For the sake of this article let's forget about search engines, paid leads and your own affilate programs. Let's concentrate instead on pro's and con's of putting much effort into recruiting downlines in those multi-level "viral" programs that are intended to help you promoting.
We are talking about services that will be showing show your ads to other people (like link exchanges), or your sites (traffic exchanges, autosurf program etc.), or let you send emails to people (opt-in lists etc.), and you will get more of that if you recruit people to your downline.
It's of course nice and sometimes even profitable to be receiving lots of credits for lots of people, when these credits automatically turn into extra free promotion for whatever you need to promote. Still... You have certainly many times seen those diagrams showing you black on white how easily it is to recruit millions of people into your downline - you only need to recruit 2 (or 4, or 10), and they in their turn only need to do the same... Yes, it is logically without a flaw. It's also easy - on in an ad or on a webpage.
I personally think that promoting on the Web is a lot like investing your money, no matter if it's free or paid promotion. When you invest money, you must realize that there's risk involved, that your money will be tied up for some time, during which you would be able to use it for something else. And so on. Now, promoting your wonderful product or opportunity directly will be like direct promoting any brick-and-mortar product offline. Or like promoting a shop if it's not a product but an opportunity. On the other hand, building a downline in order to be able to promote more intensively would be like... Well, like striving to marry into an advertising agency, in order to be able to use it to promote your product or your shop.
You will probably aggree that in most cases it would be something of an overkill. Building downlines, or trying to marry into biznesses, can take quite a lot of time. You may be better off if you use this time to directly promote your splendid product. For example using the same services - I don't mean to say that all traffic exchanges, opt-in lists etc. are useless! I'm only not too keen on putting too much effort into building your dowlines in them, at the expense of marketing money-earning products.
Why is that you may ask? If you're not completely new to the Internet business you will know: most people in all downlines will never be very active, and very few will remain active for any longer time. And if you're only counting on the first surge of their enthusiasm, then you will do better trying to use it for buying your product. OK, perhaps not exactly the same people, but that's not a big problem, is it? It will be easier to find other people, whose enthusiasm will be compatible with your wonder-product, than it will be to keep the fire burning in your downlines heart forever and ever.
Do I mean that you should never try refer anybody in those traffic generating or promoting programs? Not at all! I believe that you should be doing it in a few special cases:
1. when some promising service of this sort has just appeared and you're one of the first people who have the chance to promote it;
2. you should be giving your referral links to your downlines that need promotion;
3. you may give your referral links to people you're are in contact and who may be grateful for this;
4. whenever you can seamlessly integrate promoting such services in some bigger useful context - like articles, webpages, other ads etc.;
5. for a short time in cases when there's something special that makes such promotion unusually effective - a splendid new banner they've created for their service, a popular Guru endorsing it, a very catchy name etc.
To use our previous analogy - you can have a quick romance with the advertising agency owner, his/her daughter or perhaps grand-son. You can even marry that person, if you both really feel like that. It just doesn't seem to be the most natural way of selling products, does it?
In most cases my suggestion would be to concentrate on marketing your primary product, service or opportunity - the one that's supposed to earn you money.
Piotr Obminski is an Internet marketer living in Poland. He sometimes writes articles, ebooks etc.. He used to work as translator, freelance journalist, programmer, unskilled laborer and many other things. He's open for interesting JV proposals.
His sites include:
http://net-profits-udder.com
http://net-profits-udder.com
Link popularity is becoming the latest "in-thing" to get your... Read More
I am not a professional photographer nor am I in... Read More
Have you received invitations to join an online networking website?... Read More
What are web site keywords and how do I go... Read More
If your new to the internet marketing world, you might... Read More
The subject of referral traffic may be a bit elementary... Read More
This is the 2nd day of "Free Traffic Course" and... Read More
1: Original and Fresh Content Present your visitors content they... Read More
There are literally billions of Web sites online now offering... Read More
It used to be that simply having a website meant... Read More
Do you want to generate more orders at your website?Here... Read More
How many ways can you get free web site traffic?... Read More
One of the most popular ways to generate free traffic... Read More
Not so long ago I had read an article about... Read More
A classic way of getting seen and noticed on the... Read More
Viral Marketing DefinedIt is allowing others to giveaway and use... Read More
This interesting idea is likely to drive your competitors nuts.It... Read More
First off all let's define what is a link exchange?... Read More
Did you know that according to alexa, www.eBay.com is ranked... Read More
It is worth looking at some values and strengths of... Read More
When adding a link directory to a web site there... Read More
For many months after I put up my new website,... Read More
You have a website, beautiful in design and unique in... Read More
Just to recap - Part 1 of this article outlined... Read More
I don't know about you, but when I first entered... Read More
Bridgeview limo Chicago ..Exchanging links can be a great way to build relations... Read More
Reciprocal linking is an effective, free way to get more... Read More
The blog explosion created a great opportunity for savvy marketers--they... Read More
Did you know that web linkage is responsible for a... Read More
All of us want to increase traffic to our web... Read More
If you have any experience of work with your web... Read More
If you advertise through click-exchange traffic programs or GPTR programs,... Read More
Much has already been said about having a content rich... Read More
I am not going to bore you by loading this... Read More
Let's face it; the Internet is cluttered with all sorts... Read More
>When many of my clients first come to me for... Read More
Why on earth would anyone want to install a piece... Read More
Would you like to get in on one the Internet's... Read More
Traffic Exchanges. What are they? How do they work? What... Read More
If you're feeling a bit of confusion and frustration about... Read More
Since everyone is so obsessed with ways to increase our... Read More
Looking for a way to increase traffic to your web... Read More
Large companies tend to spend huge amount of money on... Read More
Completely by accident and through no effort of my own,... Read More
In this Article we look at the second competitive advantage... Read More
Why would you pay for advertising if you could just... Read More
I have been reading, with great interest, all the online... Read More
There are three main sources for you to get the... Read More
I don't know about you, but when I first entered... Read More
You may have heard many times, that getting the e-mail... Read More
Traffic Building |