = White Powerful = Red (tomato)

Good Luck = green Dependable = Blue

Good tasting = Red (tomato) High Quality = Black

Dignity = Purple Nausea = Green

Technology = Silver Deity = White

Sexiness = Red (tomato) Bad Luck = Black

Mourning = Black Favorite color = Blue

Expensive = Gold Least favorite color = Orange

So in designing your project it's important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course.

So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn't get a second look from a young person.

Color may be one of the most overlooked aspects of design.

Copyright 2004 Kelly Paal Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

In The News:

Cheap Website Design In Birmingham

Due to the large number of people offering website design... Read More

Immutable Laws Of Effective Navigation - Part 1

The first immutable law of effective navigation: It's gotta be... Read More

What I Look For In a Website

As my occupation is that of a proofreader, one of... Read More

.htaccess to Mask Errors on Your Website

The .htaccess file is a control file located in your... Read More

How to use Emotional Content to Increase Visitor Response

Did you know that many folks make "buying decisions" when... Read More

Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?

As search engine marketers, we spend an enormous amount of... Read More

Wording Up Your Website

Back to basics. Forget funky design, good copywriting is the... Read More

How to Hire The Right Web Design Firm

Regardless whether you manage a small business, charitable organization, or... Read More

Custom Icons For Your Specific Brand

Developing a software application is not easy at all; apart... Read More

Website Redesign for Existing Websites

Does your website need a re-design? Here are some questions... Read More

Questions to Ask When Designing a Website for Clients

Questions to ask when designing a Web Site for your... Read More

How to Make the Online Sales Copy for Your Website More Conversational

It has been said that the best online sales copy... Read More

Creating Your First Website? Your Options

Creating your own website is great fun! But how is... Read More

Speed Up Or Lose Out! How To Improve Your Websites Download Speed

So your web site's online and you've got high rankings... Read More

Are You Driving Away Potential Customers?

When a prospect lands on your website will he or... Read More

Put Up A Website And Start Promoting In About An Hour

I can't figure out people who have products or information... Read More

Simple Steps To Proper Web Design

Over the course of the last decade, the Internet has... Read More

Website Design: 10 Web Site Design Pitfalls To Avoid

If you've a website that is not generating a lot... Read More

6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing

Even if you're not an accomplished webmaster you can still... Read More

Turn Benefits Into Sales with Streaming Media

The "Wow" factor that accompanied the introduction of streaming media... Read More

Keep Your Navigation Highly Visible

Effective navigation stands out. It's clear, obvious, and highly visible.You'll... Read More

Eliciting Constructive Website Feedback

"It's good.""You've done a nice job.""I don't like it."At some... Read More

Build It And Build It Cheap! Part II

If you are familiar with my work, then you have... Read More

Affordable Web Design In Birmingham

If you have a business, big or small you may... Read More

How To Shop for a Web Design Firm?

While few companies can boast as we do that our... Read More

led bulbs street lights design Pete's produce ..
led bulbs street lights design Pete's produce ..