cape additions acadian remodeling palatine modern farmhouse remodel residential bathroom remodeling morton grove mca remodeling arlington heights .. Chicago Drug testing

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web.

The basics of a good web site are simple. Generally, if the purpose of your web site is to convey information, the emphasis should be on clear navigation and engaging text. If however, your purpose is to showcase a portfolio or develop a brand identity, then it will be more appropriate to limit the amount of text, and concentrate on the graphics.

However you define the purpose of your web site, following a few basic guidelines will keep your web site user-friendly.

Keep It Simple.

This is the most important rule of Web site design. Keeping things straightforward from a user's perspective requires some thought and planning.

If people find it difficult to get into or move around your site, they may not stay for the show. Ditto if you make it difficult for them to contact you or place an order. A little research into what your visitors will be looking for when they click on your Web site will help keep them happy.

Make Your Links Clear.

An important part of keeping it simple is making your links clear. If you use icons or pictures for your links, be sure to give them text titles. It may sound boring, but your site visitors don't want to waste their time trying to guess where to go next.

Also, make sure that your links are easily visible. Don't make your visitors have to scroll across to find them. Typically, links are found across the top of the page, or vertically arranged on the left.

Use Straightforward Navigation.

Make sure your visitors always know where they are by providing a navigation bar or map on every page. Also, try to arrange your information so that it is never more three clicks away. Make it easy for your visitors to find what they're looking for, and to get around your site.

Tell Them What to Do.

Web users like to know what's expected of them. If you want them to order your product, sign up for a newsletter, or contact you - tell them. And then give them an easy way to do it.

Give 'em What They're Looking For!

Your home page should include enough information about your site to let your visitor know they have found what they're looking for. Nothing annoys users more than wading through click-thru's, only to find that you don't have the information or product they're seeking.

Clear, engaging, value-driven content is essential to your web site's success. Lame language and garbled grammar will ruin your professional image.

Minimize Download Times.

Big graphics, flashy animation, intricate images ? they all take time to download. Take care when using whistles and bells. Again, consider your typical visitor. Will they have access to the latest technology? Or will they be dialing up from their rinky-dink home desktop? All the flash technology in the world won't impress your visitors if they don't stick around until the page loads.

Use Images Sparingly.

Images are a great way to add some pizzazz to a Web site. Too many, however, can detract from your site's appearance or message, and they can make your site slow to load. Try using images that support and add value to your text, not as a substitute for information. Remember too, that although JEPG files are better for photographs, GIF files are quicker to download.

Avoid Unnecessary Forms.

This is especially relevant for e-commerce sites, but applies equally to subscription forms for anything. Long forms complicate the ordering process, and prospects may not be willing to fill in what they see as unnecessary details.

Color.

Use color with restraint in your Web site design. Too many colors may make your site look garish and incoherent. Stick to two or three complimentary colors to make a better impression. The same goes for textured or colored backgrounds. Often such backgrounds make text difficult to read, for example, a light blue background with yellow text or a black background with light blue text is virtually unreadable. (Don't laugh! I've seen 'em both.)

Text.

Different browsers support different fonts, and not all the same ones. So that unusual lettering that you think looks so good as your font choice, may show up as indecipherable gobbledy-gook on your visitor's screen.

But all is not lost. There are a few fonts (called "true type" fonts) that are common to all browsers. The ones most commonly used are Times New Roman, Ariel, Helvetica, and Verdana (which was designed specifically for the Web).

Also, allow plenty of "white space" on the page. Spaces give readers a visual break, and allow them to focus more fully on separate elements of the page.

Following these simple guidelines, or using them as a checklist for your existing web site, will save you time and money. More importantly, your site visitors will feel understood and appreciated. And that's a good thing!

?Copyright 2004. Collette Gillian dba bestWriter4U.com. All rights reserved.

About The Author

Collette Gillian is a copywriter specializing in Web content and Web copy with an emphasis on usability and results. She also helps her clients optimize the content of their Web sites to improve search engine positioning. Visit http://www.bestwriter4u.com for more helpful articles and information.

collette@bestwriter4u.com

In The News:

No More Jargon! Pamper Your Audience!

When your company built its website, did you think about... Read More

Web Usability: The Basics

What is web usability & why is it important?Web usability... Read More

Using Your Personal Website To Clinch That Job!

With an increasing number of employment portals emerging, it is... Read More

Tips on How to Design a Great Site

Have you ever walked pass a shop that, for some... Read More

Freelancers Bite Back!

The Internet has seen an explosion in so called 'lance'... Read More

Create Favorite Icon

Favorite icon appears to the left of your link in... Read More

Dos and Donts in Web Design - part 1 (design)

Do use a consistent look and feel Your site should... Read More

Give Your Web Wite Visitors What They Really Want - Information!

Surfing the internet is basically an information-fest! From intellectual discussions... Read More

Quality Web Copy is the Key to Success

Many websites make the mistake of being all flash and... Read More

Building An Effective Furniture Sales Web Site

Web sites that feature products ? especially furniture or other... Read More

Turn Benefits Into Sales with Streaming Media

The "Wow" factor that accompanied the introduction of streaming media... Read More

Web Copy - What You Should Know First

Just what is web copy? Some people think that web... Read More

Online Businesses Still Ignoring Dial-up Market

In this article you will find the parallel between two... Read More

Facts You Should Know About Web Site Design and Search Engine Optimization

1. Web site File Structure / File NamingMost search engines... Read More

Free Website Design Tips

In this article I will give a few tips of... Read More

7 Web Site Design Mistakes That Will Lose You Clients

In today's world, a web site is virtually mandatory for... Read More

A Website Checklist

If you've just finished building your new website (or revamping... Read More

How to Convince Your Visitors to Return Often

One visit does not make a sale. Be sure to... Read More

The Seven Deadly Sins of Web Business Design

Before you take a road trip it is usually a... Read More

Simplify Your Web Site for Clarity and Ease of Use

There are plenty of web sites out there in which... Read More

Creating Your First Website? Your Options

Creating your own website is great fun! But how is... Read More

The Brutal Truth

Not too long ago while looking for businesses that do... Read More

How To Shop for a Web Design Firm?

While few companies can boast as we do that our... Read More

Adding the Right Keywords to Your Website Content

You've made your website, added a great title and keywords... Read More

Maximising Web Site Viewability - Resolution

This is my second article on maximising web site viewability.... Read More

smart street lights 2700k led Pete's produce ..
smart street lights 2700k led Pete's produce ..