cape additions acadian remodeling palatine modern farmhouse remodel residential bathroom remodeling morton grove mca remodeling arlington heights .. Chicago Drug testing

Good Content Pays!

Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. But lead a visitor to believe that they will find what they are looking for and then not provide on your promise and you will find yourself being stabbed in the back repeatedly by people you will never know. As discussed in another article, "What Are the Benefits of Good Design on the Web?" the task of the site owner is not simply to ask all the right questions and make sure the designer interprets the answers correctly. Just as challenging is the need for the correct content-content that is largely dictated by the answers to the same questions so important to good design: Who are the visitors? What are they looking for? What is their situation, are they rushed? Are they knowledgeable? Are they looking for opinions or facts? Are they the kind of prospect the site owner is looking for?

Much is made of the importance of "fresh" content, but I posit that the right content is ageless if it's still relevant to the audience it's targeted toward and the business objectives continue to be met. A constant infusion of ill-aimed content on top of bad or incorrect content is no answer to the challenge of gaining and keeping customers. So the question is, "What's the right content?" As Michael Gerber states in his must-read book, E-Myth Revisited, "It is in the understanding of value, as it impacts every person with whom your business comes into contact, that every extraordinary business lives." Deep knowledge of your customers will define your entire business and make clear the boundaries of your content.

Content development is often a missed opportunity for creativity. Here a team can and should gather to read and digest what the psychographics profiles indicate the interests and motivators of the audiences are. As a hedge against myopia, your team should include one or more from outside your company or immediate colleagues. The same scenarios that influence the designers should be the frameworks for role-playing within the content team.

No matter the intent of the site ? whether e-commerce, private intranet, public promotion, nonprofit research, or secure account management ? the measurement of success, the determinant of how much the site is returning on the owner's investment, is found in the server logs. They tell the story of the visitor's travels through the site. If the content is good, visitors will linger when they find content that resonates with who they are and their situation. If they stay less than a minute, going to another site from the first page they land on, you are looking at either a visitor who realized they were not looking for what you were offering, or a visitor who was turned off by the content they perused in those first 30 seconds. Good content engages; good content pays!

Stephen Dill
SRD InterActive
srd@srdinteractive.com
www.srdinteractive.com

Stephen Dill is a seasoned marketer with expertise in the development and use of interactive channels and their integration with traditional marketing channels. Stephen has held leadership and/or consulting positions in small companies, Fortune 500 companies and the military. He has extensive experience in conceptualizing and articulating new concepts, organizing teams and managing projects through to completion.

In The News:

Creating Your First Website? Your Options

Creating your own website is great fun! But how is... Read More

Does Your Homepage Work?

All websites have a homepage. It is the most important... Read More

Has Your Design Firm Run Amuck With Your Web Site?

What's happening to good web site design? Somehow we creative... Read More

Are Web Templates Worth It?

First off, I am a designer. Now you're thinking, here's... Read More

Flash Doesnt Always Add Shine to Web Efforts

The trend today to overuse animation in a website's opening... Read More

One-Product Sales Sites: Avoid These Top Blunders

One product, one long web page: this kind of web... Read More

The Top Ten Checklist For Low Web Site Sales

You have good traffic, but low client sign ups and... Read More

Browser Compatibility

Internet Explorer, created by microsoft has been the most popular... Read More

8 Tips for Designing a Great Website

Square buttons, round buttons, flashy buttons ? will they match... Read More

6 Website Design Disasters and How to Avoid Them?.

Let's face it; the line from A Field of Dreams... Read More

Dont Overdo it!

Have you ever been to site with so much ad... Read More

Good Web Design ? What Is It?

There is unlimited possibilities when it comes to designing a... Read More

Design vs Content: Who is KING?

Well it is not Elvis, that's for sure.I am a... Read More

Website Polls For You And Your Visitors

Setting up a survey on your site is extremely simple... Read More

Quality Graphics for your Web Site

For most people graphic design does not come easy. Unfortunately... Read More

Click Here

See, works every time. Seriously now, for some reason people... Read More

How to Build Your Own Website - More Steps

To build a website, there are four methods to choose... Read More

Integrating Advertising into Your Web Design

If you are going to be placing ads on your... Read More

The Secret To A Profitable Website

Whether you are planning on having a website built for... Read More

Create Favorite Icon

Favorite icon appears to the left of your link in... Read More

Moving Things Around

How often, men, have you come home to find the... Read More

14 Ways to Add Content to Your Web Site - Part 1

When I surf the Net, I often see web sites... Read More

Other Ways to Look at Things

Many people today are tired of the Microsoft software that... Read More

Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on... Read More

Introduction To CGI Scripts

Using CGI scripts to add automation to your web site... Read More

smart street lights 2700k led Pete's produce ..
smart street lights 2700k led Pete's produce ..