There's no shortage of ways to spend money promoting your online shop - and certainly no shortage of people willing to take your money! However, search engines can be sending you qualified customers all day every day. How do you get a piece of this traffic? It's estimated that 70% of people stop at the first 10 results in most search engines and over 90% don't go beyond the first 30. If your shop isn't in the top of the search results, you're missing out. We'll go through the five steps to getting you higher in the search engine rankings.
Choose the right keywords
You need to decide which search term(s) you want to be top for. This might not be as obvious as you think. Firstly, you need to know what people are (and aren't) searching for. Being the number 1 result for a search term no one uses is no good. The overture keyword selector tool can show you what people are searching for. Take some guesses as to what people are looking for, try them out and see what the tool says - you might be surprised! Do a Google search for a possible keyword. If, for example, you see 5,000,000 results returned you have to consider: can you beat 4,999,990 of them? You might be better off getting a number 1 position for a lesser keyword than a number 200 for a big one. Be careful not to be too ambitious - that keyword with the most traffic might be highly competitive in the search engines. If you are competing against a multi-million dollar online shop you're unlikely to win.
Make sure your site is search engine friendly
The goal here is to make sure the search engines like your shopping cart site. You might need some help from your techies with this.
Some shopping carts such as overture keyword selector tool or overture keyword selector tool (with an add on module) provide excellent search engine optimization tools.
Get links
It's no secret - most search engines love sites that have lots of links pointing at them. Get your customers & suppliers to link to you. This is the single most important thing you can do. There are companies that specialize in helping you get links - look them up if it's important to you.
Watch your traffic
If your web host provides you with web statistics, then check them closely. Probably the most popular web statistics software is AWStats. This provides information on what people are searching for when they arrive at your site. This data is gold. Find out what people are looking for, and make sure that they can get it - easily!
Content, content and more content
Search engines love content - the more content the better. Detailed product descriptions, articles relevant to your product line, whatever, the search engines love it. So start writing, it's not as hard as it looks!
Lastly, be patient. Search engines operate in their own time and results can take months to show. If this is an important area for you, consider enlisting a professional which can save you a lot of time. However, there is a lot of helpful resources and if you want to do the work yourself, roll up your sleeves, work hard and watch the customers pour in every day.
Mark Baartse is the founder of overture keyword selector tool, the webs most comprehensive Shopping Cart information site.
taxi o'hare Wisconsin Dells ..If you have any experience of work with your web... Read More
Having a website is great but, if the site doesn't... Read More
Do not pay anyone or any service to submit your... Read More
There are many ways to promote your website for free... Read More
Exchanging links can be a great way to build relations... Read More
If you don't know by now one the best ways... Read More
In the old days of the internet, links were the... Read More
Reciprocal linking is an effective, free way to get more... Read More
Ok so the first way to get traffic is not... Read More
Are you trying to sell your product online with little... Read More
Today I would like to talk about an easy way... Read More
The first part has dealt with introductory elements which could... Read More
If you're feeling a bit of confusion and frustration about... Read More
Link popularity is becoming the latest "in-thing" to get your... Read More
Would you like to get in on one the Internet's... Read More
To increase targeted traffic is one of the foremost wish... Read More
You get a flash of inspiration and an interesting topic... Read More
Who else wants traffic that buys? I for sure do,... Read More
For many years now, getting traffic from search engines when... Read More
I had an email exchange with an SEO client today... Read More
Did you know that web linkage is responsible for a... Read More
Trying to get traffic to your new website or to... Read More
Now that more emphasis (to get better ranking in SERPs)... Read More
The trick to making it REALLY big on the internet... Read More
The blog explosion created a great opportunity for savvy marketers--they... Read More
bmw rental chicago Ackley ..I am not a web designer or search engine optimizer,... Read More
There is a new tool available that promise to do... Read More
Recently the wife and I were watching Million Dollar Baby.... Read More
Alright, so you have a website but are lacking visitors?... Read More
Yesterday, I got stuck in a traffic jam. It wasn't... Read More
If the headline is what gets them there, then it's... Read More
The more traffics you get at your website, the more... Read More
Link popularity is becoming the latest "in-thing" to get your... Read More
You have to search a lot to find what is... Read More
This article will be continually updated with your feedback and... Read More
OK boys and girls. Today we're having a pop quiz.I... Read More
Traffic is one thing, but targeted traffic is everything.You have... Read More
In 1993, on a moon lit, warm summer night, I... Read More
I try to use as many free traffic programs as... Read More
Do you want to pump up sales at your website?If... Read More
For the past few years, I've been stashed away in... Read More
In search engine optimization, "off page" factors have become more... Read More
It used to be that simply having a website meant... Read More
So we gather in all the relevant information we can... Read More
Link Popularity refers to the number of links coming from... Read More
Every website owner faces the same challenge: How to get... Read More
Although the topic of keyword strategy and selection may appear... Read More
Have you noticed that your banner ads rarely get clicked... Read More
Part 27. Ezine Ads - create an ad for your... Read More
A classic way of getting seen and noticed on the... Read More
Traffic Building |