Elements of Graphic Design for Your Website

We've all seen them. Poorly designed web sites that make you cringe as soon as they load. But how do you keep your website from becoming, well, ugh. You could hire a professional web designer, and that's expensive, or maybe you already hired a professional, or someone who claims to be professional, and you don't like what they're doing with your site. It all comes down to the K.I.S.S. principle; keep it simple stupid. And you're probably asking well what does this really mean for web design.

Here are some basic graphic design/web design principles that you can use on your site:

1. Background, be careful what color you use for the background of your site. Yes I know that you're trying to get noticed, but really they've already decided to look at your page so why does it have to be orange? Seriously though, consider how long you want people to be on your site, half an hour, one hour, more? Whatever the time chose your background color and then sit in front of your computer and stare at it, for awhile. Is the color easy to look at? Difficult? Does it make your eyes water? Does it make you calm? If you can look at the color for about fifteen minutes without a problem you're okay.

2. Text, related to the above be careful what text color you use. Follow the rules above for determining a text color. It should be easy to read, and look at.

3. Font, no more that three fonts on the entire website. I mean that! A big mistake that I see a lot of times is the use of more than three different fonts, it get's hard to read no matter how neat you think it looks.

4. Font size, no more that three font sizes either. Now I don't mean three font sizes for each of the three fonts you've chosen. I mean no more than three fonts with a total of three sizes throughout the entire site, and if you can get by with less even better. It will simplify your site.

5. Scrolling, this is a big one literally. I've been on too many sites where I had to scroll down so far that my computer beeped at me. This is really important on your main page. Keep it very sparse, generally any information that someone has to scroll more than one full page down for will not be read.

This is only a start of course but it's a start and it is on these issues that I see so many problems. Always remember that simplicity is best.

Copyright 2004 Kelly Paal

About The Author

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

shuttle from Midway Glen Ellyn ..
In The News:

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.
Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.
Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.
If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.
Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.
Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.
Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.
Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.
The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.
Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.
The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.
Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.
Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.
The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.
The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.
Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.
Learn how to secure social media accounts, implement legacy contacts, and create a digital estate plan to protect your online assets from 'ghost hackers' after your death.
A ported phone number scam is leading to more people having their identities stolen by sophisticated scammers. Kurt “CyberGuy" Knutsson tells you what you need to know.
The Great Pacific Garbage Patch, a vast marine debris vortex, is being tackled by The Ocean Cleanup’s innovative technologies. Kurt “CyberGuy" Knutsson explains.

Long Copy Sales Letters on the Web: Hype or Not?

I have written before about long sales copy on the... Read More

Pop-Ups Still Work. At Least For The Time Being

Do you remember playing with the jack-in-the-box toy as a... Read More

Converting Print Advertising For Use On The Web - A How-To

Contrary to the beliefs of some, advertising for web and... Read More

Teach Yourself CSS The Easy Way

I taught myself HTML back in the mid-nineties and was... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to... Read More

You Too Can Have Fun With Sepia Images!

If you are one of those who wonder how people... Read More

Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on... Read More

Will You Site be a BIG SUCCESS. 7 Reasons Why It Might Not!

With so many new websites going up, it is hard... Read More

Website Sales: 10 Strategic Tips To Maximize Your Profits

If you've a website but not making a lot of... Read More

Sell Yourself First...Your Key To More Sales

Selling on the internet is a challenge. There is no... Read More

Top Six Ways To Make Your Visitors To Hate YOU!

We will take a look at why your visitors may... Read More

Nine Effective Tips For Improving Your Website?s Usability

Web usability is perhaps the most important factor in any... Read More

You Had Me At the Search Engine

You've likely heard of the movie, Jerry Maguire, with its... Read More

5 Ways To Improve Your Website Immediately

If you are reading this, I assume you either have... Read More

Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design

Whenever singer John Mayer sings his romantic song, "Your Body... Read More

Basic Graphic Design

Wether you design your business brochures, flyers, web page, or... Read More

Flash - To Use Or Not To Use?

Out there in the WWW there are thousands sites using... Read More

Successful Websites Don?t Set Out To Sell

What are websites? Are they sales tools for vendors and... Read More

How to Choose a Website Design Company

The internet is full of web design companies pleading for... Read More

Owning Your Own Web Site Is A Must

Owning your own website is a must if you are... Read More

The Secrets to Successfully Learning Basic HTML

If you'd like to create/maintain a website, having some HTML... Read More

How to Create an Enjoyable Web Page Design

Novice and professional designers alike ? you may probably be... Read More

The Psychology of Color in Web Design

Persons engaged in website design, here's a scoop for you!... Read More

10 seconds is all it takes? (How to grab the attention of your audience with your web site)

FACT: 30 to 60% of visitors tend to drop off... Read More

Put Up A Website And Start Promoting In About An Hour

I can't figure out people who have products or information... Read More

shuttle from O'Hare North Chicago ..