Exchanging links can be a great way to build relations with other sites and boost your ranking at the same time. You never know how many friends you can make and what you can learn from them. So let's get started.
First, you need to create a links page. This links page needs to look and feel the same as the rest of your site and should include instructions on how to link to your site and an example of the description you want. If you use buttons for links, make sure you include a text link somewhere so search engines can find your links page easily.
Now that you have your links page ready, it's time to start looking for link partners. When searching for link partners, start by searching for your keywords in Google and choose 10 to 20 sites that have content that is related to or can compliment your site. Then, add a text link with a brief description of thier site on your links page.
Now it's time to send off an email to each site and ask if they will exchange links with you. I have a basic form letter I use for this (form letter at end of article). However, I add something personal about their site, a compliment about something I liked. This lets them know that I'm not a bot sending spam, but a real person interested in exchanging links that has actually took the time to review their site.
If you have not heard from them in 5 to 7 days, go ahead and send another request but not the same one, change this one. You might mention that you have not heard back from them and that you feel your visitors could benefit from their content. You may also want to see if they have a phone number listed and give them a call. I know, as a seasoned webmaster, I enjoy the phone calls I get. Don't be afraid to make several contact attempts. Following up on your link requests is essential. However, don't bombard their email with requests. Always send one last email letting them know you're removing their link and that maybe you can exchange links another time. Always end on a positive note. The idea is to build business relationships, not upset people.
When you get a response that your request has been accepted, go and verify your link is accurate and that the description is to your liking. Don't be afraid to ask for an edit if you're unhappy with the link.
Having a link on a site with a high page rank in Google is better than a page with no or low page rank. Although, until you gain page rank of your own, you may have to settle for links that have low rank. This does not mean you can't request links from high ranking sites. Just be prepared that they may not accept you until you have high page rank. Save these contacts for a latter campaign.
Next week, we will look into some software that can help you with your reciprocal linking campaign and review some websites designed to help you exchange links.
Form letter example for approaching link partners.
******************
Dear John Doe,
My name is Your Name, I am the webmaster for yoursite.com. I have visited your site, sitename.com, and I think that the content could be of interest to our web site visitors.
I have already placed a link to your site along with a description at www.yourstie.com/link.html If you want anything modified or if you have any other cross-promotion ideas, let me know.
I would appreciate if you placed a link back to our site. As soon as I am aware that you have done so, I will move your link to the top of the list in your category. If you put our link on your main page, I will also do the same for you. If you have a banner you'd rather use, let me know.
You can find our linking code at: www.yourstie.com/suggest-link.html.
Sincerely,
Sign Here
******************
Mark Hochhaus owns and operates InHisServiceProductions, a web site design firm based in Washington State and publishes weekly articles in an RSS enabled blog titled web site design firm.
shuttle from Midway Glen Ellyn ..It is worth looking at some values and strengths of... Read More
If you want to get something from others, the fastest... Read More
Linking - what a mess if you don't know what's... Read More
Getting quality links to your site from related web resources... Read More
This is the first in a series of three articles... Read More
The blog explosion created a great opportunity for savvy marketers--they... Read More
Have you spent a lot of money on advertising with... Read More
This is the third in a series of three articles... Read More
You want to start your own online business. You want... Read More
Every website owner faces the same challenge: How to get... Read More
Internet is an ever evolving business platform. Doing business on... Read More
Is website traffic convertible to cash? The answer is yes.... Read More
After all the debate over website design, shopping carts and... Read More
How can you have effective results in major search engines?... Read More
In-bound links from other web sites to yours provide two... Read More
Need more traffic? There's a lot you can learn from... Read More
>When many of my clients first come to me for... Read More
What you are about to read is the strategy for... Read More
1. Trade links with other websites. Websites that are related... Read More
Just to recap - Parts 1 and 2 of this... Read More
With all the buzz going on about the importance of... Read More
There are a number ways you can go about marketing... Read More
There are many ways to cheat traffic exchanges and generate... Read More
How To Get At Least 50 Visitors A Day Free!Every... Read More
3 years ago when I started trying to make money... Read More
shuttle from O'Hare North Chicago ..To increase web site traffic, you first need determination, a... Read More
If you advertise through click-exchange traffic programs or GPTR programs,... Read More
For the past few years, I've been stashed away in... Read More
This interesting idea is likely to drive your competitors nuts.It... Read More
There are 1001 ways to drive traffic to your websites.I... Read More
#1 Make sure your business card includes a persuasive "FREE... Read More
Would you like to get in on one the Internet's... Read More
Winning the traffic exchange game can be done. I was... Read More
Wouldn't it be great if your website was listed on... Read More
This old saying which addresses the variability of the weather... Read More
As a home business, one of the ways you probably... Read More
Traffic-generation is a hot topic for marketers. In particular, "free... Read More
How to increase your website traffic with zero cost'. It's... Read More
Many websites have great ideas, excellent content, brilliant deals and... Read More
Webmasters understand that quality and relevant inbound links can increase... Read More
Track all sources of traffic generation.John Reese stresses the need... Read More
Who else wants traffic that buys? I for sure do,... Read More
Sometimes you need a kick start to get of the... Read More
Establishing inbound links through reciprocal link exchanges is a very... Read More
There have been a lot of changes on the web... Read More
We all know that the secret to success on the... Read More
Have you spent a lot of money on advertising with... Read More
Traffic is one thing, but targeted traffic is everything.You have... Read More
This is the third in a series of three articles... Read More
FAQ pages are an often overlooked way to generate free... Read More
Traffic Building |