Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1

Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time.They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.

Alto Pass chicago limos ..
In The News:

The new European Hyperloop Center in the Netherlands aims bring in a new era of transportation. The center will use a steel tube as a proving ground for testing the new vehicle.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
While it may be incredibly tempting to have a “go with the flow" mindset like the rest of your vacation, your technology definitely should not be compromised while traveling.
Have you ever accidentally deleted an app from your iPhone that you’ve already paid for? Don't worry. We’ve got a trick that will help you get it back without having to buy it again.
Apple's new Journal app has raised privacy concerns among Apple's userbase. Tech expert Kim Komando examines social media rumors and explains what steps to take to protect yourself.
Although Facebook has denied that our phones listen to us, they do have other ways of finding out what we are talking about, listening to and searching for.
With the integration of OpenAI technology, Figure 01 has taken a significant leap forward, showcasing the potential of robots to understand and interact with us on a personal level.
Port Ellen, newly reopened whisky distillery in Scotland, is using SmokeDNAi technology to understand mouth-feel and flavors during the whisky maturation process.
Telly, a smart TV firm, is promising to give out their 4K 55-inch TV for free. What must you give in return? The innovative, yet potentially unsettling, answer might shock you.
The moment a spam invite hits your calendar, it’s like an uninvited guest at a party. So, what do you do? Show it the door.
Identity thieves are now targeting children and are making large sums of money by exploiting children's identities, possibly hurting their financial future.
There's a clever way to change the notification sounds on your Android without having to look at your screen. Kurt "CyberGuy" Knutsson explains.
If your bank accounted has been hacked, there are a number of steps you can take to prevent it from happening again. Kurt "CyberGuy" Knutsson explains.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
The Wave House, a data center in Heidelberg, Germany, is the the largest 3D-printed building in Europe. Its walls were built in about 140 hours.
Some government agencies around the world are struggling to meet their staffing goals when it comes to hiring artificial intelligence experts.
Google Maps' recent upgrades have introduced real-time ETA and turn-by-turn directions to your phone's lock screen while you are traveling.
Kat Cammack says AI could disrupt the 2024 election. A report says shared AI image tools generate election disinformation in 41% of cases and voting disinformation in 59% of cases.
Deepfakes have become commonplace, and the technology is only getting better, but there are certain elements that might give away the fact that an image is AI-generated.
A stealthy technology known as EM Eye allows eavesdropping on your home security cameras, according to Northeastern University researchers.
Give your iPhone an extra layer of security. Tech guru Kurt "CyberGuy" Knutsson explains the easy steps for changing the security passcode on your iPhone.
Kim Komando shares expert tech tips to maximize productivity. Learn screen recording hacks and file organization tricks to streamline your digital workflow.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Tech guru Kurt "CyberGuy" Knutsson reveals the best note-taking apps on the market to simplify your life and stay on top of things at the office.
Deutsche Telekom's Emma is an artificial intelligence-based holographic avatar that acts as a personal assistant and brings a personal touch to AI.

Bookkeeping Techniques For Morons

Please don't think I am calling you a "moron" to... Read More

7 Strategies for Handling Last Minute Meetings

Have you ever found yourself having to scramble to organize... Read More

10-Point Checklist for High Visibility in Google

Google is the pre-eminent search engine (SE) with no close... Read More

The Top 10 Reasons Businesses Succeed

Only one of every 5 businesses makes it to its... Read More

The Warning signs of Online Fraud and How To Avoid It

The number may seem grim for Web-based commerce. In 2004... Read More

10 Tips to Successfully Use Business Networking as a Marketing Strategy

Networking is probably the best way to build a profitable... Read More

7 Online Banking Success Stories

You have seen their ads and you may have wondered... Read More

Top Ten Listening Skills for Speakers

Good Speakers need good listening skills to become Great CommunicatorsSpeakers... Read More

The Seven Secrets of Top Performers

Let's put to rest the fallacy that success, in sales... Read More

10 Incredibly important business basics EVERYONE needs to know BEFORE they start a business!

In my career, I have had a total of 3... Read More

Increase Business Profits - Ten Ways

How do you increase business profits? Answer the following questions... Read More

Top 10 Steps to Build Your Professional Practice Now!

1. Examine everything in your office from the view of... Read More

11 Things Small Business Owners Can Learn From Michael Dell

1. Think Big ? In college, Michael Dell said he... Read More

Top 10 Items to Review & Build Your Business Now!

In building and runnng an independent private practice or small... Read More

Top Seven Reasons to Publicize your Business with Articles

Do you want to be #1-10 on Google and other... Read More

10 Great E-Commerce Businesses You Can Start Now

If you've been thinking of starting a business on the... Read More

Making Money over the Internet : 5 Cool Tips

The Internet is a fast growing medium, trancending the personal... Read More

My 7 Most Important Business Lessons

Millions of people start new small businesses in the United... Read More

1 Step Program to Achieve All of Your Goals

In Jack Canfield and Mark Victor Hansen's original "Chicken Soup... Read More

Why Dont They Just Get It Done: 7 Performance Tactics for CEOs

Buckling under the weight of chronic corporate restructuring, and frustrated... Read More

Positioning Your Company for Debt Financing

Positioning Your Company for Debt Financing:There was a time in... Read More

Checklist for Hiring a Private Investigator

Looking for an old friend? Want to know if your... Read More

The Top 7 Marketing Tips You Dont Want To Overlook

1. Combine Emotion and LogicConsumers buy because the want to... Read More

Top Ten Ways to Manage Interruptions

So many people I worked with said they got more... Read More

How To Take Daily Big Rock Actions To Jumpstart Your Business Into Massive Momentum

Do you know exactly what actions you need to do... Read More

Alto Pass cool limo ..