From my personal experience of around two year as home business website operator as well as owner, I have spent enough time learning and unlearning. Observing other sites and constantly reading and contributing in online forums about managing a website.
Having a website is all about being able to draw targeted traffic to you site. The more the traffic- betters the sales- improved commissions. This is everyone's ultimate goal behind running a home business website!!
Striking a balance is the key - understanding visitor's psyche & the algorithm the spiders follow. Here, we will discuss a few important aspects of visitor's psyche; we will concentrate on home page only, considering it's the first impression. Home page is also called index page.
Point 1.An uncluttered home page is the most important criteria of all. Let the home page be clean, simply formatted with readable font and suitable background color. Consider all these aspects. Unusual fonts, however attractive, should be avoided to play safe.
Point 2. You should make sure you are not filling up your home page with all and sundry affiliate links. Google will, in all possibilities not rank the page as well as you want it or expect it to. Google values content. Let your home page have information about main theme of the site. Try to cover as many aspects or points connected with your main theme on your front page. This way you will attract targeted traffic and move up the search engines faster. Google will visit your site more often.
Point No.3 Keep the visitor in mind: While you are designing your home page or writing content for it, keep your visitor in mind. His background, his interest, his benefit. Instead of your designing skills, your control over the language and so forth. Check other websites from a layman's point of view and see what kind of content holds your interest. Apply the same principal for your own.
Point No 4. Body copy of the home page should sound easy and interesting to read. Your headline, your punch line ? everything should have an effect. At the same time - don't exaggerate. Don't lie. Don't over emphasize. A chunk of people anyway look at any kind of activity done on internet as scam. Be simple yet convincing.
Point No.5. Let your home page have clear cut paths. If your main theme is fitness let the pages directly connected to your home page be directly related to fitness. Like Diets, aerobics, fitness chart, yoga etc but when visitor clicks on diet page ? on this new page, along with info on aerobics, you can have a link that's talking about free music download ? to do aerobics at home. It's connected and yet sort of diversifies. But you have to be careful. Excess of these things will mar your main theme. This will affect your SE ranking.
Besides the above ? here are a few quick tips: Don't change your home page too often. Neither the layout, design nor the key phrases you are optimizing it for. While exchanging links, make sure your anchor tags contain your main keyword. Optimize one keyword per page. Googlebot treats each page is a separate website. So try to take time with each page. Let each page be well optimized, interesting and informative and complete in all respects.
The author is Purva Mewar webmaster of Work at Home Based Business websites, http://www.yesearnformhome.com and http://www.yesearnformhome.com
shuttle from Midway Glen Ellyn ..There are two camps when it comes to flash web... Read More
If you are trying to sell a product or service... Read More
Nope. You certainly don't need a website.But you don't need... Read More
To explain my point I need to first confuse the... Read More
This is the second part of a two-part article about... Read More
Just about every list of the "Top 10 Web Design... Read More
So you're on the computer, as usual. Your eyes are... Read More
My mother used to take me along when she visited... Read More
Everyday we hear that another company goes out of business.When... Read More
Some wise human once said "Learn from the mistakes of... Read More
There are two important reasons to build your website from... Read More
The internet is filled with sites and they are good... Read More
1. Use .gifs rather than .jpgs. GIFs are smaller in... Read More
The time it takes to load your site can make... Read More
Your web site should be-visitor friendly to navigatesearch engine friendly... Read More
When I purchase something from a web site I first... Read More
Not all links are created equal.While all of your links... Read More
Writing for your web site is not the same as... Read More
So you want to build a website here I will... Read More
If you were like me and you have just started... Read More
We will take a look at why your visitors may... Read More
How often, men, have you come home to find the... Read More
You're almost set. The content of your website, e-book, or... Read More
The Internet is a relatively new medium. What works for... Read More
As the Internet blooms at an alarming rate, so as... Read More
shuttle from O'Hare North Chicago ..Most NGOs (Non-Governmental Organizations) don't understand these important aspects of... Read More
Many businesses want a simple website where they tell people... Read More
Selling on the internet is a challenge. There is no... Read More
Web Site Awards are given from other sites to reward... Read More
When I purchase something from a web site I first... Read More
Novice and professional graphic designers, we are aware that you... Read More
One of the challenges of moving a web site up... Read More
Wether you design your business brochures, flyers, web page, or... Read More
You've designed your logo, and you're ready to print your... Read More
Color is everywhere and conveys a message even if we... Read More
Before deciding on which web design company to choose, you... Read More
When creating an e-cover the what's the first thought that... Read More
I'm not a professional web site designer and openly admit... Read More
My site is working fine. The links work. Content is... Read More
Website design is a very competitive area and there is... Read More
What colors do you have at your website?Can they make... Read More
Ever wonder how HTML color codes are put together? For... Read More
Easy That's how you'd like life to be, right? Especially... Read More
When building your website you might not have a large... Read More
Everything you say and do says something about you. This... Read More
There's no doubt about it - the first page your... Read More
When it comes to marketing your website, you should really... Read More
There are more than billions of Web Sites, running Online... Read More
Web advertising has taken many forms, including those that appear... Read More
As web designer my self, I have had the unfortunate... Read More
Web Design |