add a second floor to ranch house happy in your home bathroom round lake beach adding extra bathroom to house bathroom conversions kj remodeling wilmette .. Chicago Drug testing

Top 7 Tips For Writing Your Marketing Plan

A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:

Think Strategy First

An overall marketing strategy drives many decisions. If you first identify general goals, choosing appropriate marketing programs for a small business plan becomes much easier.

Decide Format

Putting together a general outline and deciding how you will publish the plan can help you better visualize steps you need to take. Examples are (a) a full, detailed report including Executive Summary, the plan itself, and back-up data, (b) a single summary sheet, or (c) something in between. Size and structure of the small business can help determine the scope of the plan.

Set Aside Time

A good, strategic marketing plan requires a certain amount of analysis. Early stages in the process go smoother with minimal interruptions. Make it easier for those working on the plan to concentrate by setting aside "closed" time during early planning stages. In a busy, small business environment, this can be accomplished by working during off hours or putting aside a short time - 30 minutes to an hour - each day.

Brainstorm

New, creative ideas flow more freely when people are not inhibited by preconceptions. Hold a brainstorming session, with two rules: (a) there are no bad ideas and (b) everyone's ideas carry equal weight.

Shorten The List

Implementation suffers severely when there is an overload of marketing projects, especially in small businesses with a small or one-person marketing department.. The list of potential projects generated in the brainstorming session can be shortened by concentrating on those likely to be the most profitable and those that take advantage of the company's internal strengths.

Make The Plan Flexible

Business does not operate in a vacuum, so your plan needn't exist in one. For example, the business environment may change during the year or additional marketing opportunities may arise. Building in flexibility to adjust throughout the year can avoid the pitfall of continuing down an unproductive path.

Have Measurements In Place

Knowing if and how well a program works can help you identify opportunities for improvement. In your marketing plan or in back-up documents, set explicit goals and measurements.

About the Author

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business." ( HowMuchForSpider.com/TOC.htm )

Copyright 2004, Bobette Kyle. All rights reserved.

In The News:

The 10 Benefits of Cross Cultural Training

Cross cultural differences can and do impede upon communication and... Read More

How to Apply the 12 Steps for Managment Conflict and Resolution

1. Admit there is a problem.The very first step in... Read More

Yummy Yummy: Top 7 Business Lessons from the Wiggles

At Macquarie University in the early '90s, three Australian early... Read More

After Hurricane Katrina - Seven Things You Can Do

If you are like me, you are living some distance... Read More

Top 7 Ways to Profit from Foreign Trade

Here are seven excellent ways to earn income from international... Read More

10 Steps for Simplifying Business Plan Financial Statements

For most business owners and entrepreneurs, preparing, and communicating the... Read More

Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2

Authors/publishers are great at getting their books written. Entrepreneurs know... Read More

The Lazy Person Secrets To Overnight Wealth And Fame

There are so many simple, yet really sure-fire ways of... Read More

Positioning Your Company for Debt Financing

Positioning Your Company for Debt Financing:There was a time in... Read More

7 Things You Can Do To Weather The Lows Of A Business Cycle

Hey, as hard as this may be for you to... Read More

Tips to Starting your Own Busniess

The 9-to-5 grind can make you feel like a just... Read More

Seven Questions to Improve Your Business, Your Relationships, and Your Life

Seven Questions to Improve Your Business, Your Relationships, and Your... Read More

10 Budgeting Tips for Business People and Small Companies

It is possible for small companies and individual business people... Read More

Start Your Own Website in 10 Easy Steps

If you're a beginner, starting a website doesn't have to... Read More

Surviving When Clients Arent Rolling In

As the holiday season starts to settle in, the workload... Read More

How To Make $20.00 For Every $1.00 Invested

It has been said you can lift the Rock... Read More

Management, Balance & Time - 10 Tips for Managing Overwhelm in your Business

How many of us have been in a position where... Read More

International Shipping/Freight for Dummies

There are lots of benefits for some businesses to import... Read More

The Warning signs of Online Fraud and How To Avoid It

The number may seem grim for Web-based commerce. In 2004... Read More

The Top 10 Reasons Your Staff Wants to Quit

From an employee's perspective, management often conducts itself in ways... Read More

Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills

Imagine if you were going to address a stadium full... Read More

The Hidden Power Of Understanding: A Secret To Building Massive Momentum In Your Business

You're busy with your business today, aren't you?You're pushing your... Read More

Private Practice Success: 10 Essentials for Starting a Practice

As a counselor, therapist or healing professional (massage therapist, physiotherapist,... Read More

Entrepreneurs - 7 Business Mistakes You Must Avoid

Many mistakes can be made in business and if you... Read More

Increase Exposure, and Profits With Powerful Memorable Business Cards Using These Ten Strategies

Your business card is a valuable piece of real estate... Read More

led manufacturer in usa residential street lights Pete's produce ..
led manufacturer in usa residential street lights Pete's produce ..