Home
>
Traffic Building
>
Aspiring Webmasters Want To Know, What Makes A Website Grow?

Aspiring Webmasters Want To Know, What Makes A Website Grow?

It appears that most webmasters have come from the world of advertising. Their website content emphasizes "marketing and promotion". Just to prove my point, do a Google search on "marketing promotion". As I write, Google comes up with "about 5,910,000" entries. Gosh imagine the good fortune of a listing on page one! Of course, the number of entries for "marketing promotion" gets shadowed by "sex" which provides you with "about 192,000,000". It's not money and sex; it's sex and money.

Prominent webmasters like Jim Daniels, Cory Rudll,and Kevin Bidwell(one of my favorites) et.al teach you Internet success strategies. Of course, they all started way back in '96 (that's 1996) or so when teaching such concepts made them successful because aspiring webmasters wanted the information. Someone asked me recently if Cory Rudll's two volume manual collects dust on my desk. Chagrined, I acknowledge, "sitting just to the right of my keyboard" (been there for two years). Then I think of all the other manuals, ebooks purchased to vault my Internet marketing skills.

What then gets you the income so many claim to make? You've read the ads, "so and so made $55,000 in one month" and this was their slowest month. Or, affiliate maven makes $463,000 a year marketing affiliate programs. Each of these testimonials appear attached to some alluring ebook which you must have to succeed. Well, hold off. Maybe you just don't need to enter that credit card number.

Here are 5 considerations to ponder before thinking about income from your website.

Purpose: Never gave much credence to business plans; however, you can't get from my house to Boston without a map. Whether you write it down (which is best) or create pictures in your mind, there must be a map. A strategy which defines what steps you take. Strategies begin with brainstorming. Sit down, put a blank paper on your desk, grasp your pen, and write. Write anything that comes to mind relevant to your purpose. Write the not so relevant ideas too; who knows they might turn out to be the most important expression of your brainstorming. A number of routes will get you to Boston from my house: some direct and boring, some scenic and slow. Who cares what way you get there. Herman Drost's article, http://www.echievements.com/articles/2507, "8 Steps to Creating a Simple Business Plan...." provides a "how to" outline.

Persistence: No matter what the hype reads, this takes persistence. Perhaps the only emotion that separates the successful from the no so successful comes down to persistence. Calvin Coolidge's (1872 - 1933) viewpoint may be worth memorizing. "Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race. Kevin Sinclair's article, http://www.echievements.com/articles/2507, "Persistence - The Magic Key To Success" inspires you to continue. Also, if you've never read Russell Conwell's "Acres of Diamonds", it's a classic worth reading.

Preparation: "There are no secrets to success. It is the result of preparation, hard work, and learning from failure," says Colin Powell. Well, historians will assess the current geopolitical "learning from failure". However, every endeavor requires preparation. Ever watch a chef work? Every summer I work a weekend at a camp which serves 250 men seven meals. Doesn't sound like much until I observed the chef arrives to work at 3AM. I would get there at 4:15AM in order to dice, chop, stir, and pour in preparation for the next meal. When meals get served, few understand the amount of "prep work" that preceded the meal. No one sees you doing it; it just has to be done. Judy Collins provides clear guidelines on "Ten Steps To Prepare Yourself for Online Marketing" http://www.echievements.com/articles/2507.

Probabilities: As this article is written, the banter of presidential poll interpretation continues. Everyone has an opinion, and every pole a changing nuance. However, reading polls provides some lessons on reading the probabilities of website traffic. Most of us read the primary poll results rather than referring to the "internal tracking polls". Same may hold true when reading website traffic: we look at the number of visits without reading the "internal tracking". Travis Reeder provides detailed explanations and reasons for digging deeper into the numbers in his article, http://www.echievements.com/articles/2507 "How (and Why) to Read Your Web Statistics and Analytics" If you do not track visitors, I recommend http://www.echievements.com/articles/2507 AWstats. "AWStats is a free powerful and featureful (sic) tool that generates advanced web, ftp or mail server statistics, graphically." "A reasonable probability is the only certainty," writes E.W. Howe. So what probabilities do you have for succeeding and how do you measure them?

Personality: Ever converse with someone knowing that person was not "there"? Many websites give the same impression. What does this webmaster think? What matters to them? What message do they want conveyed? One source of information for news and other resources is Yahoo. Yahoo allows you to personalize your page using http://www.echievements.com/articles/2507. I think it takes more effort to insert your personality into your work, to evidence your opinions and world view on a website. Every website page represents you implicitly or explicitly. What matters to you should be evident on your website, and your website should represent your values. Little seems to be written about this subject. Terri Seymour's article, http://www.echievements.com/articles/2507 "The Power of Personality" provides some further insights. Bob Baker's book, Poor Richard's Branding Yourself Online provides substantive help. Oscar Wilde's observation that "Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation" deserves a webmaster's attention.

As with all enterprise, Internet endeavors involve you with something that does not happen overnight. As with all worthy efforts, it requires a purpose clearly defined, a persistence resolutely affirmed, and a daily preparation involving your complete personality. You must remain passionately focused on the belief that you add value to this incredible enterprise known as the Internet.

About The Author

Ray Randall serves clients as a registered investment advisor with his firm, Ethos Advisory Services, Essex, Massachusetts http://www.echievements.com/articles/2507. He has wide experience within the financial services industry, writes a weekly newsletter for Ethos Advisory Services, and coordinates the developments at Echievements . Ray holds a Masters Degree from Gordon-Conwell Theological Seminary, Hamilton, MA. You may email him or call (877-895-3756).

http://www.echievements.com/articles/2507

shuttle from Midway Glen Ellyn ..

In The News:

A new camera called NUCA uses artificial intelligence to create deepfake photos of subjects by stripping away clothing in close to real time.

The Kimberley Kube trail-ready camper has a compact but spacious design and combines luxury, functionality and ruggedness for a weekend getaway.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Emails instructing you to reset your password for an account may be legitimate, or they may be scams. Kurt "CyberGuy" Knutsson explains.

Northrop Grumman's Manta Ray uncrewed underwater vehicle aims to revolutionize undersea missions — it glides through the ocean without human assistance.

Learn how to work Google's calendar application to streamline and organize your daily tasks from technology expert Kim Komando.

If you do not want Facebook to have automatic access to your private photos, follow our tips to protect yourself. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson goes into detail about Apple’s recent iOS update that allows iPhone users to instantly translate spoken language simply by using the Action Button.

Safeguarding your digital life with a reliable physical backup isn't just a precaution, it's a necessity. Kurt “CyberGuy" Knutsson provides the essential backup checklist.

Kurt “CyberGuy" Knutsson reveals how a Redditor exposed false recycling claims at their apartment, highlighting a report that only 21% of U.S. recyclables are processed.

Kurt "CyberGuy" Knutsson offers a travel toolkit featuring five technology tools to help you with booking flights and hotels for your summer vacation.

The bubble behind the clock on your iPhone can appear in different colors. Kurt "CyberGuy" Knutsson explains what each of those colors mean.

Scammers are using the power of artificial intelligence to mimic voices of people and are using the fake voices to commit crimes, like kidnappings.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech guru Kurt "CyberGuy" Knutsson explains the science behind the Invisibility Shield, a 6-foot shield that makes people become invisible.

The International Olympic Committee on Friday announced plans to use AI in various Olympic aspects, including athlete identification, training and judging.

Tech guru Kurt "CyberGuy" Knutsson explains an easy trick to avoid squinting while working or surfing the web by zooming in on your personal computer.

Streaming giant Roku has recently been targeted by a pair of cyberattacks, and the company confirmed over a half million Roku accounts were compromised.

The Land Aircraft Carrier combines an all-terrain, six-wheeled vehicle with a two-seat aircraft, which features electric vertical takeoff and landing.

The European Union has sent TikTok a "request for information" on the video sharing platform's newest app, TikTok Lite, under the Digital Services Act, with the aim to clean up social media.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI is warning the public about a recent phishing scam via text that claims its targets owe money in Pennsylvania for unpaid road toll charges.

Your Apple Music settings may be revealing to your contacts what you're listening to. Kurt "CyberGuy" Knutsson explains the process to change those settings.

Learn how to secure social media accounts, implement legacy contacts, and create a digital estate plan to protect your online assets from 'ghost hackers' after your death.

A ported phone number scam is leading to more people having their identities stolen by sophisticated scammers. Kurt “CyberGuy" Knutsson tells you what you need to know.

Aspiring Webmasters Want To Know, What Makes A Website Grow?

Traffic Building