soffit installation concrete siding mundelein crane siding riverwoods siding calculator wadsworth siding options lakemoor .. Chicago Drug testing

Developing Your Winning Web Site Strategy

Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company.

If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company's products", or "the site is supposed to effectively convey our brand to our audience."

In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads.

The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site's objectives to achieve those goals. Here are two examples?

Web Site Goal: Lead Generation If the main goal of your web site to generate more leads for your company, your web site's objectives should be geared around two things?

1) increasing the quantity of your leads

2) increasing the quality of your leads

By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of your leads, you can identify that your web site should be re-designed to?

a) Attract more qualified visitors from the search engines

b) Display the benefits of your product or service

c) Educate your visitors and prospects on how to make a smart buying decision

d) Overcome the objections your visitors may have about your product

e) Persuade them to take action and become a lead for your sales team

Web Site Goal: Drive Sales & Revenues If the main goal of your e-commerce web site is designed to generate sales for your company, your web site's objectives should be geared around two things?

1. Get more visitors to shop for and buy your products

2. Get visitors to buy larger orders

3. Get visitors to return and buy more often

As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you're ready for the next step which is increasing your web site's conversion rate.

Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization http://www.InteractiveMarketingInc.com

In The News:

Love at First Site: Giving Your Website Visitors the right Impression

Think of the people who visit your site as blind... Read More

Website Design - Choosing Your Colors Wisely

Colors convey emotions and emotions heavily influence the decision-making process.... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to... Read More

Why Content is King of Website Design

If there's one thing that most web site developers can... Read More

Dont Make Your Website User-UNfriendly!

Web Design is a very subjective process. Your idea of... Read More

How To Write An Effective FAQ Page

Websites that have multiple pages usually have a Frequently Asked... Read More

How To Attract People To Your Web Site and Leave Their Contact

If you have a website, you want your visitors to... Read More

How To Design A Web Site

I'm not a professional web site designer and openly admit... Read More

3 Simple Ways To Dramatically Improve Your Website

Before you start worrying about marketing your website on the... Read More

Turn Harmful 404 Error Pages Into Helpful 301 Redirects

It's a fact, Page Not Found, known as a 404... Read More

Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site

Here's the single most important part of your website: YOUR... Read More

Your Site Map: Spider Food or Just A Light Snack?

Mechanical spiders have to eat. In fact, they usually have... Read More

Web Advertising: 10 Little Known Tricks To Help Convert Your Traffics To Buying Customers

You may not believe it, but people still judge things... Read More

Choose & Use the Best Colors, The Psychology of Color

Are you using the best colors for your web site?... Read More

Winning Websites

Customers will form an opinion of your business as soon... Read More

Dont Overdo it!

Have you ever been to site with so much ad... Read More

Using Server Side Includes to Simplify Your Web Design

An "include" file is a piece of code that can... Read More

Design With Purpose

If your website is falling through the cracks, the chances... Read More

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams,... Read More

Website Design Basic Concepts

So, what's in a website design anyway? And, how do... Read More

How To Create A Professional Website In Less Than A Week

Here's a really simple way... any novice can create a... Read More

Welcoming Your Website Visitors

Imagine you're going on a blind date. You've heard wonderful... Read More

5 Instant Tips for More Online Sales

Even after you've managed to bring traffic to your site... Read More

Website Background Colors and Graphics: What You Need to Know Before Designing Your Website

Designing your website means you have to be creative, plan... Read More

Handwriting Font Tips - The Personal Touch That Makes a Difference

Most websites use similar fonts and as a result have... Read More

led light wholesalers street light video Pete's produce ..
led light wholesalers street light video Pete's produce ..