Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.
You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so ? congratulations ? you're well on the way to having a website that will bring you more business. So here they are then ? the 3 Simple Ways To Dramatically Improve Your Website..
1. You're Fishing For Visitors ? You'll Need This To Hook Them.
Ever been surfing on a website that held your attention and then the phone rings? You take the call, take some notes, get distracted, visit another website and before you know it you've forgotten all about the website you were viewing. It happens all the time and if you don't have a Bookmarking tool on your website it will be happening with the people that come to your website. A Bookmarking tool is just a simple link or logo that your visitors can click on in order to bookmark your website or add it to their favourites. It is best to have the button located on the homepage but an even better option is to have a bookmarking button on every page so a visitor can actually bookmark each specific page of your website for safe-keeping. Look to the left of this article and you will see the bookmarking button we use ? click on it to see how it adds this specific page to your favourites ? nifty eh?
2. 'X' Marks The Spot.
Visitors come to your website and if you're lucky ? they like it and click beyond the homepage. Excellent. But they can't find what they're looking for. Uh oh, you could be in trouble. There's a lot of information on your website and Mr. Visitor doesn't have time to sift through it all to find what he's looking for. You'd better hope that he's either very patient or that you've provided him with a simple map to help him get to the 'treasure' he is looking for. A Site Map is an essential item ? particularly on larger websites.
There is nothing more frustrating than hunting around for something and wasting time when just a simple one pager that presents a summary of all the information on your website could be used. A Site Map should be reachable from all pages of your website in just one click and should have clickable links on it so that a visitor can zoom straight through to their desired location without having to hunt around. If you don't give them a map your visitors may become frustrated searching around for that desired piece of information and they may leave your website never to return.
3. Don't Make Your Visitors Have To Write An Email To Contact You
If you are inviting enquiries or contact from visitors to your website you need to provide them with a way of doing this that is as easy as possible for them. Just posting your email address on the website is not the best solution. Why? Because when they click on it they need to then create an email from scratch. Do you know how busy your visitors are? They hardly have time to read the content of your homepage ? never mind create an email from scratch. The solution? You need to use a simple form. A form enables you to standardise the responses that you receive and it also makes it very simple for your visitors to get in touch with you ? all they need to do is pop in their name, email address and tick a few boxes and that's it.
Making it easy for your visitors to contact you isn't the only reason that using a form is a great idea. Doing so means you can get some information back from each person that fills in the form. You can ask them how they discovered your website, which other websites they like to visit ? you can ask them anything! Anything that is going to help you learn more about them, more about who they are and more about what will make them buy from you. You think they would tell you all this if they were creating an email from scratch? No ? of course they wouldn't! That's why you need a form.
Mike Cheney, www.magnet4web.com (c)
About The Author
Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com
Alexis limo rentals ..This is a two-part article about creating a web site... Read More
(1) Create a Direct Response Website, with the minimum number... Read More
In today's world, a web site is virtually mandatory for... Read More
If you are reading this, I assume you either have... Read More
There are many ways to add fancy bells and whistles... Read More
1. Use .gifs rather than .jpgs. GIFs are smaller in... Read More
1. Assemble a web site development plan that is integrated... Read More
Website design firms come in all shapes and sizes.When choosing... Read More
**How Colors are Used in web design:**Demarcates screen elements into... Read More
As a webmaster you already know how important it is... Read More
I always have people asking me if I know of... Read More
Out there in the WWW there are thousands sites using... Read More
Many people today are tired of the Microsoft software that... Read More
So your web site's online and you've got high rankings... Read More
Web design is a very competitive area and there is... Read More
Let's look at what your user wants to see at... Read More
"It's good.""You've done a nice job.""I don't like it."At some... Read More
The object of search engines is to give their visitors... Read More
In learning webpage design, I encountered many problems that took... Read More
If you've a website that is not generating a lot... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
For most people graphic design does not come easy. Unfortunately... Read More
A search for "web design" on Google returns more than... Read More
We've all surfed the web and seen some awful web... Read More
As part of your event planning you should seriously consider... Read More
car service from Midway Alsip ..Are you serious about get this website done fast and... Read More
Don't mess with those links! When you're designing your site,... Read More
The most important person that you need to please when... Read More
Over the course of the last decade, the Internet has... Read More
From my personal experience of around two year as home... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
It seems that almost every Tom Dick and Harry do... Read More
Creating your own website is actually easy in today's world... Read More
No question about it, web design is an art. Finding... Read More
Everybody talks about the importance of testing your sales copy... Read More
Home-based businesses need a strong web presence to combat the... Read More
So you need a website. You are not sure if... Read More
To explain my point I need to first confuse the... Read More
Usability isn't only for Web design. It's also applicable in... Read More
In the of-line marketing world it is all about trying... Read More
Contrary to the beliefs of some, advertising for web and... Read More
Even if you're not an accomplished webmaster you can still... Read More
Back to basics. Forget funky design, good copywriting is the... Read More
For those not familiar with CSS Hacks, they are ways... Read More
In this article I will give advice and tips of... Read More
The internet is filled with sites and they are good... Read More
You just created a new web site but want to... Read More
You're all ready to get started creating your web presence... Read More
Sooner or later every small or medium business owner realizes... Read More
I want you to imagine a lemon. In your mind's... Read More
Web Design |