The Problem
No matter how good your product or service is, if you are not receiving targeted visitors to your site or if your web site is not well ranked by the Search engines you will not sell much.
A solid, reciprocal linking strategy, properly executed will deliver both targeted visitors and improve your web site rank for your chosen keywords and all for "no money down."
Step #1 - Specific Keyword Search
It is important that your chosen keyword phrases are as specific as possible.
Scott Buresh of http://www.webhostingstar.com/ says this about keywords and using "geographic", "adjective" and "noun" modifiers to make them specific.
"Modifiers are used for two main reasons: to increase the percentage of ideal prospects in the traffic the phrase attracts, and to find terms that are easier to target on search engines. Adding the right type of modifiers to your search engine key phrases will increase your chances of success."
This step involves effort and a capacity to brainstorm because you need a minimum of 100 keyword phrases for good results. Good search engine optimisers build lists of 300 specific or more keyword phrases.
The following resources will be of use as you build your keyword phrase list
* Overture Suggestion Tool - http://www.webhostingstar.com/
* Good Keywords by Softnik Technologies - http://www.webhostingstar.com/
* Use a search engine to research "Keyword Phrases" and learn more practical details on this critical task.
Step #2 - Suitable Link Partners
Your ideal link partners are web sites based on
* High quality content - Ideally the material (articles, reviews, reports, e-books etc) should be original, fresh and informative to visitors.
* Tight web site themes - The content addresses a specific business, product or service type.
* Tight directory themes - A link to the link directory should be prominently shown on main pages and the directory must be tightly themed and not just a "link farm" of general, non-related web sites.
* Complimentary themes - While you may not want direct competitors to feature in your directory, complimentary sites that fulfil the above features will provide great value to your visitors.
Step # 3 - Find and Review Link Partners
Now, find web sites who may be "good" link partners.
Using a search engine or directory, go through each keyword phrase in your list and visit as many of the web sites that are returned as you can.
Evaluate each site on the basis of the criteria set in step #2.
Decide on the categories you want in your directory.
For an Internet marketing business these would typically be "Affiliate Programs", "Business Promotion", "Income Opportunities" an so on.
Qualifying web sites, may of course fall into more than one category depending on their business, product or service offerings.
With this information you can now make another list of :
* Qualifying web sites for inclusion. * Relevant e-mail address to which link requests must be addressed.
* Web site URL and a short description of the web site and what it offers.
* Make a note of "special" features on the web site which you can usefully put in your e-mail to *prove* you have actually visited the site. This goes a long way to countering SPAM problems.
Step # 4 - Build Your Partner Link Directory.
Build your Partner Link's directory using a separate HTML page for each distinct category.
Add the URL link and comment for each qualified site into the relevant category page(s).
Make your directory pleasurable to visit, where visitors find information quickly and easily.
Ensure ithe directory is easily found and reached from your main web pages.
Step 5 - e-Mail The Webmaster
Using the e-mail addresses, write to each Webmaster you have linked to.
Tell them :
* The URL address of the page where their link can be found
* Your own web site link information (URL and descriptive comments)
Finish by asking for a reciprocal link in their directory.
Make the e-mail personal and you might like to use the *special* feature note you made to help your request achieve success.
Step #6 - Maintain Your Directory
A partner directory is a work in constant progress.
It must change quickly to reflect obsolete, dead, new, and modified links and web sites.
This maintains it's usefulness to your visitors.
Depending on size, verifying the links may be more than you can achieve easily by your own efforts. Offer prizes to visitors who find and inform you of links that are no longer useful.
Maintenance also means giving added prominence to entries for other webmasters who respond to your mail and tell you that they have added your link and web site information to their own directories.
You can add a small graphic next to each Partner link making it stand out from the other web sites that have not provided a reciprocal links.
Remember your directory exists to provide useful content to your visitors. Do not immediately remove a non reciprocating web site, if it adds value to your visitors.
Step #7 - Repeat
Go through the six steps above regularly and over a period of 3 to 6 months you should notice a significant and sustained rise in targeted traffic from complimentary sites as well as a rise in search engine rankings for your specific keyword phrases.
Conclusion
Building a useful, tightly themed, Partner Link directory is a "No cost" traffic and ranking builder.
Will you devote 15 minutes to this today, and into the future ?
(c) 2004 Charles Kangethe
About The Author
Charles Kangethe of http://www.webhostingstar.com/ is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
http://www.webhostingstar.com/
shuttle from Midway Glen Ellyn ..There are a number ways you can go about marketing... Read More
Before you start reading this article I must warn you... Read More
When you work with web site traffic, you must have... Read More
You have to search a lot to find what is... Read More
The keyword marketing guide to a linking strategy that packs... Read More
How many ways can you get free web site traffic?... Read More
This is the first in a series of three articles... Read More
Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More
How can you have effective results in major search engines?... Read More
Now that more emphasis (to get better ranking in SERPs)... Read More
The purpose of analyzing your web site statistics is to... Read More
Linking - what a mess if you don't know what's... Read More
Using an e-signature is one of the easiest, most effective... Read More
Need more traffic? There's a lot you can learn from... Read More
One Way Links from High Page Rank Pages are Your... Read More
Traffic is the food that every website needs in order... Read More
While most webmasters agree that reciprocal linking is a very... Read More
If your new to the internet marketing world, you might... Read More
For the sake of this article let's forget about search... Read More
I am not going to bore you by loading this... Read More
There are many ways to cheat traffic exchanges and generate... Read More
There are many different approaches and techniques required when optimising... Read More
After all the debate over website design, shopping carts and... Read More
Every home business owner should know that your WEBSITE TRAFFICS... Read More
When I started getquotes-it.com in 2003, I knew... Read More
shuttle from O'Hare North Chicago ..How many ways can you get free web site traffic?... Read More
1. Hunt for Catchy Domain Names and Get a Quality... Read More
Sending out link requests is a time-consuming business. So wouldn't... Read More
For the sake of this article let's forget about search... Read More
Isn't online a magical invention? Surely it is, just imagine... Read More
I had an email exchange with an SEO client today... Read More
How To Get At Least 50 Visitors A Day Free!Every... Read More
If you are looking for an immediate increase in your... Read More
Google doesn't only exist at http://google.com/ - Google also has... Read More
I have an ingenious concept in store for you!I am... Read More
Recently I came across a web site with the heading... Read More
Everyone wants to know the big secret to driving traffic... Read More
Internet advertising is not easy.It is a numbers game.The more... Read More
When you are building links to increase your link popularity,... Read More
Link popularity has been written about ad nauseum, but most... Read More
>When many of my clients first come to me for... Read More
Webmasters look for ways to get a higher ranking with... Read More
You may be shocked to hear this.You DON'T need a... Read More
Do you know that you can promote your home business... Read More
I don't know about you, but when I first entered... Read More
Our Story A few years ago, we were struggling... Read More
To increase targeted traffic is one of the foremost wish... Read More
There's nothing new about using joint ventures to get traffic... Read More
Not so long ago I had read an article about... Read More
"How Can I Double My Sales?" - that must be... Read More
Traffic Building |