custom home remodeling winthrop harbor basement redo lombard hamilton remodeling hoffman estates addition to split level house bathroom reconstruction wheaton .. Chicago Drug testing

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web.

The basics of a good web site are simple. Generally, if the purpose of your web site is to convey information, the emphasis should be on clear navigation and engaging text. If however, your purpose is to showcase a portfolio or develop a brand identity, then it will be more appropriate to limit the amount of text, and concentrate on the graphics.

However you define the purpose of your web site, following a few basic guidelines will keep your web site user-friendly.

Keep It Simple.

This is the most important rule of Web site design. Keeping things straightforward from a user's perspective requires some thought and planning.

If people find it difficult to get into or move around your site, they may not stay for the show. Ditto if you make it difficult for them to contact you or place an order. A little research into what your visitors will be looking for when they click on your Web site will help keep them happy.

Make Your Links Clear.

An important part of keeping it simple is making your links clear. If you use icons or pictures for your links, be sure to give them text titles. It may sound boring, but your site visitors don't want to waste their time trying to guess where to go next.

Also, make sure that your links are easily visible. Don't make your visitors have to scroll across to find them. Typically, links are found across the top of the page, or vertically arranged on the left.

Use Straightforward Navigation.

Make sure your visitors always know where they are by providing a navigation bar or map on every page. Also, try to arrange your information so that it is never more three clicks away. Make it easy for your visitors to find what they're looking for, and to get around your site.

Tell Them What to Do.

Web users like to know what's expected of them. If you want them to order your product, sign up for a newsletter, or contact you - tell them. And then give them an easy way to do it.

Give 'em What They're Looking For!

Your home page should include enough information about your site to let your visitor know they have found what they're looking for. Nothing annoys users more than wading through click-thru's, only to find that you don't have the information or product they're seeking.

Clear, engaging, value-driven content is essential to your web site's success. Lame language and garbled grammar will ruin your professional image.

Minimize Download Times.

Big graphics, flashy animation, intricate images ? they all take time to download. Take care when using whistles and bells. Again, consider your typical visitor. Will they have access to the latest technology? Or will they be dialing up from their rinky-dink home desktop? All the flash technology in the world won't impress your visitors if they don't stick around until the page loads.

Use Images Sparingly.

Images are a great way to add some pizzazz to a Web site. Too many, however, can detract from your site's appearance or message, and they can make your site slow to load. Try using images that support and add value to your text, not as a substitute for information. Remember too, that although JEPG files are better for photographs, GIF files are quicker to download.

Avoid Unnecessary Forms.

This is especially relevant for e-commerce sites, but applies equally to subscription forms for anything. Long forms complicate the ordering process, and prospects may not be willing to fill in what they see as unnecessary details.

Color.

Use color with restraint in your Web site design. Too many colors may make your site look garish and incoherent. Stick to two or three complimentary colors to make a better impression. The same goes for textured or colored backgrounds. Often such backgrounds make text difficult to read, for example, a light blue background with yellow text or a black background with light blue text is virtually unreadable. (Don't laugh! I've seen 'em both.)

Text.

Different browsers support different fonts, and not all the same ones. So that unusual lettering that you think looks so good as your font choice, may show up as indecipherable gobbledy-gook on your visitor's screen.

But all is not lost. There are a few fonts (called "true type" fonts) that are common to all browsers. The ones most commonly used are Times New Roman, Ariel, Helvetica, and Verdana (which was designed specifically for the Web).

Also, allow plenty of "white space" on the page. Spaces give readers a visual break, and allow them to focus more fully on separate elements of the page.

Following these simple guidelines, or using them as a checklist for your existing web site, will save you time and money. More importantly, your site visitors will feel understood and appreciated. And that's a good thing!

?Copyright 2004. Collette Gillian dba bestWriter4U.com. All rights reserved.

About The Author

Collette Gillian is a copywriter specializing in Web content and Web copy with an emphasis on usability and results. She also helps her clients optimize the content of their Web sites to improve search engine positioning. Visit http://www.bestwriter4u.com for more helpful articles and information.

collette@bestwriter4u.com

In The News:

Awards Program Debate

Daily article:One of the most debated subject among webmasters is... Read More

Marketing Basics for the Webmaster

What is the relationship between Marketing and Web designing? How... Read More

7 Web Site Design Mistakes That Will Lose You Clients

In today's world, a web site is virtually mandatory for... Read More

Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

For online businesses with their main goal of selling products,... Read More

6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing

Even if you're not an accomplished webmaster you can still... Read More

Tips On Effectively Organizing Your Navigation

Not all links are created equal.While all of your links... Read More

Creating Personal Web Sites (Part 2)

This is the second part of a two-part article about... Read More

Through The Looking Glass

My mother used to take me along when she visited... Read More

5 Ways To Automate Your Site

Automating your online business is one of the most important... Read More

Tried and Tested Tips to Improve Your Website - Part 1

1. DO NOT use excessive graphics or banner images on... Read More

Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1

Have you put a lot of effort, time, and money... Read More

5 Website Design Tips to Make Your Site More Attractive

The question that I most frequently hear from people is... Read More

Is Your Site Too Slow? Why Image Optimization Is Critical

Graphics are fun, but if you put in too many... Read More

How To Make It Easy For Your Web Designer To Build Your Website

You have an idea for a website and you are... Read More

Do-It-Yourself Web Design for Home-Based Businesses

Home-based businesses need a strong web presence to combat the... Read More

The Top 8 Website Sins Part Two

Sin #5Poor Spelling And GrammarWe all make mistakes when we... Read More

Your Site Map: Spider Food or Just A Light Snack?

Mechanical spiders have to eat. In fact, they usually have... Read More

How to save money on a website

Know what you wantMake sure you know why you... Read More

Affordable Web Design In Birmingham

If you have a business, big or small you may... Read More

Web Design Advice And Information

Most of us at times need advice on different aspects... Read More

Bad Web Design: ActiveX

ActiveX uses an interesting method for enforcing security ... it... Read More

Ten Steps to a Winning Home Page

There's no doubt about it - the first page your... Read More

Do You Want To Save Time With Your Web Design?

It starts off simply; a few HTML pages, a few... Read More

Website Conversion Secrets Revealed

In my last article entitled, Maximizing The True Value Of... Read More

File Types For Icons Explained

An application is not ready for use unless you have... Read More

garage lights commercial street lights Pete's produce ..
garage lights commercial street lights Pete's produce ..